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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? What comes next?
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Nothing speaks louder to prospective students than real experiences shared by current students.
At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. The following strategies offer actionable steps to elevate your ads targeting language students and attract the right prospects to your programs. Let’s explore!
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Nothing speaks louder to prospective students than real experiences shared by current students.
While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Why is that?
I want to thank my colleague Meg Joyce for writing this super informative blog, Should I Do A Summer Program? Every year at Admissions Village, we notice a new crop of summer programs aimed at high school students. Is a summer program going to help you get into the college you want? College Major or Career Exploration.
Reading Time: 9 minutes Todays schools need to get creative to promote their programs in a way that resonates with prospects. These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. Contact HEM today!
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
The program offers several scholarships with different amounts of money and requirements. The program offers scholarships based on your high school grades and test scores. You still have time remaining in your scholarship program. How do you qualify for a Bright Futures Scholarship? Complete the required high school coursework.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WeChat is an all-in-one app that combines messaging, social media, payments, and mini-programs. Why do people use WeChat?
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. This blog post breaks down seven clear steps for launching a school podcast, from planning and production to promotion and measurement.
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?
The Chronicle of Higher Education recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. This is also the first year that UT Austin offered an Early Action program, which had a deadline of October 15.
What kind of students tend to enjoy STEM summer camps and programs? So, if some or all of that sounds like you, below, well break down what STEM summer camps and programs are all about. Well also cover common questions, like: How much do STEM summer programs cost? or How do I figure out if one of these programs is right for me?
In this blog, we’ll explore various effective school email marketing strategies designed to help you increase parent and community engagement. Parents are eager to be involved in their child’s education. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.
In this blog, we’ll explore why it might be the right choice for you! Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. What Are the Pros of Attending a Local Community College?
So, if you came here looking for an easy-to-understand explanation of what the IB program is (welcome, by the way), were here to help. And many consider it to be a rigorous alternative to AP classes and a comprehensive educational framework that colleges love. Below, well cover What is the IB Program? What is the IB Program?
Hoping to attend one of the five US military service academies for your undergraduate education? The academy offers a rigorous academic program combined with intense physical and military training. The Air Force Academy offers a rigorous academic program focusing on STEM fields and intensive physical and military training.
We’re always a little amazed at (and excited by) the sheer number of programs out there that want nothing more than to help students get ready for college (and beyond), especially students who are the first in their families to go to a college or university. So in this guide, we’ll talk through what the program offers. How do I apply?
In this blog, we name 10 of the best colleges for sports management and how they earn that title. We also provide a list of what to look for in the best sports management programs. Let’s take a look at some of the best sports management programs in the USA!
Are they spending five minutes reading your nursing program page but bouncing quickly from your homepage? If a student explores your hospitality program at 11:00 p.m. For example, engineering-minded students get content on OSU’s tech programs, improving engagement and application conversion. Personalization builds a connection.
In 2024, applications to MBA programs have skyrocketed , reaching levels not seen in over a decade. According to the Graduate Management Admission Council (GMAC), MBA applications rose 12% overall, with full-time, in-person programs seeing a 32% surge. schools are seeing increased applications from domestic candidates.
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. For example, fields like academia and politics showed stronger ties to elite educational backgrounds than others like the arts.
This blog digs into the lives of Yales famous alumnibecause, lets face it, who doesnt want to know how Meryl Streep went from the Yale stage to owning Hollywood. He donated millions to education, sustainability projects, and initiatives that make the world a better (and better organized) place. While Yahoo! Her mission? The result?
Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. This blog post explains how.
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. We have a strong sense of our programs and class limitations. Welcome, Ashley! They’re amazing!
The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. By tapping the search button, they can get answers to vital questions about program details, application requirements, and career outcomes. Contact HEM today!
These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.
In this blog, we’ll show you how to be successful in college and give you the strategies to reach your goals—no matter where you are in your journey. When you approach your education with curiosity and wonder, you’ll find yourself more engaged and open to new opportunities. Be curious. Do You Have to Go to College to Be Successful?
And let’s be real, if you’re looking for top-notch education, these two are probably already on your list. In this blog, we’ve broken down the key differences between Oxford and Harvard to help you decide which might be the right fit for you. Oxford vs Harvard—two names that pretty much scream “academic royalty.”
While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!
While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs.
In this blog, we will explore the benefits of earning a GED, whether you are college-bound or entering the workforce, and point you toward Peterson’s GED Prep Course so you can achieve the best GED score possible. Preparation for Higher Education : Studying for the GED covers core high school subjects that prepare you for college coursework.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
In this blog, we break down the four tiers of extracurricular activities with examples and discuss whether focusing on Tier 1 activities is essential. Maybe youll supply clean water to underserved communities, champion sustainability through innovative tech, or work to close the education gap. Global engagement.
Describe how you have taken advantage of a significant educational opportunity or worked to overcome an educational barrier you have faced. In addition to UC-wide financial aid programs, like the Blue and Gold Opportunity Plan , individual UC campuses also offer their own scholarship programs.)
In recent years, the landscape of higher education has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. The rising costs of education in the U.S.
Saudi Arabia can be a compelling study-abroad option for international students as higher education initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.
But with skyrocketing competition and high costsincluding tuition, summer programs, and extracurricularsyou might wonder if the investment pays off. In this blog, well be sharing everything you need to know about Ivy League schools and whether choosing one is worth it in todays world. Higher salaries Lets talk numbers.
Knowing where UC San Diego stands nationally, globally, and in specific programs can help you decide if it fits you. This blog will break down UC San Diego’s rankings from sources like U.S. News & World Report, Times Higher Education, and QS World University Rankings. University of California, Berkeley.
If you’re interested in education, tutoring through organizations like Learn To Be can make a tangible difference in students’ lives. Language exchange programs Learning a new language online through exchange programs can demonstrate cultural interest and adaptability. What makes online extracurricular activities a great choice?
Yes, these schools might look expensive at first, but thanks to amazing financial aid programs, you could end up paying nothing. With the right help, you could have access to a world-class education without breaking the bank. In this blog, well show you 10 incredible colleges that offer free tuition to low-income students.
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