HEM (Higher Education Marketing)

MARCH 12, 2025

Enriching Education: The Power of an Alumni Network When alumni feel connected to their school, they become brand ambassadors, willingly sharing their success stories and contributing to a culture of loyalty and pride. appeared first on Higher Education Marketing. Your graduates are your greatest success.

Mentorships

Niche

NOVEMBER 14, 2024

Ninety-two percent are prioritizing scholarships and grants to finance college, and data from our 2024 Niche S p ring Junior Survey showed that nearly half of students use scholarship availability to guide their enrollment decisions. Highlight scholarships and affordable program options to alleviate cost-related concerns.

Enrollment

HEM (Higher Education Marketing)

JUNE 11, 2025

Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. If a family asks about something specific, say, learning support or scholarship details, make sure someone follows up with a personalized message. Consider offering a virtual option.

Campus Tours

CampusESP

DECEMBER 18, 2024

Time to recap the top resources, advancements, and moments in higher education family engagement. Admissions Dashboard offers insight into prospective student checklists, scholarship information, and more. It's that time of year again. We call it: CampusESP Wrapped. Used by 85 institutions within 3 months of release!

Retention

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. Financial aid information The cost of education is a major concern for all prospective students.

Applications

EAB

SEPTEMBER 20, 2023

Appily combines EAB’s suite of student services into a one-stop destination where visitors can discover colleges, take virtual tours, find scholarships, explore majors, and match with schools. Learn More About Appily Register for our upcoming webinar to see a demo of Appily and learn how it can support your goals.

Financial Aid

AdmissionSight

MARCH 26, 2023

1950s-1960s: International Outreach and Scholarships As the organization expanded, so did its reach. During this period, Quill and Scroll also began offering scholarships to outstanding high school seniors who planned to pursue journalism or related fields in college, further supporting the development of young journalists.

Honor Society

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.

Early Decision

HEM (Higher Education Marketing)

MAY 17, 2023

That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. The post LinkedIn Content Marketing Strategy: Showcasing Your School’s Community appeared first on Higher Education Marketing.

Higher Education

Georgia Tech Admissions Blog

MARCH 6, 2023

She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education. Sometimes these will be overtly stated in webinars or presentations. scholarship/merit money) with test scores, it is clear increasing their SAT/ACT average is a goal.

Admissions

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Experiment with various content types including blogs, webinars, infographics, images, and of course, videos. Addressing Marketing Challenges During a poll conducted in our webinar, engaging prospective students and gathering marketing assets emerged as significant challenges.

Campus Tours

HEM (Higher Education Marketing)

JUNE 5, 2024

Additionally, innovative engagement methods such as interactive webinars and virtual reality tours offer immersive experiences to showcase the campus and its programs in a compelling and accessible way. Furthermore, building relationships through early and continuous engagement is essential. Explore the features above.

Enrollment

Admissions.Blog

SEPTEMBER 26, 2023

Students with significant financial need may receive need-based aid in the form of grants, scholarships, work-study programs, and subsidized loans. Grants and scholarships do not need to be repaid, making them a form of “gift aid.” It aims to make higher education accessible to those with limited means.

Financial Aid

HEM (Higher Education Marketing)

JUNE 19, 2024

Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.

Enrollment

HEM (Higher Education Marketing)

FEBRUARY 15, 2024

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education

Niche

SEPTEMBER 9, 2024

Download the whitepaper Register for the 9/17 webinar discussion In recent years, college admissions has shifted significantly, driven by changing student mindsets and behavioral trends. Enrollment management has firmly shifted to a buyer’s market. This was our ninth year conducting the Niche Enrollment Survey.

Enrollment

HEM (Higher Education Marketing)

APRIL 19, 2023

For instance, your school’s follow-up messaging can be focused on exploring relevant pages on your website, attending a virtual tour or webinar, booking a personal info session, or even starting an application, depending on the prospect’s position in the admissions funnel.

Admissions

StandOut College Prep

MARCH 31, 2023

There are many ways to demonstrate interest in a college, including attending information sessions and campus tours, meeting with admissions officers or current students, participating in online chats or webinars, and reaching out to faculty members in your intended major.

Campus Tours

HEM (Higher Education Marketing)

JUNE 19, 2024

Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.

Enrollment

EAB

JANUARY 30, 2023

Explore the possibility of hosting webinars or one-on-one Zoom meetings with key segments of your donor base. My parents couldn’t afford to pay for any of my college education, so I worked to pay for it on my own using a combination of scholarships, grants, and a work-study.

Scholarships

Niche

SEPTEMBER 5, 2024

Rising tuition costs (though as we know, this often differs from net price), fears of student debt and skepticism about ROI based on job prospects and starting salaries have led too many Americans to question the value of higher education.

Financial Aid

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategies—specifically those around yield. We’ve set some ground rules for establishing an enrollment marketing plan that we cover our webinar series.

Enrollment

Great College Advice

FEBRUARY 2, 2024

College Application Process The United States of America’s higher education sector is subject to constant change and surfing these changes requires an optimistic mindset. Pro tip: Be a part of webinars and virtual college fests to build some connections with professors and admission officers. Ready then? Let’s go!

International Students

EAB

AUGUST 8, 2023

We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.

Programs

Niche

JANUARY 19, 2024

Closures and layoffs will keep making headlines; institutions must take control of the narrative around the value of higher education and think differently about their strategies. Universities must take a more active and direct approach to creating a narrative around the value of education.

Enrollment

EAB

AUGUST 23, 2023

Review these 7 aspects of your basic needs strategy before the semester begins Community colleges play a vital role in higher education, offering affordable and accessible pathways to academic and professional success. Watch this webinar to learn more about CLC’s holistic needs project B.

Transition

EAB

JULY 17, 2023

This is especially important given the growing number of students choosing not go to college — which may influence students who are already on the fence about higher education. Provide Application Support: Go beyond core information about your application process and offer virtual or in-person application workshops and webinars.

Financial Aid

EAB

NOVEMBER 11, 2022

For higher education leaders, it matters in part as a tool for helping imagine potential responses to the Court’s ultimate decisions, whatever they might be. As Stanford law professor Richard Thompson Ford has suggested , “It’s enough to count the justices nominated by Republican presidents to predict the court’s decision.

Financial Aid

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategiesspecifically those around yield. Weve set some ground rules for establishing an enrollment marketing plan that we cover our webinar series.

Enrollment

BestColleges

APRIL 11, 2023

A new scholarship for former foster youth aims to increase the graduation rate of those with experience in the foster care system. It does so by expanding the state's Middle Class Scholarship program. Currently, the Middle Class Scholarship only applies to California residents pursuing a four-year degree.

Associate's Degree