HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Attended a webinar, downloaded a brochure, etc.) billion, with over 376 billion emails sent daily.

Enrollment

Niche

NOVEMBER 14, 2024

When asked to predict challenges they might face in applying to college, 61% said applying for financial aid, and 54% said paying application fees. Ensure you have an accurate net price calculator on your site so students can estimate costs after financial aid.

Enrollment

CampusESP

DECEMBER 18, 2024

Time to recap the top resources, advancements, and moments in higher education family engagement. Pace University Robina Schepp and the Pace team helped us develop an Admissions Dashboard to show families admitted student checklists and financial aid information. It's that time of year again. They saw a 4.8x

Retention

Discovery College Consulting

MARCH 10, 2025

But for families with children in college or who will soon be going to college, changes that affect higher education may be of particular concern. Even before he took office, there was considerable chatter around the notion that he would try to dismantle the Department of Education (DOE).

Higher Education

HEM (Higher Education Marketing)

APRIL 30, 2025

This is why an active social media presence is a key part of today’s educational marketing campaigns. At Higher Education Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools.

Education

Ruffaloni

SEPTEMBER 14, 2023

This blog was co-authored with Derek Flynn and Adam Connolly We have had many disruptors in higher education over the last several years, and this year, we have a new one that will have a major impact on financial aid awarding: the Student Aid Index. Watch our webinar for more strategies and insights.

Financial Aid

Admissions.Blog

SEPTEMBER 26, 2023

Let’s dive into some definitions and discuss fundamental financial aid terminology while introducing what’s new this aid cycle so you can successfully navigate the process of funding an undergraduate education as we approach 2024. It aims to make higher education accessible to those with limited means.

Financial Aid

Ruffaloni

MARCH 30, 2023

Imagine how easy our lives in higher education enrollment would be if students submitted an RFI form, submitted an application, and then enrolled on the timeline that works best for us. What does financial aid look like? It would be great if this were true. But we know that’s not the case.

Enrollment

BestColleges

JANUARY 24, 2024

citizens to lose out on state or institutional financial aid. The rollout of the 2024-25 Free Application for Federal Student Aid (FAFSA) has been rocky, but perhaps more so for U.S. An FSA representative addressed the issue during a Thursday Q&A with financial aid administrators.

Financial Aid

Ruffaloni

FEBRUARY 8, 2024

This may include webinars, workshops, and informational materials that provide insights into the application process, essay writing tips, and guidance on standardized tests. Financial aid information The cost of education is a major concern for all prospective students.

Applications

EAB

SEPTEMBER 20, 2023

Appily represents a major milestone in EAB’s commitment to improving access to higher education by making it simpler for students to find, explore, and engage with the right institutions for them,” said EAB President of Marketing and Enrollment Solutions, Chris Marett. Learn more at eab.com.

Financial Aid

HEM (Higher Education Marketing)

OCTOBER 9, 2024

Reading Time: 10 minutes Remarketing has become an essential component of digital marketing strategies across industries, and the higher education sector is no exception. Graduate schools can use lead magnets like eBooks, webinars, or career guides tailored to the MBA journey.

Early Decision

Georgia Tech Admissions Blog

MARCH 6, 2023

She looks at the undergraduate enrollment and sees that in recent years the population has been becoming increasingly female- a general trend in higher education. Sometimes these will be overtly stated in webinars or presentations. If a school is using a sliding scale that correlates amount of financial aid dollars (i.e.

Admissions

HEM (Higher Education Marketing)

JUNE 19, 2024

Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.

Enrollment

HEM (Higher Education Marketing)

JUNE 5, 2024

Additionally, innovative engagement methods such as interactive webinars and virtual reality tours offer immersive experiences to showcase the campus and its programs in a compelling and accessible way. Financial guidance plays a critical role in this stage. Explore the features above.

Enrollment

HEM (Higher Education Marketing)

SEPTEMBER 25, 2024

Infographics help to clearly spell out application processes, program benefits, or financial aid options. Example: Randolph-Macon College provides an interactive-style “net price estimator” that students can use to estimate how much they can expect in financial aid.

Education

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

MARCH 14, 2024

SACAC has been a resource to fill the void in my education regarding college admission and career opportunities. The information and resources provided as a result of attending conferences, webinars, etc., are invaluable. While all of the above-mentioned aspects of SACAC are important, the people of SACAC have impacted me the most.

Public School

Niche

FEBRUARY 29, 2024

During our most recent K-12 webinar , we took a deep dive into the latest data and trends shaping the boarding school segment. In the same vein, recent Niche research points to increasing price sensitivity in both K-12 and higher education. What, on average, is the annual household income of a family that received financial aid?

Financial Aid

Niche

JANUARY 25, 2023

Some of the big topics were AI, the Supreme Court decision coming on race in admissions, direct admissions, financial aid and discounting, and how the economy might affect enrollments. Unfortunately, we had a technical issue that ended the webinar early.

Financial Aid

HEM (Higher Education Marketing)

APRIL 19, 2023

For instance, your school’s follow-up messaging can be focused on exploring relevant pages on your website, attending a virtual tour or webinar, booking a personal info session, or even starting an application, depending on the prospect’s position in the admissions funnel.

Admissions

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategies—specifically those around yield. Develop and share guides: Create straightforward, easy-to-understand financial aid guides for families. You’re the experts!

Enrollment

HEM (Higher Education Marketing)

JUNE 19, 2024

Strategy 2: Offer Competitive Financial Aid and Scholarships One of the most effective strategies to increase student enrollment is providing financial aid and scholarships, which significantly influence a student’s decision to enroll in a particular institution.

Enrollment

EAB

JULY 21, 2023

Our research shows that difficulty accessing the college—whether it’s reaching enrollment staff, the financial aid office, or academic advising—can be disruptive to the student experience. Essentially, by spending less time on clerical tasks, students can spend more time on their studies.

Community College

Great College Advice

FEBRUARY 2, 2024

College Application Process The United States of America’s higher education sector is subject to constant change and surfing these changes requires an optimistic mindset. Pro tip: Be a part of webinars and virtual college fests to build some connections with professors and admission officers. Ready then? Let’s go!

International Students

BestColleges

AUGUST 16, 2024

The network hosted webinars and other virtual events in addition to those in-person visits, Betley said. Not only do those new schools represent a wide swath of the higher education landscape and open doors to a host of options for students — but they also bring more geographic diversity to the network.

Financial Aid

Niche

SEPTEMBER 5, 2024

Rising tuition costs (though as we know, this often differs from net price), fears of student debt and skepticism about ROI based on job prospects and starting salaries have led too many Americans to question the value of higher education. You might have lost the student’s interest by then.

Financial Aid

EAB

OCTOBER 27, 2023

Second, confidence in the value of higher education continues its decade-long slide. Financial This grouping refers to how students pay for college and its associated cost. Financial aid: Continuing to innovate with small emergency and completion grants to help students through temporary financial distress.

Retention

EAB

JULY 17, 2023

Factors Contributing to Move-In Melt Based on our last year’s data, we saw move-in melt primarily happening in two student groups: international students and students without financial aid packages where the enrollment team believes they may be eligible for need-based aid. So, what’s going on with these student populations?

Financial Aid

The Enrollment Marketer

MARCH 11, 2024

In higher education enrollment, unexpected challenges like the recent FAFSA issues have forced many of us to rethink our marketing strategiesspecifically those around yield. Develop and share guides: Create straightforward, easy-to-understand financial aid guides for families. Youre the experts!

Enrollment

BestColleges

MAY 31, 2023

Then we compared that amount against school costs and financial aid opportunities. A higher return for your investment results in a higher score for this school. Then we compared that amount against school costs and financial aid opportunities.

Programs

EAB

OCTOBER 27, 2023

Second, confidence in the value of higher education continues its decade-long slide. Financial This grouping refers to how students pay for college and its associated cost. Financial aid: Continuing to innovate with small emergency and completion grants to help students through temporary financial distress.

Retention

EAB

NOVEMBER 11, 2022

For higher education leaders, it matters in part as a tool for helping imagine potential responses to the Court’s ultimate decisions, whatever they might be. As Stanford law professor Richard Thompson Ford has suggested , “It’s enough to count the justices nominated by Republican presidents to predict the court’s decision.

Financial Aid

BestColleges

AUGUST 24, 2023

Then we compared that amount against school costs and financial aid opportunities. A higher return for your investment results in a higher score for this school. Then we compared that amount against school costs and financial aid opportunities. Why Attend an HBCU for Healthcare Administration?

Programs

HEM (Higher Education Marketing)

SEPTEMBER 14, 2022

Then, you can begin to feed information on the other key details, such as financial aid and application deadlines. . These could include open houses, webinars, high school graduations, or application deadlines. Subject Lines: Catch the Attention of Prospects.

Higher Education

EAB

AUGUST 8, 2023

We've repurposed audio from a recent EAB webinar focused on how the University of Michigan Ross School of Business uses an all expenses paid fly-in weekend to get more out-of-state students from underserved-student populations and their parents interested in the program and the school. Speaker 1: Hello. And welcome to Office Hours with EAB.

Programs

BestColleges

APRIL 11, 2023

Amy Dworsky, a researcher at Chapin Hall at the University of Chicago, said during a webinar hosted by the National Research Collaborative for Foster Alumni and Higher Education that in a sample size of nearly 5,500 SEFC in Illinois, 86% of those who went to college initially enrolled in community college.

Associate's Degree

THE SOUTHERN SCOPE – COLLEGE ADMISSIONS BLOG

JUNE 13, 2023

Within Government Relations, I had the privilege to work alongside educators from primary to higher education who have refused to allow legislative changes without advocacy on behalf of the needs of our students and faculty.

Government