HEM (Higher Education Marketing)

JUNE 18, 2025

Are they spending five minutes reading your nursing program page but bouncing quickly from your homepage? If a student explores your hospitality program at 11:00 p.m. For example, engineering-minded students get content on OSU’s tech programs, improving engagement and application conversion. Personalization builds a connection.

Enrollment 65

Enrollment Campus Tours Scholarships Placement 65

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. Source: AAPS 3.

Retention 71

Retention Higher Education Orientation Study Abroad 71

AdmissionSight

NOVEMBER 29, 2024

This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs. Colleges with Autism Programs What Are the Best Colleges for ADHD? In choosing the right college, you need to pay attention to the details of the resources they offer.

Accommodations 52

Accommodations Financial Aid Transfer Out-of-State 52

HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. In fact, email engagement has surged by a staggering 78% in recent years. Absolutely. Meet Sophie.

Enrollment 88

Enrollment Higher Education Education Education 88

HEM (Higher Education Marketing)

JULY 2, 2025

They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students. You may already have access to podcast-friendly tools through student programs. Tip for schools on a budget: Consider using your media or IT lab for recordings.

Education 65

Education Education Orientation Out-of-State 65

Estrela Consulting Blog

NOVEMBER 2, 2024

While forcing a student to network, make connections and hustle to get the top internship experience develops “real world” experience, wouldn’t it be nice if your college’s sport management program already had established partnerships? inspired us to dig into these strategic educational collaborations.

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Internship Higher Education Education Education 52

Niche

APRIL 22, 2025

degrees locally, helping students sidestep visa issues while still accessing American higher education. Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it. These campuses offer U.S. It’s about trust, not traffic.

International Students 52

International Students Campus Tours Retention Orientation 52

HEM (Higher Education Marketing)

MARCH 12, 2025

Your graduates are living proof of your programs effectiveness. For schools, this network fosters goodwill and credibility, proving that your programs produce graduates who thrive in competitive industries. An alumni network is one of the most valuable assets a school can cultivate.

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Mentorships Mentorship Placement Higher Education 76

HEM (Higher Education Marketing)

MAY 21, 2025

Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. Example : Randolph-Macon Academy (RMA) hosts live virtual campus tour webinars to reach prospective families who cannot visit in person.

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Campus Tours University University Orientation 75

HEM (Higher Education Marketing)

JUNE 11, 2025

Whether it’s a livestream, a digital campus tour, or a short webinar, giving families more than one way to experience your school expands your reach. Programs are great. Visitors could tour facilities and meet professors and current students to ask questions about programs and campus life, rather than only hearing formal presentations.

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Campus Tours Out-of-State Enrollment Higher Education 65

Niche

NOVEMBER 14, 2024

For you, this means greater competition to become students’ educational option of choice. Highlight scholarships and affordable program options to alleviate cost-related concerns. Communicate total value clearly and proudly Today’s students and would-be graduates are consumers, which also applies to their education.

Enrollment 52

Enrollment Financial Aid Loans Scholarships 52

Ruffaloni

JANUARY 20, 2025

million fewer undergraduates and 288k fewer graduate students are choosing classroom-only programs. Institutions seeking to grow enrollment must develop processes to quickly determine the best online programs to offer and get them to market within 12 months. Perhaps more important, 3.2 over the last 15 years.

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Online Programs Programs Enrollment Higher Education 130

Discovery College Consulting

MARCH 10, 2025

But for families with children in college or who will soon be going to college, changes that affect higher education may be of particular concern. Even before he took office, there was considerable chatter around the notion that he would try to dismantle the Department of Education (DOE).

Higher Education 52

Higher Education Education Education Financial Aid 52

The Thoughtful College Search

JULY 14, 2025

The association had to pivot over the past five years, with the pandemic resulting in a significant reduction to its most significant revenue stream, the cash cow that was the National College Fair program. That has impacted NACAC’s ability to develop new programming initiatives. I’m sorry, I don’t buy that.

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Government College Fairs Out-of-State In-State 40

HEM (Higher Education Marketing)

APRIL 30, 2025

This is why an active social media presence is a key part of today’s educational marketing campaigns. At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.

Education 65

Education Education Campus Tours Higher Education 65

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.

Higher Education 105

Higher Education Education Education Campus Tours 105

Ruffaloni

SEPTEMBER 28, 2023

Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. Through a search (and some magic algorithmics) she has found the perfect niche program at ABC University and requests more information. So, how do we meet these students, like Sally, where they are? Meet RNL Enable.

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Retention Enrollment Academic Coaching Higher Education 246

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. Do you have a Yellow Ribbon Program?). But we know that’s not the case. What does financial aid look like?

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Enrollment Financial Aid Higher Education Applications 258

Ruffaloni

AUGUST 28, 2024

We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one. At the graduate level alone, higher education researcher Robert Kelchen reports that over the last decade an average of 320 new online programs were being launched each year.

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Online Programs Transition Enrollment Higher Education 147

Ruffaloni

MARCH 31, 2023

Watch the webinar RNL’s webinar “ The Moving Target: Successful Strategies in Marketing to Online Students ” generated some of the best questions in recent memory ( you can watch it now ). As a former higher education instructor, she is passionate about education and ready to apply her broad marketing knowledge within higher education.

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Online Programs Higher Education Enrollment Out-of-State 130

Ruffaloni

JULY 11, 2024

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Should you choose to work on SEO, you can circumvent that and see significant gains.

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Enrollment Higher Education Out-of-State Online Programs 130

Ruffaloni

NOVEMBER 16, 2023

How do you ensure the success of new program launches? In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. It’s a continuous feedback process.”

Higher Education 147

Higher Education Enrollment Field of Study Programs 147

Ruffaloni

MARCH 31, 2023

Over the course of the year we offered a series of webinars, workbooks, and guides seeking to provide institutions with the building blocks necessary take ownership of their online future. Every bit of data we can lay our hands on indicates that online education remains the part of the higher education market with the most untapped potential.

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Online Programs Higher Education Enrollment Government 162

Ruffaloni

JANUARY 18, 2024

While we know that higher education has been focused on the impact of the demographic cliff for years, opportunities exist for colleges and universities that understand changing demography and can apply that understand to support data-informed planning processes and seek innovative approaches to serving new markets.

Out-of-State 130

Out-of-State Enrollment Higher Education In-State 130

BestColleges

JANUARY 24, 2024

We are all — especially the students and families — waiting for the Department [of Education] to resolve this issue. This hangup is another issue the Department of Education (ED) must address, or else students of these parents won't be able to complete their FAFSA. aged 17 to 21 with at least one undocumented parent.

Financial Aid 124

Financial Aid Out-of-State Policies Grants 124

HEM (Higher Education Marketing)

FEBRUARY 7, 2024

Infographics Whether you create still or interactive infographics , these cool can vividly showcase your school’s programs, highlight notable achievements, or tell inspiring stories of alumni success. Create Interactive Videos and Webinars Over the past year, video content has become integral to any inbound marketing strategy.

Retention 110

Retention Campus Tours Tuition International Students 110

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Prospective students tend to research various programs over an extended period, comparing schools based on ranking, tuition fees, and specializations.

Early Decision 105

Early Decision Campus Tours Enrollment Financial Aid 105

HEM (Higher Education Marketing)

APRIL 5, 2023

Understanding Common Channels in Higher Education Marketing Marketing channels can be viewed as media that allow schools to market their programs and student experience to prospects. The example below shows the impact a digital marketing strategy for higher education could have using the Discovery campaign type in Google.

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HEM (Higher Education Marketing)

SEPTEMBER 20, 2023

A quality lead shows interest in your school and its program offerings, indicating a high likelihood that they will convert and become students at your school. In a general case, your target prospect will likely turn to the internet to discover information about your school or topics related to your program offerings.

Campus Tours 105

Campus Tours Enrollment Higher Education Education 105

HEM (Higher Education Marketing)

MAY 17, 2023

That said, schools can also use their LinkedIn page to highlight new campaigns, new scholarship opportunities, or new programs in their LinkedIn content marketing strategy. Example : The McGill University School of Continuing Studies uses LinkedIn to share news on its upcoming program.

Higher Education 98

Higher Education Campus Tours Education Education 98

HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Flexible Learning Options In today’s dynamic educational landscape, students increasingly value flexible learning options, a trend schools should emphasize in their back-to-school campaigns. Modern learners seek educational experiences that accommodate their diverse lifestyles, commitments, and learning preferences.

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Campus Tours Accommodations Enrollment Education 105

AdmissionSight

MARCH 26, 2023

The organization has expanded its resources to include webinars, conferences, and mentorship opportunities that help students develop leadership skills, ethical journalism practices, and a commitment to a free and responsible press. Additionally, Quill and Scroll has taken on a more active role in advocating journalism education in schools.

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Honor Society High School Mentorships Mentorship 98

HEM (Higher Education Marketing)

JUNE 5, 2024

They appeal to their specific motivations and concerns such as college admissions, academic programs, and programs for student success. Online webinars (pictured above) are regularly hosted by experts in the pharmaceutical sector on topics that are relevant to burgeoning professionals in the field.

Enrollment 105

Enrollment Admissions Transition Campus Tours 105

HEM (Higher Education Marketing)

JANUARY 25, 2023

Some school marketers may think that top-of-the-funnel (TOFU) prospects are researching programs, but that’s not usually the case. Here, your goal is to delve deeper into relevant subjects for first-time readers instead of focusing on your programs and their benefits. That means they have questions like: What are my career options?

Study Abroad 98

Study Abroad Enrollment Education Education 98

HEM (Higher Education Marketing)

OCTOBER 25, 2023

Lead generation landing pages allow schools to share important information about their programs, faculty, facilities, events, and policies in a structured and organized manner. Schools can use these pages to facilitate online registration and enrollment and promote events such as open houses, information sessions, webinars, etc.

Orientation 109

Orientation Enrollment Higher Education Policies 109

HEM (Higher Education Marketing)

FEBRUARY 22, 2023

Prospects may be curious about a potential career or even program subject, looking to learn more about the topic and their career prospects within that field. Topic clusters allow you to build a comprehensive content repertoire around high-gain keywords relevant to your school and its programs.

Enrollment 98

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EAB

JANUARY 30, 2023

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more?

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Higher Education Policies Out-of-State Government 98