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From First-Year to Graduation: How Email Marketing Nurtures Student Retention

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. This blog post explains how.

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No Magic Wand: The Key to Enrollment Marketing Success

Enrollment Catalyst

Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid. But there is a proven path to success: Integrate marketing, admissions, retention, and financial aid into a cohesive strategy. But the truth is, there is no magic wand.

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10 Always-On Strategies Every School Needs in Admissions and Marketing

Enrollment Catalyst

Social media is your real-time window into school life, and when done right, it becomes a tool for both retention and recruitment. That means content, success stories, clear tuition info, and strong calls-to-action. Parents love seeing their kids onlineand future families are watching. I tell schools that content is always king.

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Student Satisfaction at HBCUs

Ruffaloni

Tuition paid is a worthwhile investment. On-demand webinars: RNL offers webinars such as Amplifying Excellence: Enhancing Student Success and Retention at HBCUs , which explore data on first-year students and HBCUS while providing strategies to support student retention and degree attainment.

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Are We Really That Surprised About More College Closings?

Ruffaloni

The tuition revenue needed has to offset the cost of starting a new program, hiring faculty, and supporting marketing efforts. That is not a sustainable model. Example 2: An institution introduces new programs without conducting viable external research and setting realistic student enrollment goals.

Retention 147
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From Day One: Nine Effective Onboarding Strategies to Retain New Families

Enrollment Catalyst

You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. The following are nine critical first-year retention strategies for your new families. Late tuition payments. Disciplinary problems.

Retention 213
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36 Key Questions to Assess your School’s Enrollment Marketing Efforts

Enrollment Catalyst

Through my work with schools in my Enrollment Catalyst Program , I conduct a comprehensive assessment of admissions, retention, marketing, tuition and financial aid, and staffing. 2—Retention How do your retention stats overall and by grade level compare to the previous years? What worked? What didn’t work?