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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

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Mastering the Art of Enrollment: Designing a High-Converting Admissions Funnel From Prospect to Student

HEM (Higher Education Marketing)

Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student enrollment important? This blog aims to provide actionable insights into five key strategies to help increase your student enrollment.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

By understanding and leveraging these trends, your institution can enhance its visibility, strengthen its brand, and achieve its enrollment goals. Hyper-personalized marketing, which leverages data to create tailored interactions, has emerged as a powerful strategy to engage students on a deeper level and drive enrollment success.

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New Admissions Counselor Resource Center

EAB

The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB partners with more than 1,100 colleges and universities on enrollment strategy and conducts research on best practices and trends in recruitment. EAB Enrollment Blog.

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Best Practices for Remarketing to MBA Prospects Online

HEM (Higher Education Marketing)

Understanding Remarketing Remarketing, also known as retargeting, is a strategy where marketers reach out to individuals who have previously interacted with their website, app, or digital ads but haven’t taken the desired action, such as enrolling in a program or filling out an inquiry form.

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Why Demonstrated Interest Matters in College Admissions

StandOut College Prep

Demonstrated interest can be a factor in admissions decisions, as it shows that the student has a genuine interest in the school and is more likely to enroll if accepted. Admissions officers want to admit students who are likely to enroll, as this helps with their yield rate (the percentage of admitted students who actually enroll).