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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!

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Your Students, Your Story: Elevating Education Marketing with UGC and Student Ambassadors

HEM (Higher Education Marketing)

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!

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7 Best Practices for Higher Education Websites

HEM (Higher Education Marketing)

More than 90% of students visit a college or university website during their school search. In this article, we break down the 7 best practices for higher education websites , with examples from institutions putting them into action. Why is mobile responsiveness crucial for higher education websites? What does that look like?

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The Evolution of Search With Generative AI: 5 Top Strategies Your University Needs NOW

Ruffaloni

For today’s prospective college students, “search” is far more than a simple tool to find the best university; it’s what they do first to find the information they need during all stages of their college journey. Otherwise, your university could remain hidden from the Gen AI tools students use most.

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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that? Source: U of T Student Life | YouTube 6.

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The Power of User-Generated Content and Authentic Storytelling in Education Marketing

HEM (Higher Education Marketing)

These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.