Remove resources topics marketing-and-enrollment
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7 Reasons Why Enrollment Marketing Plans Fail

Enrollment Catalyst

Developing an enrollment marketing plan for your school may seem like a daunting task. This is why Andy Lynch, president of North Star Marketing, and Rick Newberry, president of Enrollment Catalyst (that’s me!), This is why I focus on developing your plan through my Enrollment Catalyst Program.

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Digital Marketing at Every Stage of the Enrollment Funnel

Ruffaloni

They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.

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12 Strategies to Deploy While We Await the FAFSA and Subsequent ISIR Arrival

Ruffaloni

By now we’ve all accepted that the next 60 days will be one of excitement and nervousness in the world of financial aid and enrollment management as we await the changes to the FAFSA. Some of you are well prepared; others are trying to get prepared with limited staff and even more limited resources.

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Strategic Enrollment Planning: A Q&A for Enrollment Managers

Ruffaloni

For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?

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Equitable Engagement: Addressing Gaps in Access to Information With Students and Families

Ruffaloni

Engaging families is important because they are major enrollment influencers. We know that the college planning process is an intensive one for students and families, but how do they perceive the process? What are their needs, expectations, and challenges as they research potential schools?

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La Familia: Five Ways Institutions Can Support Hispanic Families  

Ruffaloni

Research indicates that Hispanic students are more likely to attend underfunded schools with fewer resources, resulting in limited access to quality education. Hispanic families in the United States encounter various challenges stemming from a complex interplay of socioeconomic, cultural, and structural factors.

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10 Factors that Affect Private School Enrollment Growth

Enrollment Catalyst

Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment.