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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

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Meeting Students Where They Are: An In-Depth Look at RNL’s Enable Service

Ruffaloni

In today’s rapidly evolving educational landscape, colleges and universities are facing both unprecedented challenges and exponential growth opportunities. As the world becomes increasingly interconnected, traditional models of higher education are being reimagined to meet the diverse needs of learners from all walks of life.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

This type of content, which can include quizzes, polls, interactive infographics, and videos, offers a more dynamic and engaging experience, often leading to higher user involvement and better retention of the information presented. Educational institutions can create engaging and informative video content to tap into this trend.

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Americans’ trust in higher ed has reached a new low. Here’s how to navigate the ongoing confidence crisis.

EAB

Gallup’s most recent poll revealed a concerning trend: only 36 percent of Americans have “a great deal” or “quite a lot” of confidence in higher education. What sets this year’s results apart is that, for the first time, a majority of survey respondents expressed a lack of confidence in educational institutions.

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4 Key Questions About the Advancement Landscape, Answered

EAB

In the last decade, the higher education and advancement landscape has evolved considerably, driven in part by changes during the pandemic. Effective stewardship and acknowledging donors’ impact fosters loyalty and is vital to donor retention and annual giving success. What Advancement Leaders can learn from enrollment.

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Key Insights for Boarding School Marketing and Admissions Professionals

Niche

During our most recent K-12 webinar , we took a deep dive into the latest data and trends shaping the boarding school segment. Compared to the rest of the group, boarding schools were more focused on increasing applications but also prioritized retention and increasing overall enrollment.

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Marketing Prep for a Successful Academic Year: Strategies that Work

HEM (Higher Education Marketing)

Adapting to Changing Student Behaviors and Expectations An effective student retention strategy requires understanding and responding to student preferences. This approach enables institutions to create more engaging marketing strategies, ultimately leading to higher enrollment.