HEM (Higher Education Marketing)

DECEMBER 11, 2024

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. In this blog, were focussing on local SEO. Knowing the value of SEO, most people ask how to do SEO for a school?

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Private School Education Education Enrollment 21

Ruffaloni

FEBRUARY 22, 2024

How AI can help AI has proven an effective time-saving tool for content creators, but its primary usefulness is for ideation and outlining, especially when it comes to blogs. The post Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI appeared first on Ruffalo Noel Levitz. Let’s find out.

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HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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Enrollment Financial Aid Campus Tours Higher Education 105

HEM (Higher Education Marketing)

FEBRUARY 26, 2025

While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!

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Education Education Enrollment Higher Education 65

Peterson's Blog

NOVEMBER 4, 2024

As the digital landscape continues to evolve with ever-more immersive video games and apps, leaving education behind in making learning a more engaging experience would be a missed opportunity. This article takes a balanced approach, looking at psychological studies to explore gamification’s continuing role in education.

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Education Education Retention Test Prep 59

Ruffaloni

AUGUST 28, 2024

As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Through the prism of one of Phil’s recent blogs on the “ enrollment turbulence ” facing institutions, our conversation focused on how proposed changes to three U.S.

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Policies Education Education Enrollment 182

HEM (Higher Education Marketing)

FEBRUARY 5, 2025

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!

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Higher Education Education Education Enrollment 65

HEM (Higher Education Marketing)

MARCH 5, 2025

The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!

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Education Education Tuition Campus Tours 65

HEM (Higher Education Marketing)

MAY 7, 2025

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education. Try the HEM Student Portal!

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Higher Education Education Education Retention 70

HEM (Higher Education Marketing)

NOVEMBER 6, 2024

In this blog, we’ll explore various effective school email marketing strategies designed to help you increase parent and community engagement. Parents are eager to be involved in their child’s education. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

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Higher Education Policies Placement Orientation 100

HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

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Campus Tours Enrollment Higher Education Education 105

Ruffaloni

SEPTEMBER 27, 2024

Education Department (USED) is proposing regulatory changes that will both further challenge current practices among the OPMs, and complicate or curtail the ability of many institutions to leverage online growth for enrollment health. The post OPMs, Oversight, and Online Education in the Crosshairs appeared first on Ruffalo Noel Levitz.

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HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Optimizing your website and blog content for high-ranking keywords can drive organic traffic from search engines.

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Enrollment Campus Tours Mentorship Mentorships 105

HEM (Higher Education Marketing)

DECEMBER 4, 2024

Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).

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International Students Enrollment Tuition Education 105

HEM (Higher Education Marketing)

APRIL 23, 2025

Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your schools SEO performance. The Importance of SEO for Private School Marketing SEO is crucial for private education marketing because it directly impacts discoverability. Contributing guest posts to education-related blogs.

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Private School Financial Aid Campus Tours Enrollment 97

HEM (Higher Education Marketing)

APRIL 30, 2025

Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns.

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Education Education Campus Tours Higher Education 65

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. This blog post explains how.

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Retention Higher Education Orientation Study Abroad 70

HEM (Higher Education Marketing)

NOVEMBER 20, 2024

At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs. Example: Here, a leading language school, EF Education First uses Instagram to drive their organic traffic. Try using social media to share actionable language tips with your audience.

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Programs Higher Education Enrollment International Students 105

HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. What is educational marketing? In fact, email engagement has surged by a staggering 78% in recent years.

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Enrollment Higher Education Education Education 87

HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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Retention Higher Education University University 105

Georgia Tech Admissions Blog

DECEMBER 2, 2024

This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. Welcome, Ashley! I used to think a lot of things in life were pretty clear-cut. They’re amazing!

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Admissions Accommodations Enrollment Applications 102

Top Tier Admissions

JANUARY 10, 2025

A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. For example, fields like academia and politics showed stronger ties to elite educational backgrounds than others like the arts.

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Ivy League Mentorship Mentorships Concentration 95

Georgia Tech Admissions Blog

NOVEMBER 1, 2024

This week we welcome Assistant Director of Admission, Danielle Foote, to the blog. As the Assistant Director of Early Outreach, she is passionate about encouraging and empowering students in middle and early high school to navigate the college admission process with as much education and transparency as possible. Welcome, Danielle!

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Applications Placement Transcripts High School 105

Admissions Village

JUNE 19, 2024

Core Curriculum: Typically there are types of courses or particular classes that each student must take which are often called distribution or general education requirements. Small Liberal Arts College (SLAC): Typically a private college that encourages a broad education with a student enrollment of under 3,000.

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Top Tier Admissions

NOVEMBER 21, 2024

In recent years, the landscape of higher education has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. The rising costs of education in the U.S.

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Study Abroad Applications University University 102

HEM (Higher Education Marketing)

NOVEMBER 13, 2024

Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. The post 10 Reasons Why Your School’s Instagram Page is Not Performing Well appeared first on Higher Education Marketing.

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Enrollment Education Education Higher Education 105

Georgia Tech Admissions Blog

FEBRUARY 7, 2025

This week we welcome Senior Assistant Director for International Admission, Sara Riggs, to the blog. Case in point, this blog has hundreds of posts all about the college application process (such as this one about course rigor , or this one about essays, or this one about admission decisions ) and very few entries about testing.

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Testing Admissions Standardized Testing Test Prep 87

The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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Enrollment Higher Education Education Education 98

Top Tier Admissions

DECEMBER 23, 2024

The Chronicle of Higher Education recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. SAT Tutoring Expert one-on-one guidance to boost your score. The post UT Austin: Early Trends appeared first on Top Tier Admissions.

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Waitlist Standardized Testing Out-of-State Higher Education 97

Ruffaloni

NOVEMBER 17, 2022

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. What the data show.

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Enrollment Graduate Students Undergraduate Students Online Programs 264

Enrollment Catalyst

FEBRUARY 12, 2024

Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement. The first step is education.

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Private School Enrollment Education Education 199

HEM (Higher Education Marketing)

MARCH 19, 2025

This blog explores ten of the best summer camp marketing strategies to ensure your program stands out. One of the most effective ways to promote your summer camp is by creating blog posts, videos, and articles about the benefits of attending your camp. Struggling with enrollment? This helps engage prospective attendees and parents.

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Enrollment Higher Education Minor Education 65

HEM (Higher Education Marketing)

MARCH 12, 2025

Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. The alumni network is positioned as a resource for career development and support for graduates.

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Mentorship Mentorships Placement Higher Education 75

Enrollment Catalyst

MARCH 20, 2025

They should: Develop clear, transparent financial aid policies Educate families on scholarships and assistance options Present tuition as an investment in their childs future, not just a price tag A Healthy School is the Best School to Market Even the best marketing strategies wont succeed if a school is struggling internally.

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Enrollment Financial Aid Retention Tuition 147

HEM (Higher Education Marketing)

MAY 21, 2025

This blog post offers a comprehensive guide to understanding and effectively advertising to college students against this backdrop. Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today.

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Campus Tours University University Orientation 74

Top Tier Admissions

APRIL 22, 2025

As families craft college lists and weigh big decisions about where their students will thrive, a new and urgent factor has entered the conversation: questions around federal funding in higher education. A recent report by the Chronicle of Higher Education notes the institutions that would stand to lose the most funding from potential cuts.

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Placement Government Higher Education Grants 94

Admissions Village

JANUARY 19, 2025

I want to thank my colleague Meg Joyce for writing this super informative blog, Should I Do A Summer Program? Our preference is always for faculty as they are trained, experienced educators. As I sit by my cozy fireplace staring into my snowy backyard, it is hard to imagine it is time for summer planning.

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Programs Financial Aid Early Decision High School 177