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6 Key Ingredients for Effective Admissions Follow-Up

Enrollment Catalyst

In the competitive world of private school admissions, effective follow-up with prospective parents is not just a courtesy, but a crucial aspect of a successful enrollment strategy. Instead of continuing to nurture the positive leads, the admissions staff will wait to see whether or the parent will take the next step.

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Harnessing Word-of-Mouth in Private School Marketing

Enrollment Catalyst

With the ever-changing landscape of school marketing, word-of-mouth remains the primary way a parent discovers your school. The following strategies should be part of your word-of-mouth marketing plan: Ambassador “FAN” Program Implementing a parent ambassador program can be a game-changer.

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Implementing a February WOM Campaign for Your School

Enrollment Catalyst

“Why We Love Our School” Content Series: Develop a thematic series, featuring testimonials from students, parents, alumni, and faculty. Post to Share: Give your parents a graphic to share on their social media channel of choice. Use your creativity to show your appreciation to your parents and students.

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Transform Your School’s Campus Visit from Routine to Remarkable

Enrollment Catalyst

Too often admissions staff members giving tours focus on regurgitating information about the school rather than connecting with the parent to guide them through the process of determining whether or not the school is the right fit. Ask questions such as, “Why did you decide to visit our school?” and “Tell me about your children.”

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20 Timeless Enrollment Marketing Maxims for School Growth Success

Enrollment Catalyst

An annual research plan, including surveys and focus groups, will give you the feedback you need to understand your community, improve your school, measure your health, and change course. Storytelling should be the focus of your online marketing strategy through your website, social media channels, videos, and more.

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College Admission SOS

Georgia Tech Admissions Blog

I figured I’d give it five minutes and if I didn’t stumble on them, I’d stop and ask for help. Naturally) Admissions SOS Over the years, I have asked audiences from Atlanta to Argentina (actually now in all hemispheres) to give me the first word they think of when they hear: “College Admission.” What is the path forward?

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Students With Undocumented, Noncitizen Parents Unable to Complete FAFSA

BestColleges

The issue could potentially cause students with parents who are not U.S. students whose parents are either undocumented or not U.S. Specifically, the issue impacts all students with a parent who does not have a Social Security number. citizens to lose out on state or institutional financial aid. No workaround exists.