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How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in highereducation. However, like many small colleges around the country, it struggled in an increasingly difficult highereducation environment.
Source: HEM Are you seeking strategies for a future-orientededucation marketing plan ? Leveraging AI for Personalization and Automation Artificial intelligence (AI) is revolutionizing education marketing by enabling personalized and efficient communication. Reach out to learn about our specialized digital marketing services!
Reading Time: 11 minutes Student retention remains one of the biggest challenges in highereducation, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in highereducation has evolved into something far more holistic than it once was.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
Community college isn’t just an affordable way to ease into highereducation before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. This means you can still pursue highereducation even if your high school grades or test scores aren’t the strongest.
They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students. They collaborated with the orientation staff (Destination Kent State) to ensure content was relevant and even gathered feedback from that partnership to improve the show.
On its Instagram page dedicated to its Office of Diversity and Inclusion, Syracuse University provides updates on how it fosters acceptance and respect in meaningful, action-oriented ways. Adapt Your SEO Strategy for the Future of Search Search engine optimization (SEO) is evolving, and your strategy needs to keep pace.
Reading Time: 11 minutes Highereducation enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. All subsequent requirements – from submitting final transcripts to signing up for orientation – are tracked through the same portal, so nothing falls through the cracks.
This inheritance and his dedication to highereducation led him to make a substantial donation to the newly established college in Cambridge, Massachusetts. John Harvard’s books helped the college develop an academic culture, and his donation showed the importance of supporting highereducation. When was Harvard founded?
Schools use Snapchat Stories to share authentic glimpses of student life, from MBA orientation week to team-building exercises. And for schools unsure of how to begin, partnering with HigherEducation Marketing can accelerate results, providing campaign support, creative strategy, and platform-specific training.
In todays digital-first world, highereducation institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students.
Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for highereducation marketers today. Scavenger Hunt Campaign Blend physical and digital by hiding QR codes or clues across campus during orientation or homecoming.
Automation can help accelerate communication, especially when it’s oriented toward facilitating human connections. Compress the timeline, prioritize action-oriented messaging, and provide direct links to counselors, financial aid resources, and enrollment steps.
degrees locally, helping students sidestep visa issues while still accessing American highereducation. For example, t he University of British Columbia offers pre-arrival orientation, visa support, and “transition coaches” to help international students ease in. These campuses offer U.S.
Yet, email marketing for universities and other highereducational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in highereducation marketing, and for good reason. In fact, email engagement has surged by a staggering 78% in recent years. This is where you close the loop.
Students tend to want to focus on something classroom oriented for this short answer, which can work, but it can also feel a little performative to talk about getting better at studying or taking neater notes. What are your plans during and after your highereducation experience? <- thats 49 words by the way.
Applicants must be goal-oriented, HIV positive, and/or focusing on the treatment and/or eradication of HIV. or higher and have applied to an institute of highereducation, whether university, college, vocational school, etc. James & Colin Lee Wozumi Family Scholarship This award is available for U.S. Learn more here.
Everyone has different priorities when considering their highereducation options and building their college or university list. How to Write the Notre Dame Supplemental Essay #1 Prompt: Everyone has different priorities when considering their highereducation options and building their college or university list.
This proves that more students are seeing community colleges as a smart and flexible path in highereducation.</p> They include general education courses and electives that match the first two years of a university.</p> increase reported by spring 2024. </p> <h3>So what’s the difference today?</h3>
Time to recap the top resources, advancements, and moments in highereducation family engagement. Recurring Emails automate nudges to deposit, submit the FAFSA, register for orientation, and more. It's that time of year again. We call it: CampusESP Wrapped. Over 17,000 emails delivered!
Times HigherEducation (THE) Rankings If you’re looking at colleges with a strong global footprint, the Times HigherEducation (THE) World University Rankings are a useful benchmark. Tufts is a strong choice if you’re seeking a rigorous academic environment with a research focus and close faculty support.
First, lets see how much it costs to attend Dartmouth : Expense Cost Tuition $66,123 Fees $2,145 Housing $12,018 Food $7,981 Books & Supplies $1,005 Miscellaneous Expenses $2,040 Total Estimated Cost $91,312 First-year students also have an additional orientation fee of $499. Takeaways Dartmouth ranks #15 among national universities.
Make Mobile a Priority, Not an Afterthought More than 60% of student interactions with highereducation websites now happen on mobile. HEM: Your Partner in Enrollment Success At HigherEducation Marketing, weve spent over a decade helping colleges and universities level up their recruitment.
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on highereducation. Hare are some key themes that we collected.
Reading Time: 10 minutes In the dynamic landscape of highereducation, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Ambassadors are actively involved in the orientation process, event planning, leadership, and student support.
College pre-orientation programs help incoming first-year students adjust to campus life. Pre-orientation programs are voluntary and occur the summer before a student's first fall semester. Types of pre-orientation programs include those that help students with mental health challenges.
Blogs Faculty orientations and continuing a culture of mentoring January 31, 2023 Kristen McCauliff Associate Provost for Faculty Affairs and Professional Development, Ball State University The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.
In addition to providing a personalized, visually oriented explanation of how to fund one’s education, the financial aid videos provided the opportunity for families to pause and rewind the more confusing aspects of the presentation. The results confirm that personalizing video works in highereducation.
This is the fourth installment in "Fostering College Success," a BestColleges News special report exploring the unique challenges students with experience in foster care face while pursuing highereducation. Those with experience in foster care told BestColleges that highereducation illuminates this privilege starkly.
Reach out to HigherEducation Marketing to get started. One effective strategy is to create countdowns and announcements leading up to significant school events such as orientations, sports games, open houses, and other key activities. Are you ready to reinvent your school’s marketing strategy?
The total price tag is $7,200, according to a video from BYU-Pathway Worldwide, the online highereducation institution that will provide the degree with the schools. The degree program features three career-oriented certificate programs in addition to general education.
They join 578 applicants admitted via the early decision round in December and an additional 47 students who matched with Dartmouth in November via QuestBridge , a national access program that introduces high-achieving students from low-income backgrounds to many of the leading institutions of highereducation. “As
Notice how the visuals of the design page are more object-oriented, and the photo used on the counselling page speaks about human connection and interaction. We recommend you make your CTA button visually appealing and use action-oriented language to ensure it stands out from the rest of the page.
The change in the admissions landscape at Brown is a reflection of the changing landscape of highereducation in general. As the cost of college continues to rise, more and more students are applying to highly selective schools in the hopes of securing a good education and a bright future.
The change in the admissions landscape at Brown is a reflection of the changing landscape of highereducation in general. As the cost of college continues to rise, more and more students are applying to highly selective schools in the hopes of securing a good education and a bright future.
The purpose, uses, and outcomes of a liberal arts education are under scrutiny, given the high monetary costs of highereducation, the competitive job market, and overall economic conditions. Understanding why and how a liberal arts education benefits and works should lay to rest those concerns and questions.
Goldstein will expand educational opportunities for students, strengthen industry connections to develop career-oriented programs, and attract adult learners to the technical college to support the college’s mission of delivering transformative technical and trade education across the region.
Except that it's not entirely shocking given what's happening across highereducation. This is a time of great change in highereducation," Gee said , "and we are leading that change rather than being its victim." West Virginia's situation is hardly unique. ’ "It's a balancing act.
Source : Edinburgh Business School Create Engaging Ads : Draft out ad copies that resonate with student search intent, using action-oriented keywords such as “apply now” or “request info.” ” Action-Oriented Keywords. Here are the biggest trends that have helped shape it in recent years.
Like BU, NYU draws more and more applications every year as students continue to show preference for large, diverse, research-oriented universities in major cities. New York University: This year, NYU reported an admission rate of 12.2%, down from 15% two years ago.
Americans use the terms college and university interchangeably, but these two types of higher-education institutions are quite different. Families who understand how colleges and universities differ are more likely to throw a wider net when looking at higher-ed options. Three main types of higher-education institutions.
We also recommend using social media affordances like Facebook’s action buttons to encourage prospective students to contact you or book an orientation session, as seen in the example below. The post Social Media Trends 2024: What Schools Need to Know appeared first on HigherEducation Marketing.
People looking to return to highereducation in their 50s and beyond can apply to live in Lasell Village. A Senior Community Eager to Learn Adult learning has been a high priority among highereducation policy circles in recent years. Lasell Village takes this idea but applies it to older adults.
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