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At its core, education marketing is about building trust, showcasing value, and creating meaningful connections that align an institutions offerings with the goals of its audience. From guiding students to specific program pages to assisting with application processes, chatbots reduce administrative strain while enhancing user experience.
WeChat has become a critical hub for creating a complete digital ecosystem for schools looking to recruit internationalstudents from China or engage with Chinese-speaking communities. WhatsApp’s primary strength is its ability to simplify direct communication between schools, students, parents, and alumni.
Digital advertising offers a broad spectrum of tools to attract students, but knowing how to maximize the impact of these strategies is key to success. At HigherEducation Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in highereducation today is changing rapidly. Today, diplomas and transcripts are no longer the benchmarks for measuring the success rate of students in their academics. Try the HEM Student Portal!
Our expert digital marketing services can help you attract and enroll more students! User-generated content refers to any content, such as testimonials, social media posts, blogs, and videos, created by students , alumni, faculty, or other stakeholders rather than your institution itself. Contact HEM today!
Saudi Arabia can be a compelling study-abroad option for internationalstudents as highereducation initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.
In this blog, we’ve broken down the key differences between Oxford and Harvard to help you decide which might be the right fit for you. Harvard University Harvard University, founded in 1636, holds the title of the oldest highereducation institution in the U.S. So which one do you choose?
In recent years, the landscape of highereducation has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
Highlighting diversity, equity, and inclusion initiatives on your campus can help students see themselves as part of your community. Internationalstudents, in particular, will appreciate content that acknowledges their unique needs, whether its visa support, language resources, or cultural events.
This blog will break down UC San Diego’s rankings from sources like U.S. News & World Report, Times HigherEducation, and QS World University Rankings. Each of these schools brings something unique to the table, but they all commit to providing quality education and promoting innovation.
With the right help, you could have access to a world-class education without breaking the bank. In this blog, well show you 10 incredible colleges that offer free tuition to low-income students. For internationalstudents, Princeton provides the same financial aid package. Target GPA/Test Scores: 3.9+
When it comes to highereducation, few options rival the versatility and depth of a liberal arts education. This academic path emphasizes critical thinking, creativity, and a multidisciplinary approach, equipping students with the skills to adapt and excel in a constantly changing world.
This week in college admissions, internationalstudent visas are down from last year, the Army is making changes to ROTC programs, public trust in highereducation has risen, and a housing survey shows that students value privacy and mental health support.
Youll want to use a combination of keywords with a high search volume to reach a broader audience (like international school with 6600 searches) and longer, more detailed keywords to reach a specific audience (like abroad programs for internationalstudents with 40 searches). Contributing guest posts to education-related blogs.
This blog post offers a comprehensive guide to understanding and effectively advertising to college students against this backdrop. Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for highereducation marketers today.
A student portal is an online resource that guides students and helps them access helpful resources throughout the journey from exploring to application, enrollment, and beyond. As education becomes increasingly global, schools are seeing applications from all corners of the world.
Instead of a generic campus-wide message, you could send tailored updates, like notifying only internationalstudents during a visa-related policy change, or alerting online learners about digital platform outages. Need to notify only internationalstudents about a visa-related change? Mautic makes it easy.
Germany is one of the world’s top study destinations for internationalstudents and definitely a highereducation paradise. In Germany, you will find countless prestigious and top-ranked universities, hundreds of specialized study programs to choose from, degrees that are valued globally, and affordable studies.
Georgetown vs Notre Dame is one of the biggest college matchups out there if you’re aiming for a top-tier education. In this blog, you’ll see how these schools compare in acceptance rates, rankings, academics, campus life, tuition, and financial aid. Takeaway: If you’re focused on undergraduate prestige within the U.S.,
In this blog, we’ll explore Boston College’s national and global rankings, explore its application process, touch on other notable rankings, and answer frequently asked questions. Many students pay significantly less than the sticker price , so its worth exploring your options. Faculty Student Ratio 21.2 Thats great!
Being one of the Ivy League schools, Brown is well-known for its academic excellence, vibrant student life, and exceptional research opportunities. In this blog, we’ll deeply dive into Browns rankings across multiple platforms. Faculty-Student Ratio 77.7 International Faculty Ratio 79.9 Citations per Faculty 76.4
In this blog, we’ll break down Northwestern Universitys national and global rankings, compare it to Ivy League schools, and help you understand what makes this university stand out. Faculty-Student Ratio 97.6 International Faculty Ratio 45.4 International Research Network 89.4 Employment Outcomes 96.8
</span></p> <p><span style="font-weight: 400;">This blog walks you through everything you need to know—from acceptance rates and academic differences to student life, rankings, cost of attendance, and financial aid—so you can figure out which school actually feels right for you.</span></p>
Get ready for more regularly-scheduled blog content as we roll into the busy summer season! Additionally, following his anti-immigration policies, President Trump is trying to prevent Harvard from enrolling internationalstudents and to force current foreign students away or risk losing their student visas.
</p> <p class="ai-optimize-518">In this blog, we’ll break down how MIT and Carnegie Mellon compare across key areas like admissions, academics, rankings, and financial aid—so you can figure out which top-tier STEM school best aligns with your goals, learning style, and career path.</p> applicants.
The Department of Homeland Securitys unprecedented decision to revoke Harvards ability to enroll internationalstudents marks a troubling escalation in the politicization of highereducation. It raises urgent questions about due process, academic freedom, and the treatment of internationalstudents on U.S.
This is why an active social media presence is a key part of today’s educational marketing campaigns. At HigherEducation Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.
Make Mobile a Priority, Not an Afterthought More than 60% of student interactions with highereducation websites now happen on mobile. Thats why student ambassadors are one of the most powerful (and underutilized) assets in your recruitment toolkit. Source: University of Idaho YouTube 2. What works well? Best of all?
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. The competition among institutions to attract and retain students is fiercer than ever, and traditional marketing strategies are no longer sufficient to stand out in a crowded marketplace.
Reading Time: 8 minutes In a globalized world, internationalstudent recruitment is no longer an option but a necessity. Schools engaging in recruiting internationalstudents are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange.
Introduction In recent years, Germany has cemented its status as a top internationalstudent destination, providing a unique blend of high-quality education and low-cost living.
Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By choosing the right blog topics for education , your school can create content that captivates prospects and encourages them to explore what more your school has to offer. .
Explore top-tier highereducation in the UK and US, where internationalstudents find a harmonious blend of tradition and innovation. The United States (US) and the United Kingdom (UK) These titans of education are preferred havens for internationalstudents, each offering a blend of rich heritage and modern advancements.
Why do students choose to study in the USA in 2024? Internationalstudents choose to study in the USA for several compelling reasons, which contribute to its status as a leading destination for highereducation.
Internationalstudents in France France has set an ambitious target to welcome half a million internationalstudents by 2027, aiming to solidify its position as one of the top study-abroad destinations globally. appeared first on Study Abroad Blogs | All about universities, programs, tests, & more!
Intake periods | Path to Australian highereducation Australia is one of the most popular destinations for internationalstudents seeking highereducation. Every year, the country’s renowned universities, diverse culture, and stunning landscapes attract many students.
Co-living spaces -Transforming the internationalstudent experience Pursuing highereducation often comes with its own challenges, and for internationalstudents, these challenges can be particularly daunting.
About scholarships in Europe Scholarships are among the best highereducation funding sources. Several governments and organizations worldwide give scholarships and expense coverage to deserving students worldwide. Europe is home to some of the world’s most excellent colleges.
This blog first appeared in the July-August 2023 issue of AGB’s Trusteeship magazine. Thankfully, online education was becoming available, and I jumped at the opportunity to further my education with the flexibility I needed. What does this comparison have to do with highereducation?
This gives your school a short window to learn everything there is to know about the new changes in web analytics for highereducation —including how to properly set up, track, and compare your metrics. . Changes to Users in Google Analytics for HigherEducation. Unlike in UA, GA4 doesn’t include a Unique Pageview metric.
Duncan Ross of Times HigherEducation highlights this shift, noting the growing student interest in climate action and sustainability initiatives at universities.
Reassertion as top global education destination The United States has reasserted its position as the number one destination for overseas students seeking highereducation. The country welcomed over a million internationalstudents in the 2022-2023 academic year for college.
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