Remove Enrollment Remove Higher Education Remove Undergraduate Students
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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. We can talk about how we can optimize your pages in search.

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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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Balancing Technology and Connection in College Recruitment

Ruffaloni

At RNL, we’re constantly looking at the trends shaping higher education, and AI is definitely a big one. To truly connect with students, you need to understand how they’re using (or not using) these tools, and meet them where they are. Show prospective students what makes your institution unique.

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Navigating Turbulent Waters: Leading Your Institution in Times of Disruption and Uncertainty

Ruffaloni

As my colleagues and I work with university leaders on key areas such as strategic enrollment planning to and working with university boards , we help leaders assess and address five key challenges that impact institutional sustainability.

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Driving Enrollment With Personalized Videos

Ruffaloni

How do you deliver great video content that’s personalized to students without taking up valuable bandwidth of marketing and recruitment teams that are already stretched? Each will feel that their videos are tailored to their interests, increasing their engagement and making them more likely to keep progressing toward enrollment.

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How Much Have We Been Undercounting Online Students?

Ruffaloni

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. million students.)

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Leveraging SEO in Your Enrollment Growth Strategy

Ruffaloni

Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Let’s set up a time to talk. Contact us 4.