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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Struggling with enrollment? Lets explore! Contact HEM today!
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? In 2025, brochures and campus visits alone are no longer enough.
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. To make the most of these opportunities and properly engage the students using these platforms, today’s schools must master Multi-Channel Marketing. Struggling with enrollment?
For K-12 school administrators and marketers, email marketing offers an efficient, cost-effective, and personalized approach to keeping parents informed, engaged, and connected with the school. In this blog, we’ll explore various effective school email marketing strategies designed to help you increase parent and community engagement.
Why does this matter for education marketing? Struggling with enrollment? Our Digital Marketing team can help you generate more leads! Instead, anchor your podcast in a focused objective, be it enhancing recruitment, increasing transparency, or offering value-added resources to your community. Contact HEM today!
Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.
A well-run open house can be one of the most powerful tools in your enrollment and engagement strategy. An open house in school is important because it helps build a sense of community, foster parent involvement, and drive enrollment. Struggling to stand out in a crowded market? So, how do you make it count? Get Started Now 1.
It focuses on factors like graduation rates, faculty resources, and student outcomes. The schools tuition varies by school of enrollment. If the University of Virginia (UVA) is on your radar, youve probably seen its rankings and wondered what they mean. Rankings can be a useful guide, but they dont tell the whole story.
The way students search for colleges is changing faster than ever, driven by technological advancements, shifting priorities and new expectations. With an abundance of information at their fingertips, students expect institutions to be easy to find and to deliver the kind of relevant, personalized content that speaks to their needs and aspirations.
Chatbots arent a novelty anymore, but essential to the enrollment game. Each step helps ensure that your AI agent not only enhances the user experience but also becomes an indispensable tool in your marketing efforts. Choose the right platform Weigh the following considerations when in the market for a chatbot that meets your needs.
If you want to get a clearer sense of all that the University of Washington is looking for, you can explore an extensive, by-the-numbers look at its offerings, from enrollment and tuition statistics to student life and financial aid information, on its Common Data Set. Plus, Seattle is a pretty rad place.)
UT also makes it difficult to change between colleges and schools after enrolling. Internal transfers are less likely to graduate on time, so theyre more willing to admit and hopefully enroll students who are more likely to complete the degrees within which they enroll. The Major short answer should be largely about you.
<p class="ai-optimize-223 ai-optimize-introduction">Looking for the best colleges for biochemistry in the US? Let’s explore top schools offering exceptional biochemistry programs, cutting-edge research opportunities, and a solid foundation for your future career in science. Get ready to find the perfect fit for your academic goals!</p>
Balis Mount Agung viewed at morning from twenty miles southwest During the Spring of 2025, I wrote scripts and recorded forty videos for release on my YouTube channel @UTAdmissionsGuy. Its the first time that Ive published professional-level content. I will also publish text versions of many of those videos throughout the year. Honestly, no.
He chose to resign rather than jeopardize those resources. University of California System Under Investigation The University of California system is now under federal investigation over concerns that its efforts to boost enrollment among underrepresented students may violate the Supreme Court’s 2023 ruling against race-based admissions.
Book Marketing Scholarship Sponsor : Smith Publicity, Inc. What makes them your go to resource?” Apply for these great scholarships today! And, if you missed the last Scholarship Saturday , check it out. There are scholarships there that are still open! And, lastly, check out my list of scholarships with May deadlines.
Over time, that leads you to explore financial markets more seriously. From there, you dig into ethical investing or how financial systems can impact economic development – a topic that fits well with Mendoza’s focus on business for good. That unique mix makes the program increasingly selective. But don’t let that intimidate you.
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns. Struggling with enrollment? Read on to find out how.
For Fall 2023: 11,433 applied, and they and admitted 1,625 for an enrollment class of 1,044. The McCombs School of Business admitted 1,454 students for an enrolling freshman class of 924. Enrolling McCombs students declare their major (like accounting, supply chain management, finance, etc.) The admissions rate was 14%.
Your website is the hub of your marketing strategy and one of your institution’s most important brand assets. For all of these reasons, quality web content should be a priority for any higher ed marketing team. And can it replace traditional marketingresources to offer a faster and cheaper solution? Let’s find out.
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.
For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?
Developing an enrollmentmarketing plan for your school may seem like a daunting task. This is why Andy Lynch, president of North Star Marketing, and Rick Newberry, president of Enrollment Catalyst (that’s me!), This is why I focus on developing your plan through my Enrollment Catalyst Program.
By now we’ve all accepted that the next 60 days will be one of excitement and nervousness in the world of financial aid and enrollment management as we await the changes to the FAFSA. Some of you are well prepared; others are trying to get prepared with limited staff and even more limited resources.
Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.
Engaging families is important because they are major enrollment influencers. We know that the college planning process is an intensive one for students and families, but how do they perceive the process? What are their needs, expectations, and challenges as they research potential schools?
What is the best way to ensure a healthy enrollment outlook? Planning: holistic strategic enrollment planning. Every president and campus leader knows that enrollment growth (or in some cases stabilization) is crucial to the financial viability of their university. That thing is true Strategic Enrollment Planning (SEP).
Research indicates that Hispanic students are more likely to attend underfunded schools with fewer resources, resulting in limited access to quality education. Hispanic families in the United States encounter various challenges stemming from a complex interplay of socioeconomic, cultural, and structural factors.
In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining student enrollment. will need to give way to holistically trained enrollment staff who can work across silos to achieve institutional goals.
I wrote on just this topic in RNL’s recently released RNL 2023 Graduate Student Recruitment Report. It is clear that digital lead generation continues to perform, and doing without it could significantly impact enrollment success. Does this show a potential erosion in interest from the market?
As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Struggling with enrollment? Our Inbound Marketing team can help you generate more leads! Contact HEM today! Contact HEM today!
Instead, I will talk about what our colleagues, experts, and professionals in the admissions, marketing, enrollment, and financial aid offices at hundreds of colleges told us just a few weeks ago at the RNL National Conference. The good news is that you already have all the resources and teams needed to shift this paradigm.
This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning. Perceptions vary based on student grade level One interesting observation is prospective families’ satisfaction increases the closer their student gets to high school graduation and college enrollment.
Reading Time: 10 minutes As the new academic year approaches, schools and educational institutions must gear up for their back-to-school marketing campaigns. Ensuring a strong marketing push can help schools attract, engage, and enroll students more efficiently. Struggling with enrollment? Struggling with enrollment?
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! These stories showcase the positive impact your school has on students, making your institution more relatable and appealing to those considering enrollment. Contact HEM today!
Reading Time: 10 minutes To boost enrollment numbers, schools need to reach out and connect with prospective students constantly. Depending on your digital marketing strategy and initiatives, this process can be effective, or it can be a drain on your time and resources. This is where long-form content comes into play.
Reading Time: 9 minutes Inbound marketing is a valuable strategy for schools looking to connect with prospects. Inbound marketing encompasses everything from blogging and social media to email marketing. Your school can use inbound marketing to boost student recruitment and attract new leads.
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies.
Reading Time: 10 minutes New technology and social media can make email marketing seem somewhat obsolete, but the reality is that email marketing is as strong as ever. By applying the right tips for email marketing and creating compelling email campaigns, schools can successfully guide prospects through the enrollment funnel.
Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.
Blogs Why two thirds of graduate enrollment leaders may leave their jobs Top takeaways about staffing from EAB’s latest survey with NAGAP When speaking with graduate enrollment leaders, stress is a frequent topic. I know from experience that being an enrollment manager is challenging, but now it's even harder than before.
Based on our 15 years of experience driving enrollment for educational institutions, we’ve provided actionable, effective strategies for using social media presence to increase traffic to their websites, and ultimately, boost your student recruitment. Struggling with enrollment? Contact HEM today! billion dollars.
Dos and don’ts for enrollment teams Based on our Office Hours with EAB podcast, Episode 135, Has Time Run Out on TikTok as a Marketing Tool? We discussed the topic recently on an episode of the Office Hours podcast. Blogs Is TikTok worth the risk? Recent bans on TikTok are widespread , concerning, and confusing.
In the context of educational marketing, SEO refers to optimizing a school, university, or educational institution’s online content so that it is more likely to appear in search engine results when potential students or parents search for relevant educational programs, courses, or information. What is SEO in education? Let’s dive in!
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