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Online Learners: Generational Influences on Expectations and Satisfaction

Ruffaloni

What this says to online programs is you may need to more intentionally build the case for the investment of time and resources when you are recruiting and looking to retain Gen Z students (the primary traditional age student cohort) than you may need to be when recruiting (and seeking to retain) either Millennials or Gen X online students.

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Scaling Online Programs: Strategic Decisions for Growth

Ruffaloni

Andrea Carroll-Glover From Capella, to Rasmussen, to Saint Mary’s University of Minnesota, Andrea Carroll-Glover has led online programs for big institutions, small institutions, and helped at every other size and shape since she began working in higher education 15 years ago.

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The enrollment cliff crisis: How to pivot, not panic

Niche

When asked to predict the challenges they might face in applying to college, 61% said applying for financial aid, and 54% said paying application fees. The institutions implementing innovative financial aid models and affordability initiatives will be the ones that attract more eyes off the bat.

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Phil Hill Talks About the Impact of New IPEDS Data on Institutions and EdTech

Ruffaloni

Financial aid is an even bigger than accreditation. Phil Hill: I deal with that a lot, particularly in my work focused on the online program manager (OPM) space, because that’s such a big question at the core of that market. Read the 2022 Online Program Marketing Practices Report. Can you scale?”

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Cross-Training Enrollment Staff Today to Avoid the Employment Cliff Tomorrow

Ruffaloni

An online program recruiter is assigned follow up with a prospect that ends up having mistakenly selected the wrong option and is actually interested in classroom study. If that person’s goals are for online program recruitment, she may seek to convert the prospect to an online program.

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When the Math Isn’t Mathing: How College Affordability Impacts Student Choices and Your Enrollment

Niche

When asked to predict challenges they might face in applying to college, 61% said applying for financial aid, and 54% said paying application fees. Ensure you have an accurate net price calculator on your site so students can estimate costs after financial aid.

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Recruitment Implications of Graduate and Online Student Satisfaction

Ruffaloni

Graduate students also have an eye to the future with their potential employment opportunities after earning a degree, and while financial aid and scholarships are fourth in importance, 75 percent of students still say they are an important consideration.

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