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We at Enrollment Builders love in-person networking events. We're so glad that most higher ed organizations are hosting their admissions and enrollment management conferences in 2023. Last year we compiled a short guide to admissions and enrollment management conferences and sent it to our clients.
For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?
Every year for more than 15 years, campus presidents, chief enrollment officers, and other senior leaders have taken two days to attend the RNL Strategic Enrollment Planning Executive Foru m. It’s a hands-on event created by enrollment leaders, for enrollment leaders. Calculating enrollment impact.
Now that 2023 is in the rearview mirror, it is always good to reflect on the past year and to look ahead to 2024. In 2023, I had the opportunity to partner with 70 independent and faith-based schools. I helped many schools implement their enrollment marketing plans to achieve their goals. Don’t be afraid to seek help.
To break through the noise of digital marketing in 2023, you need to catch the attention of prospective students and drive them to take action. We won a total of 33 awards this year for enrollment and fundraising campaigns, including five gold medals in digital marketing for enrollment.
With the start of the school year only a few days or a few weeks away, August is one of the most important months in the enrollment marketing cycle. In this month you will finish out the enrollment marketing cycle for 2023 and you will begin a new one for 2024.
Undergraduate enrollment did well Before we address graduate trends, lets talk about the preliminary Fall 2024 undergraduate data recently released by National Student Clearinghouse (NSC). While first-year student enrollment contracted by 5 percent overall (and as much as 8.5 Then in 2023 that contraction was nearly erased with.7
Whether your school’s enrollment is full, nearly full, or in decline, a strategic plan will provide the direction your admissions and marketing team needs to get traction. With summer only a few weeks away, now is the ideal time to begin developing your Enrollment Marketing Plan for the 2023-24 school year.
In 2022, the conversations I had with clients and friends made me think that they hoped that 2023 would be the year that things went back to “normal.” Rather, 2023 is likely to be remembered as the beginning of a new age in higher education. 7) How Do You Build Sustainable Enrollment? Is it down? Is it flat?
To Test or Not to Test in 2023-24? What Does it Mean to be Test-Optional (2023-24)? Many Universities in the US are remaining Test-Optional for the upcoming application season (2023-24). The University of California, for example, would only use your scores for course placements after you enroll.
Traditional undergraduate challenges remain National Student Clearinghouse 2023 fall enrollment data indicate that undergraduate enrollment grew for the first time in several years (+2.1%), but nearly all growth was driven by community colleges (+4.6%) offering dual enrollment courses. Source: IPEDS degree conferral data.
According to RNL research, 70 percent of Google searches for graduate education in 2023 did not include an institution name. First, consider programs with the strongest enrollment potential. You might also look at programs that generate interest but are underperforming in enrollment.
How can you navigate the trends in graduate enrollment? I recently developed a new data-driven presentation called “How to Win in the Graduate Market” that seeks to first lay out the state of the market and then talk through a list of 20 things that enrollment leaders need to be sure are happening in order to align with student expectations.
According to our 2023 E-Expectations research (which will be published this summer) of college-bound high school students: 82 percent have viewed videos from institutions during their college planning, and 83 percent of those students viewed them as helpful—a remarkably high approval rating for one channel. What was the impact?
AI is being used in different ways across enrollment Likely because few reported using AI in their work, only a few attendees responded to the survey question, “how are you currently using AI in your work?”. June 2023 We are seeing a compelling case emerge for an urgent focus on AI Literacy on our campuses. June 2023 ).
Use these strategies to move graduate students from inquiry to enrollment. RNL will publish our 2023 Graduate Marketing and Recruitment Practices Report in early December. The goal is to help enrollment leaders align enrollment processes with student expectations.
RNL graduate student data helps institutions better target graduate students Cost and flexible program options are two of the biggest enrollment factors. Do you know why your graduate students choose to enroll at your institution? Five observations 1. The cost of the program is a driving factor for students.
I previously wrote about 30 Ways to Learn About Graduate and Online Enrollment Trends at the RNL National Conference. In that post, I spotlight a number of sessions, but our track on graduate and online enrollment is so jam-packed with content that I wanted to highlight a few more.
The most recent projections (red circle) do not yet account for the revised population data, so the suggested enrollment growth is unlikely, given the new insights the census data offers. Census Bureau 2017 estimates, 2023 estimates (first to be based on 2020 census data). Estimated Number of 18-Year-Olds: U.S.
Please welcome the Denver Christian School team to Enrollment Catalyst! Dr. Rick Newberry conducted a three day site visit in February 2023 to begin his Enrollment Catalyst Program with their team. Also, Enrollment Catalyst has been conducting its School Survey Solutions Program with DCS the past several years.
If so, you’ll want to tune into The Show & Tell Show with the Enrollment Marketing Geeks — Dr. Rick Newberry, president of Enrollment Catalyst, and Andy Lynch, president & CEO of North Star Marketing. Join the Enrollment Marketing Geeks for a conversation with Stephanie and her team. They Listen For An Hour?!?!
In an environment where the costs associated with recruiting graduate students are escalating, the ability to accurately evaluate the return on investment (ROI) of enrollment efforts has become a must in strategic recruitment planning. How do enrollment leaders evaluate the effectiveness of their recruitment strategies?
In 2022, the Enrollment Marketing Geeks — Andy Lynch, President and CEO of North Star Marketing, and Dr. Rick Newberry, President of Enrollment Catalyst — decided to take the show on the road. This in-person event will be held November 15-17, 2023, at the Walt Disney World Dolphin Resort.
Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. Meeting expectations goes beyond keeping students happy— it’s crucial for enrollment.
Long gone are the days of admission offices counting college enrollment deposits on May 1 and beginning to plan out their summer conference tours. Chief enrollment officers and colleagues of mine beg the question—which seems so valid now— what is a deposit actually worth now ? The answer is still “a lot.”
In March 2023, Dr. Rick Newberry had the opportunity to conduct a three-day site visit at St. to begin his Enrollment Catalyst Program. This site visit included 10 focus groups and assessment meetings to review the enrollment and marketing processes and strategies of the school. Pat’s team to Enrollment Catalyst!
RNL’s 2023 graduate and online research agenda will include an analysis of the policy and practice adjustments that are most likely make graduate or online students select your institution rather than the others they are considering (75+ percent of these students consider at least two institutions). You can enroll in courses year-round.
To celebrate the release of our 2023 University Family Engagement Report , we held a webinar and were joined by an enthusiastic group of professionals who wholeheartedly answered our polling questions during the webinar ( you can watch the webinar on-demand here ). However, families also remain very involved once the student enrolls.
Over the past three academic years (2021-22, 2022-23, and 2023-24), 8,938 students attending 20 HBCUs have completed the SSI, providing an opportunity for us to assess their satisfaction and compare it to students at other four-year public or private institutions. Why do students choose HBCUs?
College financing is an important topic of conversation, particularly as we enter “yield season” for the fall 2023 incoming class. RNL recently came out with the 2023 University Family Engagement Report , which notes some important disparities to consider as you develop communications about college financing.
The RNL National Conference in Nashville (July 25-27, 2023) will feature its fifth annual Graduate and Online track. Here are a few key sessions that graduate and online enrollment managers will not want to miss. Here are a few key sessions that graduate and online enrollment managers will not want to miss.
To see the full list of new features, check out Slate’s 2023 Slate Innovation Summit Executive Summary. We’re happy to talk with you about how you can optimize your CRM to maximize your enrollment results. A CRM solution that drives enrollment results Are you getting the greatest ROI out of your CRM?
Conducted national research on how such students make their enrollment decisions. led institutional recruitment and enrollment operations. Register now for the virtual 2023 RNL Graduate and Online Innovation Summit. Worked at both for-profit and non-profit institutions. Led institutional efforts.
Findings from our 2023 Prospective Family Engagement Report shed some light on best practices for communicating with families at different grade levels in high school. Read our full report or reach out to talk with our enrollment experts I encourage you to read the 2023 Prospective Family Engagement Report and explore even more findings.
UGA is the flagship institution for the state of Georgia, and as such our goal is to enroll a class that is roughly 80% Georgians. This is an enrollment number, not an admission offer number, but it does mean that our admission offers are more heavily Georgian than non Georgian. as compared to what is offered in the school/community.
The good news is actually very good: Enrollment rates continue to tick up ever so slightly, suggesting that attending college is becoming increasingly popular among new high school graduates. For the class of 2022, immediate enrollment in college increased by "as much as 3.2 in 2022 to 50.5%
The way students use technology search for college, the stress and anxiety they face, the economic challenges that impact their ability to afford college, and even the way they question the value of college have created daunting challenges for enrollment managers.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
UPenn yield rate The yield rate tells you how many admitted students actually enroll. 2023 44,960 7.4% 2024 35,752 6% 2023 37,850 5.5% 2023 7,110 18% 2022 7,074 18.6% According to UPenn’s 2023-2024 Common Data Set , the average GPA for admitted students is 3.9. This number says a lot about UPenn’s pull.
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. AI is a valuable tool, but SEO needs writing and strategy only a person can provide.
In Section C1 and C2, you’ll see how many students applied, how many got in, and how many enrolled. S o if you’re applying in Fall 2025, the latest data might be from 2023–24. Common Data Set: C8 | Source: Bates College >> RELATED: College Admissions Guide - How to Apply to College 4. How Competitive Is the College?
In 2023, Penn announced it would continue its undergraduate test-optional admissions policy for the 2023-24 application cycle. However, compared to other Ivy League schools, Penn has experienced a slower growth rate in median SAT scores since enacting a test-optional policy.
I have seen their explosive enrollment growth and outstanding work. I hope you enjoy this interview with: Yohana Hill, Chief Advancement Officer Mark Sherrod, Director of Marketing Laura Aldag, Director of Enrollment Let’s begin with some background on your enrollment growth over the past five years or so.
With all that is known about students as they inquire or build profiles there’s now an easier way to streamline the interest to enrollment process: direct admissions. The Junior College Search Process in 2023 Anxiety may not be the most common emotion associated with the college search, but fears can still limit success.
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