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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that? Source: U of T Student Life | YouTube 6.
These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. This blog post breaks down seven clear steps for launching a school podcast, from planning and production to promotion and measurement.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?
In recent years, the landscape of higher education has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
Here, King’s University College gets it right. Source: King’s University College | Instagram 3. Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. Give it a try.
The University of Texas at Austin (UT Austin) received a record-breaking surge in applications for the Fall 2025 term. For Texass flagship public university, applications from in-state residents increased by 12%, while out-of-state applications soared by 48%. Applications for freshman admission increased 24.3%
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Optimizing your website and blog content for high-ranking keywords can drive organic traffic from search engines.
HONORS COLLEGE VS HONORS PROGRAM For many students, public university honors colleges or programs are the just right theyve been searching for. An honors college is a distinct entity within a university, often with its own dean, budget, and residential community almost like a liberal arts college embedded in a larger university.
In this blog, we’ll explore why it might be the right choice for you! Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. What Are the Pros of Attending a Local Community College?
Saudi Arabia can be a compelling study-abroad option for international students as higher education initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.
General requirements Graduate high school from a Florida public high school with a standard Florida high school diploma; graduate from a registered Florida Department of Education private high school; earn a GED; complete a home education program; or graduate from a non-Florida high school if specific conditions are met. He has a B.A.
When it comes to higher education, few options rival the versatility and depth of a liberal arts education. Whether you’re exploring small, close-knit colleges or larger institutions offering a liberal arts education, understanding the philosophy and benefits behind this model can help you make an informed decision.
In this blog, we name 10 of the best colleges for sports management and how they earn that title. After graduation, many students launch their careers with leading sports organizations and corporate businesses, while others choose to continue their education in fields like business, law, accounting, or urban planning.
Hoping to attend one of the five US military service academies for your undergraduate education? This well-rounded education prepares you for demanding technical careers in the military. in Latin American Studies from the University of Chicago and an M.A. in Latin American Studies from the University of Chicago and an M.A.
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. Harvards Impact : No surprise, Harvard University stood out, producing a significant percentage of these leaders across sectors.
Yale University home of gothic architecture, secret societies , and, apparently, a conveyor belt for global icons. This blog digs into the lives of Yales famous alumnibecause, lets face it, who doesnt want to know how Meryl Streep went from the Yale stage to owning Hollywood. But what makes Yale such a magnet for greatness?
Example: Oregon State University implemented a modern CRM (Slate) to segment and personalize outreach. With this approach, Oregon State University ensures that prospects receive information relevant to them. With this approach, Oregon State University ensures that prospects receive information relevant to them.
Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.
My name is Vicky, and I’m a fourth-year student at Colorado State University, majoring in Biology. In fact, it was the worst academic semester in my educational career. The post My transfer student experience at Colorado State University appeared first on Admissions. You don’t have to have everything figured out right away.
The University of Louisville – Get the Whole Community Involved The University of Louisville made a great holiday video this year. Source: University of Vermont | YouTube Trent University – Remember to Infuse Some Holiday Magic! Here, the University of Toronto acknowledges this stress and provides a solution!
In this blog, we’ll show you how to be successful in college and give you the strategies to reach your goals—no matter where you are in your journey. When you approach your education with curiosity and wonder, you’ll find yourself more engaged and open to new opportunities. Be curious. Do You Have to Go to College to Be Successful?
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. And there is no clear-cut, universally applicable formula that will help you reach your end result.
In this blog, we’ll break down what it means for a college to be “test-optional,” how these policies impact admissions, and introduce you to some of the best test optional colleges in the U.S. That’s why the university continues to embrace this policy. Instead, they look at your other achievements to determine if you’re a good fit.
In this blog, we discuss in detail 10 ways to pay for college, and each of these options can be a good fit for you and your financial situation. A 529 plan is a special savings account that gives you tax and financial aid benefits, allowing you to cover college tuition and other education-related costs.
The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!
If the University of Virginia (UVA) is on your radar, youve probably seen its rankings and wondered what they mean. In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. How Does the University of Virginia Rank Nationally and Globally?
While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs.
families are increasingly exploring universities abroad, and neighbor nation Canada is experiencing a burst of interest: the University of British Columbia, for example, saw a 20% jump in campus tour registrations from U.S. Since Canadian universities more closely resemble UK institutions than U.S. Admission to selective U.S.
Reading Time: 14 minutes Reaching todays college and university students, most of whom belong to Generation Z , requires more than a digital presence. But modern college and university-age students arent always just online. Consider how Lancaster University in the UK leveraged TikTok to promote its online open days.
And let’s be real, if you’re looking for top-notch education, these two are probably already on your list. In this blog, we’ve broken down the key differences between Oxford and Harvard to help you decide which might be the right fit for you. and is still considered one of the most prestigious universities in the world.
Colgate University, located in Hamilton, New York, was recently ranked the top liberal arts college in the Northeast by the Wall Street Journal. LEARN MORE APPLYING TO COLGATE UNIVERSITY? Are you thinking about applying to Colgate University? It was also ranked #25 among all colleges nationwide by the WSJ.
These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.
Brown University , an Ivy League institution located in Providence, Rhode Island, is known for its commitment to a flexible and open curriculum. 100 words) APPLYING TO BROWN UNIVERSITY? Are you thinking about applying to Brown University? The Class of 2028 had a 5.16% overall acceptance rate.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
How are students getting into the top universities in the world? And what is their recommendation for students who also want to be top-performing, and ultimately earn acceptances to their dream university? News and World Report, and one of the premier educational institutions in the world! We are glad you asked!because
A high school diploma isn’t the only path to success—the GED is a high school equivalency credential that can help bolster your future, whether you decide to go to university or not. Preparation for Higher Education : Studying for the GED covers core high school subjects that prepare you for college coursework.
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