Ruffaloni

JANUARY 16, 2025

They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. Learn more about what research says about personalization Join me and presenters from our partners Halda for our webinar, The Importance of Personalization in College Planning: From Interest to Application.

Financial Aid 130

Financial Aid Placement Scholarships Higher Education 130

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.

Retention 70

Retention Higher Education Orientation Study Abroad 70

Ruffaloni

SEPTEMBER 28, 2023

In today’s rapidly evolving educational landscape, colleges and universities are facing both unprecedented challenges and exponential growth opportunities. As the world becomes increasingly interconnected, traditional models of higher education are being reimagined to meet the diverse needs of learners from all walks of life.

Retention 246

Retention Enrollment Academic Coaching Higher Education 246

HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Attended a webinar, downloaded a brochure, etc.) billion, with over 376 billion emails sent daily.

Enrollment 87

Enrollment Higher Education Education Education 87

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in higher education. Understanding Multi-Channel Marketing in Higher Education What is multi-channel marketing?

Enrollment 105

Enrollment Financial Aid Campus Tours Higher Education 105

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. It would be great if this were true. But we know that’s not the case.

Enrollment 258

Enrollment Financial Aid Higher Education Applications 258

Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. I encourage you to watch this on-demand webinar for additional information.

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Enrollment Higher Education Out-of-State Online Programs 130

Ruffaloni

AUGUST 28, 2024

At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year. These factors make the development of target personas for each online program critical.

Online Programs 147

Online Programs Transition Enrollment Higher Education 147

HEM (Higher Education Marketing)

MARCH 12, 2025

Source: Ivey Business School The Unique Marketing Benefits of Alumni Networks Now that higher education is increasingly competitive, the ability to showcase real-world success is crucial. Featuring alumni in live webinars or Q&A sessions allows prospective students to ask direct questions about career outcomes.

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Mentorship Mentorships Placement Higher Education 75

EAB

DECEMBER 1, 2023

Infographic Unlocking AI's Potential in Higher Education 12 Innovative Ideas to Help Leaders Identify AI Promises Across Campus AI-driven innovations present numerous opportunities for higher education institutions, including providing personalized student support, supercharging faculty and staff productivity, and optimizing operations.

Higher Education 52

Higher Education Education Education Applications 52

Ruffaloni

MARCH 31, 2023

Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). As a former higher education instructor, she is passionate about education and ready to apply her broad marketing knowledge within higher education.

Online Programs 130

Online Programs Enrollment Higher Education Out-of-State 130

Enrollify

JANUARY 12, 2024

In case you missed it, after joining forces with Element451 , we’re hosting a five-part webinar series on Actionable AI — offering a jargon-free gateway into the world of AI, while demystifying its role and impact in higher education.

Higher Education 52

Higher Education Education Education 52

HEM (Higher Education Marketing)

MAY 21, 2025

Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. Example : Randolph-Macon Academy (RMA) hosts live virtual campus tour webinars to reach prospective families who cannot visit in person.

Campus Tours 74

Campus Tours University University Orientation 74

BestColleges

AUGUST 26, 2024

AI usage is exploding throughout higher education, from curriculum design to admissions decisions. Discover the pros and cons of AI in higher education, and learn how advancements in AI will likely continue to change the educational landscape. March 2022. Arizona State University. Arizona State University.

Higher Education 52

Higher Education Education Education Government 52

Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. Launch You can also watch the webinar now to hear all the strategies for your marketing campaigns.

Higher Education 147

Higher Education Enrollment Field of Study Programs 147

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights. We are also here to help.

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Financial Aid Grants Transition Enrollment 130

The Enrollment Marketer

SEPTEMBER 27, 2023

Let’s take a closer look at the most important factors to consider when choosing a CRM for higher education and how you can find one that fits your needs. Why Use a CRM in Higher Education? When choosing a CRM for higher education, compatibility with other systems used within the institution is critical.

Higher Education 52

Higher Education Education Education Enrollment 52

The Enrollment Marketer

FEBRUARY 7, 2023

Naturally, anyone who has been in higher education for longer than five years (as a professional) knows that the battle against inertia is real.and I happen to fall into the category of humans who believe that not all of the positive change we have seen since early 2020 will stick (esp. in higher ed).

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Higher Education Education Education Bachelor's Degree 52

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

BestColleges

JANUARY 24, 2024

We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. This hangup is another issue the Department of Education (ED) must address, or else students of these parents won't be able to complete their FAFSA. aged 17 to 21 with at least one undocumented parent.

Financial Aid 124

Financial Aid Out-of-State Policies Grants 124

Estrela Consulting Blog

NOVEMBER 2, 2024

At the University of South Carolina (Columbia, SC) , current players, MLS greats and eMLS players (the League’s esports competition) are invited to pursue higher-education through customized degree programs that address the needs of professional athletes.

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Internship Higher Education Education Education 52

College Wise

APRIL 4, 2025

At Collegewise, our mission is to empower students with the tools and resources they need to access the transformative power of higher education.

Higher Education 52

Higher Education Education Education Admissions 52

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Create Interactive Videos and Webinars Over the past year, video content has become integral to any inbound marketing strategy. Educational institutions can create engaging and informative video content to tap into this trend. Source: North American Trades Schools 3.

Retention 110

Retention Campus Tours Tuition International Students 110

CampusESP

DECEMBER 18, 2024

Time to recap the top resources, advancements, and moments in higher education family engagement. Kick off 2025 right by joining us for Top Trends in Family Engagement for 2025 , our annual webinar digging deep into industry trends, family engagement research, and data straight from the 13 million parents using CampusESP.

Retention 52

Retention Financial Aid Orientation College Fairs 52

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

Online Programs 162

Online Programs Higher Education Enrollment Government 162

HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. The example below shows the impact a digital marketing strategy for higher education could have using the Discovery campaign type in Google.

Higher Education 98

Higher Education Enrollment Education Education 98

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.

Early Decision 105

Early Decision Campus Tours Enrollment Tuition 105

HEM (Higher Education Marketing)

MAY 17, 2023

Build a Sense of Community by Highlighting Alumni Success Stories Career prospects are key concerns for many students, especially those active on LinkedIn for higher education. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education 98

Higher Education Campus Tours Education Education 98

HEM (Higher Education Marketing)

JUNE 26, 2024

They’re very mindful of how they live and how they make their decisions,” Scott Cross pointed out in our recent webinar. From their purchasing decisions to work choices, Gen-Z tends to take a pragmatic approach to life, presenting a unique set of challenges for educational marketers.

Education 105

Education Education Higher Education International Students 105

HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

To access this information, they must submit their name and email, becoming a lead after doing so: Source: Juno College Host Webinars and Events to Appeal to New Leads Webinars can attract prospects interested in more interactive experiences and those who want to learn more about the field they’re considering studying.

Campus Tours 105

Campus Tours Education Education Enrollment 105

AdmissionSight

MARCH 26, 2023

The organization has expanded its resources to include webinars, conferences, and mentorship opportunities that help students develop leadership skills, ethical journalism practices, and a commitment to a free and responsible press. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

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Honor Society High School Mentorship Mentorships 98

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. In doing so, they contribute to creating a pathway for a diverse range of students to access and succeed in higher education.

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Applications Financial Aid Test Prep Enrollment 130

Ruffaloni

APRIL 21, 2024

and 3) What will come next for AI in higher education? You can also dive deeper by watching our webinar, Transforming Engagement Through Artificial Intelligence: Leveraging AI in Enrollment, Student Success, and Fundraising. 2) How does AI help institutions engage students expecting instantaneous/personalized responses?

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Enrollment Government Higher Education SAT 130

Niche

APRIL 22, 2025

degrees locally, helping students sidestep visa issues while still accessing American higher education. Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it. These campuses offer U.S. It’s about trust, not traffic.

International Students 52

International Students Campus Tours Retention Orientation 52

EAB

SEPTEMBER 20, 2023

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

Financial Aid 98

Financial Aid Scholarships Enrollment Higher Education 98

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Experiment with various content types including blogs, webinars, infographics, images, and of course, videos. Addressing Marketing Challenges During a poll conducted in our webinar, engaging prospective students and gathering marketing assets emerged as significant challenges.

Campus Tours 105

Campus Tours Enrollment Accommodations Education 105

EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more?

Higher Education 98

Higher Education Policies Out-of-State Government 98