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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At this stage, they often turn to your website, virtual campus tours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.

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The College Planning Playbook

Ruffaloni

Here’s where colleges can do better: Virtual tours and VR experiences: Students who use them love them (84% helpful), but only 77% have tried. Virtual can’t replace a campus tour, but it’s the next best thing—especially for out-of-state or lower-income students. Students want to see how your programs connect to real-world gigs.

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What is the Common Data Set: A Quick Guide

The College Pod

If a school ranks this as "Important" or "Very Important," they’re watching to see if you: Open their emails Attend virtual or in-person events Take a campus tour Follow them on social media Reach out to your admissions rep Write a thoughtful “Why Us?” essay (if required) Why? How Much Financial Aid Do Students Get? Others don’t.

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5 School Advertising Ideas: Top Dos and Don’ts

HEM (Higher Education Marketing)

Idea 1: Virtual Campus Tours and Interactive Content With the increasing reliance on online learning, offering prospective students a virtual tour of your campus has become a highly effective school advertising tactic. Looking to increase student enrollment? Contact HEM today!

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College Search With AI Here’s the Guide You Need

Grown & Flown

For example: Campus tour takeaways: Upload notes from tours and ask ChatGPT to summarize themes across schools. How easy is it to secure off-campus housing later on? Finances & Value Annual Cost After Scholarships : What is the total cost of attendance after financial aid?

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College Admission Planning for High School Juniors – Second Semester

Great College Advice

Your high school counselor will hopefully be a great resource for questions along the way, whether it be pointing you to potential college majors, standardized test advice, local college fair details, local scholarship information, and help with high school course selection. Do not overload your schedule so shoot for one visit per day.

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Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students

HEM (Higher Education Marketing)

They’re researching schools on their phones between classes, watching campus tours on YouTube, and chatting with peers online to compare experiences. A retargeting ad reminding them about a scholarship deadline can bring them back with a purpose. They want to know if scholarships are still open, but your office is closed.