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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. Why is that?

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The enrollment cliff crisis: How to pivot, not panic

Niche

From merit and need-based to transfer and retention scholarships, review your current scholarship offerings. Be transparent on expected costs, sticker vs. net price and all the scholarship, state and federal grants plus loan resources available.

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Cornell University Diversity Statistics

AdmissionSight

Cornells retention rate of 97% of students returning after their first year is another sign that they feel supported and want to stay. If youre one of the 60% of undergraduates receiving financial aid, your package could include an average grant of $59,302. If affordability has been a concern, Cornell is here to help.

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AP Practice Exams: What You Didn’t Know

Peterson's Blog

Achieving these exam scores will either grant you college credit hours or allow you to take upper-level courses without the needed prerequisites. Engaging videos with interactive lessons scratch beneath the surface on more advanced topics to improve participation and enforce longer retention. How does this work?

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How to Commit to a College: Insights and Advice

AdmissionSight

Take a close look at how much of your aid comes from grants and scholarships (which don’t need to be paid back) versus what you’ll need to pay out of pocket or cover with loans. Look at key stats: freshman retention rates, graduation rates, class availability, and whether you’ll have access to academic support, like advisors and tutoring.

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When the Math Isn’t Mathing: How College Affordability Impacts Student Choices and Your Enrollment

Niche

Ninety-two percent are prioritizing scholarships and grants to finance college, and data from our 2024 Niche S p ring Junior Survey showed that nearly half of students use scholarship availability to guide their enrollment decisions.

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Dartmouth vs UChicago: Which Top School Is Better?

AdmissionSight

These rankings are based on factors like graduation and retention rates, faculty resources, and student selectivity. Aid packages include grants and work opportunities, but do not require loans, so that you can focus on your academics without the stress of debt.</span></p>