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At this stage, they often turn to your website, virtual campustours, and program details, comparing your institution to others. Families may analyze cost, scholarship opportunities, and academic flexibility, while students might focus on extracurricular activities, study-abroad opportunities, and campus life.
Here’s where colleges can do better: Virtual tours and VR experiences: Students who use them love them (84% helpful), but only 77% have tried. Virtual can’t replace a campustour, but it’s the next best thing—especially for out-of-state or lower-income students. Students want to see how your programs connect to real-world gigs.
If a school ranks this as "Important" or "Very Important," they’re watching to see if you: Open their emails Attend virtual or in-person events Take a campustour Follow them on social media Reach out to your admissions rep Write a thoughtful “Why Us?” essay (if required) Why? How Much Financial Aid Do Students Get? Others don’t.
Idea 1: Virtual CampusTours and Interactive Content With the increasing reliance on online learning, offering prospective students a virtual tour of your campus has become a highly effective school advertising tactic. Looking to increase student enrollment? Contact HEM today!
For example: Campustour takeaways: Upload notes from tours and ask ChatGPT to summarize themes across schools. How easy is it to secure off-campus housing later on? Finances & Value Annual Cost After Scholarships : What is the total cost of attendance after financial aid?
Your high school counselor will hopefully be a great resource for questions along the way, whether it be pointing you to potential college majors, standardized test advice, local college fair details, local scholarship information, and help with high school course selection. Do not overload your schedule so shoot for one visit per day.
They’re researching schools on their phones between classes, watching campustours on YouTube, and chatting with peers online to compare experiences. A retargeting ad reminding them about a scholarship deadline can bring them back with a purpose. They want to know if scholarships are still open, but your office is closed.
Don’t fumble financial aid From scholarships to FAFSA and everything in between, the cost of attending your institution and the financial aid you can provide is likely to become the make-or-break factor for families. Take a look at expanding scholarship opportunities where possible. Provide a timeline of key dates.
million in institutional scholarships, with 99% of their students receiving financial aid. Are there scholarships specifically for neurodivergent students? Yes, many institutions and organizations offer scholarships for neurodivergent students, including those with autism, ADHD, or other learning differences.
Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Transparency is keystudents and their families want clear, honest information about tuition costs, scholarships, and program outcomes.
Asking about financial aid or scholarships</h3> <p><strong>If you’re unsure about financial aid, merit scholarships, or application deadlines, it’s okay to email the admissions office—but do your homework first.</strong> </p> <h3>3. </strong></p> <h3>4.
Simplify financial aid and payment processes: Offer transparent and easy-to-understand information about tuition fees, scholarships and financial aid options, along with important due dates. Keep forms simple and easy. I nclude a link to your online school store, stocked with merch for your newly accepted families.
Whether it’s a livestream, a digital campustour, or a short webinar, giving families more than one way to experience your school expands your reach. The itinerary is flexible – with options like honors program talks, campustours, residence hall tours, etc. – Consider offering a virtual option.
families are increasingly exploring universities abroad, and neighbor nation Canada is experiencing a burst of interest: the University of British Columbia, for example, saw a 20% jump in campustour registrations from U.S. Whether seeking more affordable options or less politicized campuses, U.S.
Do you want the buzz of a big city, the balance of a suburban setting, or the charm of a rural campus? Scholarships and Aid: Compare the financial aid packages youve received. These are excellent opportunities to visit campus, meet current students, and get a feel for the community.
Financial aid, which includes grants, scholarships , and loans, can significantly reduce the actual cost of attending, but it’s important to have a clear idea of what you can reasonably afford to pay each year. The admissions section also includes information about campustours, tuition and fees, and financial aid.
Identify use cases: Chatbots can support lead generation, answer admissions questions, offer personalized campustours, and assist current students. If a student asks about nursing programs, the bot can follow up with deadlines, scholarships, or related resources. Define success metrics: How will you measure success?
UMass Amherst typically hosts an Open House every fall on campus; attending this event is a great way to learn more about the university. UMass Amherst also hosts in-person campustours , virtual information sessions, and virtual visits with high schools.
Whether youre applying for a co-op position, a scholarship , or trying to land a spot in a top class, youll be up against some very motivated peers. But if youre the type who loves having access to outdoor activities right on campus, this is definitely one of the Northeastern pros and cons you should think about. Additionally, 94.2%
I focused on applying for scholarships and enjoying time with friends. Seriously, look for local scholarships—you’d be surprised how many are out there! </strong> Attend an in-person info session and campustour to see Dartmouth up close. </strong>U.S.
Ivy League schools can’t offer athletic scholarships, but these early letters are how Brown says, “We want you on our team—don’t let those other schools snap you up!”</p> </strong> Tour the campus or attend an information session to get a sense of daily life at Brown.</li>
A user who clicks on a scholarship link gets a follow-up email with a financial aid breakdown. With 80% of prospective students reporting that campus videos (tours, student stories, etc.) From quick TikToks to polished campustours, the format you choose should match your audience and your message. Its expected.
Take a tour: Most colleges offer campustours led by current students. These tours can give you a good sense of the campus layout, facilities, and overall atmosphere. Make sure to ask questions during the tour and take notes. What is the college's approach to diversity and inclusion?
A prospective student from a particular region might see testimonials from alumni in their area, while another visitor might see information on scholarships they’re eligible for. For example, AI can recommend specific programs, scholarships, or events based on a student’s browsing history and interactions with your website.
78% of the study’s participants reported reduced research/scholarship productivity, including 83% of tenure-track faculty and 77% of graduate students. Universities had to adapt quickly, flipping campustours to virtual tours, info sessions to virtual info sessions, classes in lecture halls to online courses.
For example, instead of targeting broad terms like “study abroad,” use phrases like “best North American universities for Chinese students” or “scholarship opportunities for Chinese students in the US.” Visual content is highly engaging and can improve user experience, which Baidu values.
Campustours. In the example below, Xavier College presents a campustour hosted by two student ambassadors. Contestants can submit images, text, and videos for a chance to win a scholarship. This can include: Welcome messages . Student testimonials. Admissions and enrollment guides. Program or course showcase .
Students with experience in foster care encounter family privilege when they're applying to college, while living in campus housing, and through microaggressions. Months before she aged out of the foster care system, Angela Hoffman-Cooper knew she had one chance to earn the scholarship she needed to attend her dream school.
This also allows you to create compelling video content that makes it easy for prospects to imagine life on your campus. Example: In a YouTube video, King’s College London introduces one of its student ambassadors as they provide a virtual campustour.
I recently visited Duke to take a student-directed campustour. Emory competes in 15 non-scholarship sports and does not play football. While Rice has a less urban campus than Harvard, it is located in Houston, America’s fourth-largest city, which has over three times the population of Boston.
Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.
Participate in a campustour or information session to interact with students and faculty. And remember, this tour is for your child so try to keep your opinions to yourself and instead foster dialogue to learn their opinions. Compare tuition costs, financial aid packages, and scholarship opportunities.
Stay in the loop with special invitations to events, application updates, deadlines, scholarships, and other engagement opportunities. . Ask Your Parents For Availability To Schedule A CampusTour. Once you do decide where, book your campustour through the college’s admission office website.
The goal of college visits is to give students and families a sense of what the college experience may be like on an actual college campus. Whenever possible, officially register for the campustour and information session. Availability is often limited, so be sure to plan ahead.
There are many ways to demonstrate interest in a college, including attending information sessions and campustours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major. How can you demonstrate interest in a college?
Open houses, like campustours, provide students with a unique opportunity to get information so they can decide whether or not to apply to the school. A college open house is an event where visitors are allowed access to a campus in order to learn more about it. and ends at approximately 3 p.m.
Video content is a powerful tool for graduate schools, and video remarketing can help keep your institution in mind for prospects who watched your program overview, faculty interviews, or virtual campustours. For example, ads could highlight limited-time application fee waivers or deadlines for scholarship applications.
These set of keywords cater to those who are closer to making a decision, such as “apply to,” “enroll in,” or “schedule a campustour.” Define your Conversion Goals: What are your institution’s conversion goals—application submissions, information requests, campustour bookings, and event registrations?
Take Your First CampusTours Begin your campustours by visiting some easily accessible locations, ideally by taking official tours. Aren’t There Really Great Scholarships Out There? Most scholarship search sites are basically lotteries. What else matters to me about my college experience?
Schools are investing in video marketing strategies, including virtual campustours, student testimonials , and live-streaming events, to attract and engage prospective students. Increased Focus on Video Content Video content continues to dominate as a preferred medium for communication and engagement.
In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.
Alongside these, traditional marketing techniques—such as print advertisements, open house events, and campustours—remain valuable for making connections and showcasing the unique atmosphere of the institution. Additionally, establishing strong and consistent branding is pivotal. Explore the features above.
Being recruited opens the door to preferred consideration by admissions, and even scholarship opportunities like the Northwestern Athletic Endowed Scholarship Program , so it’s serious business! Walk-ons generally do not have access to scholarships — or, at least, they don’t at first.
Extended Visit In addition to the basic visit schedule – an information session, a campustour, and a meal on campus – ask if you can add the following appointments at the schools that you are most interested in: Meet individually with an admissions counselor. What types of financial aid and/or merit scholarships do they offer?
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