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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. Why is that?

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From First-Year to Graduation: How Email Marketing Nurtures Student Retention

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. This blog post explains how.

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No Magic Wand: The Key to Enrollment Marketing Success

Enrollment Catalyst

Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid. But there is a proven path to success: Integrate marketing, admissions, retention, and financial aid into a cohesive strategy. But the truth is, there is no magic wand.

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The Hidden Crisis in College Planning: What’s Happening to Middle-Income Families

Ruffaloni

Create clear timelines for aid and scholarship processes. Develop clear scholarship retention criteria. Create post-enrollment scholarship opportunities. Automate scholarship matching. Optimize communication flow Leverage the strong preference for email with segmented campaigns.

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The enrollment cliff crisis: How to pivot, not panic

Niche

While affordability remains a significant factor influencing college enrollment decisions, you can help ease financial barriers by being transparent about total expected costs as well as reassessing your financial aid and scholarship offerings.

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Family Matters: The Role of Parents in College Admissions

Niche

Don’t fumble financial aid From scholarships to FAFSA and everything in between, the cost of attending your institution and the financial aid you can provide is likely to become the make-or-break factor for families. Take a look at expanding scholarship opportunities where possible. Provide a timeline of key dates.

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Good Grades in High School: Benefits and How to Earn Them

AdmissionSight

</p> <h3>Eligibility for certain scholarships</h3> <p>With tuition, books, housing, and daily expenses, college can get expensive. For example, if you were only involved in one extracurricular and also weren’t able to hold major leadership roles like club president, having a 3.7