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10 Always-On Strategies Every School Needs in Admissions and Marketing

Enrollment Catalyst

In my work with schools across the country, I often see a pattern: when things get busy or uncertain, marketing and admissions efforts shift into reaction mode. I often find the weekly admissions and marketing meeting is the missing piece. Create a section on your website dedicated to people and programs.

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How to Pick the Right Enrollment Management System: A Complete Guide for Schools

HEM (Higher Education Marketing)

An Enrollment Management System is more than a tool for admissions; it’s a digital backbone for your recruitment, application, and onboarding processes. While many systems include basic applicant tracking and form building, a true EMS integrates across departments, touching admissions, marketing, student services, financial aid, and beyond.

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Transforming the Student Journey: How a Modern Portal Guides Every Step From First Click to First Day

HEM (Higher Education Marketing)

It centralizes the entire admissions process, from initial inquiry to application to enrollment, into one streamlined, student-friendly platform. It also reduces stress, automates admin work, and gives admissions teams the tools they need to focus on students instead of paperwork. Request a demo today! What Is a Student Portal?

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4 top takeaways from the 2025 CampusESP Summit

CampusESP

With live demos, real-world results, and customer-led strategy sessions, one message echoed loud and clear: Family engagement isn’t a “nice to have” — it’s a strategic necessity. This May higher ed leaders converged in Philadelphia for the 2025 CampusESP Summit. And the energy? 80 institutions in the room. 18 presenters on stage.

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CRM vs. LMS: Understanding Their Roles in Educational Marketing Strategies

HEM (Higher Education Marketing)

Get a FREE HEM-SP demo today. You can use CRM systems to track leads, nurture relationships, and streamline admissions workflows. With features such as contact management, campaign workflows, and lead scoring, Mautic by HEM helps schools supercharge their marketing and admissions efforts. Contact us for a demo What Is an LMS?

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Helping Students Level Up with PSAT Prep

Peterson's Blog

Give your students the gift of empowerment to craft their destinies with a PSAT prep course by requesting a demo. If students score high enough on their PSAT exam, they may be qualified for the National Merit Scholarship Program. Request a demo today for PSAT prep! ”, and “How to get a good score on the PSAT?”

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How to Use AI to Personalize Student Outreach and Boost Enrollment

Enrollment Management

From personality-based messaging to smart admissions follow-ups, AI isn’t just changing how we work, it’s changing how students experience their path to enrollment. The New Standard: Messaging Built on Student Psychology, Not Just Demographics Most schools personalize based on basics: first name, program of interest, maybe a lead source.