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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. Understanding the factors contributing to student retention in higher education is the first step toward building effective marketing strategies that help students persist through their academic journey. Why is that?

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The enrollment cliff crisis: How to pivot, not panic

Niche

When asked to predict the challenges they might face in applying to college, 61% said applying for financial aid, and 54% said paying application fees. From merit and need-based to transfer and retention scholarships, review your current scholarship offerings.

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Cornell University Diversity Statistics

AdmissionSight

If youre wondering what life is like on campus, lets look at the numbers, everything from gender balance to financial aid, and what they mean for you as a student. Cornells retention rate of 97% of students returning after their first year is another sign that they feel supported and want to stay.

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How to Commit to a College: Insights and Advice

AdmissionSight

For some students, scholarships or financial aid may cover this deposit, but in most cases, it’s out-of-pocket and non-refundable, officially marking your spot in the incoming class. If the deposit is a financial challenge, reach out to the admissions office. For others, you might need to track down a form on their website.

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When the Math Isn’t Mathing: How College Affordability Impacts Student Choices and Your Enrollment

Niche

When asked to predict challenges they might face in applying to college, 61% said applying for financial aid, and 54% said paying application fees. Ensure you have an accurate net price calculator on your site so students can estimate costs after financial aid.

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Dartmouth vs UChicago: Which Top School Is Better?

AdmissionSight

.</span></p> <p><span style="font-weight: 400;">This blog walks you through everything you need to know—from acceptance rates and academic differences to student life, rankings, cost of attendance, and financial aid—so you can figure out which school actually feels right for you.</span></p>

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Institutional Research: Get to Know Them (and Let Them Get to Know You)!

Ruffaloni

Financial aid data. Financial aid data can also reveal many things about new incoming students and continuing populations. Also, for private grants and awards, understanding utilization rates to see which funds go underused (and why) are important for enrollment leaders to consider when adjusting strategy.