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Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Reach out to learn more about our services!
Yet, email marketing for universities and other highereducational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in highereducation marketing, and for good reason. Our targeted email marketing services can help you attract and enroll more students. Lets dive in.
From my biggest lens of “digital strategy” across our campus partners’ enrollment funnels, marketing strategies, research, and CRM implementations and optimizations, Gen AI can be incorporated to automate, augment, and accelerate current processes.
There has been greater awareness in recent years of the influence of generational differences in highereducation, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. Tuition paid is a worthwhile investment. Survey your students Download now.
In both cases, as with any college closings, the result is disheartening to the current state of higher education.It is also never something those enrolled students expected or signed up for. I have been in highereducation for over 20 years, both on a campus as a chief enrollment officer and now at RNL in an executive role.
In an era where the cost of highereducation is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Struggling with enrollment?
Reading Time: 11 minutes Student retention remains one of the biggest challenges in highereducation, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in highereducation has evolved into something far more holistic than it once was. Find out today!
Were talking about that dreaded enrollment cliff , and its no longer impending. Higher ed has started to feel the brunt of a steady decline in enrollment, a trend underscored by recent data. College has become increasingly expensive, with tuition and fees rising at rates far outpacing inflation. No, its not time to jump.
In todays digital-first world, highereducation institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. This translates to setting realistic growth expectations based on an understanding that reaching your enrollment goals will take multiple academic terms.
Then Dual enrollment might be an excellent option for you. Dual enrollment is also known as concurrent enrollment, joint enrollment, or college in high school. Students enrolled in dual enrollment take college-level courses along with their high school curriculum and earn college credits.
The National Student Clearinghouse Research Center estimates that enrollment in public two-year colleges in fall 2023 grew by 4.4% In spring 2024, enrollment in public two-year colleges grew 4.7 These schools offer some amazing perks, like open enrollment policies and flexible scheduling that can adapt to your lifestyle.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Understanding Local SEO for K-12 School Websites and Why It Matters Local SEO optimizes your schools website and online presence to rank higher in local search results. Struggling with enrollment?
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Reach out to us for customized, enrollment-boosting digital marketing services. These groups can foster discussions, share news, and create a sense of community that strengthens engagement and boosts enrollment.
Throughout history, colleges and universities have been shaped by massive disruptors radically altering the landscape of highereducation. Today, highereducation faces perhaps its greatest disruptor, an existential threat in the form of artificial intelligence. Thankfully, AI can help.
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
For students and families who are not accustomed to highereducation’s rules and processes, this could be the moment that they decide highereducation isn’t worth it. This is a very important group for universities to consider if they want to grow enrollment. That is a problem! Let’s talk.
I have seen their explosive enrollment growth and outstanding work. I hope you enjoy this interview with: Yohana Hill, Chief Advancement Officer Mark Sherrod, Director of Marketing Laura Aldag, Director of Enrollment Let’s begin with some background on your enrollment growth over the past five years or so.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Evaluating 2024’s Performance to Shape 2025 Goals How do you create a marketing plan for education? Struggling with enrollment? Lets get started! Contact HEM today! Were here to help! Contact HEM today!
Ripon College announced a financial aid program offering Wisconsin residents free tuition. Students whose families fall above that threshold will be guaranteed tuition costs no higher than those at the state's flagship university. This program could help the college's enrollment rebound after years of decline.
While traditional marketing methods such as word-of-mouth and print advertising still hold value, digital visibility has become crucial to school enrollment. Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your schools SEO performance. Struggling with enrollment?
For enrollment marketers and admission teams, these potential future applicants present both a challenge and an opportunity. On the other, they can be highly motivated to enroll—if you engage them quickly and effectively. Their reasons can range from changes at home to growing financial uncertainty. Explore Niche Engage 2.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. After increasing for decades, traditional undergraduate college student enrollment peaked in 2010 at around 18.1
Financing fears Prospective college students worry about insufficient money due to various financial challenges associated with highereducation. Worries about finances, including tuition, living expenses, and student loans, can negatively impact students’ mental health.
The board of trustees approved the Austin Community College Free Tuition pilot program, which will last at least five years. Students are eligible for three years of free tuition to earn an associate degree or certifications and can get an additional two years of free tuition to earn a bachelor's degree.
A student portal is an online resource that guides students and helps them access helpful resources throughout the journey from exploring to application, enrollment, and beyond. As education becomes increasingly global, schools are seeing applications from all corners of the world. This will ultimately increase student enrollment.
Omar Fateh is the chief author of a sweeping tuition-free college bill that, if approved, would go into effect in 2024. Most Minnesota residents could soon qualify for tuition-free college thanks to a recently introduced bill. Most Minnesota residents could soon qualify for tuition-free college thanks to a recently introduced bill.
Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Make Mobile a Priority, Not an Afterthought More than 60% of student interactions with highereducation websites now happen on mobile. Contact HEM today! Source: University of Idaho YouTube 2.
The MassEducate program, if approved, would give all Massachusetts residents free tuition and fees at state community colleges. The program builds on the tuition-free MassGrant Plus program, which offers qualifying students reduced-price or free tuition. Thanks to the state's Tuition Equity Law, non-U.S. If the $75.5
House Bill 24-1340, also known as the Colorado Promise Act, would give students from families earning $90,000 or less annually a tax credit covering tuition and fees after grants and scholarships are used. So once students or their families file their taxes, they can gain back the money spent on tuition and fees through their refund.
Harvard is the oldest highereducation institute in the US. From world-class offerings to top-rated professors and outstanding resources, Harvard has proven time and time again that it can meet the needs of its students while staying at the forefront of highereducation. This track record speaks volumes.
Thankfully, online education was becoming available, and I jumped at the opportunity to further my education with the flexibility I needed. Fast-forward to today after the pandemic forced highereducation leaders to pivot to online learning. What does this comparison have to do with highereducation?
Thats because, depending on factors like your socioeconomic status, the answer to this question may be your ticket to making an expensive college education more affordable. In the case of paying for highereducation, the old axiom is true: knowledge is power.
What’s the tuition? Because when users click on your ads and visit your site or landing page, they’re usually not ready to make the decision to enrol. In another example, a school I worked with was extremely motivated to increase enrollments in a specific program. What’s the approach to teaching and learning?
Reading Time: 10 minutes The journey from prospective student to enrolled pupil is anything but linear. At the heart of this journey is the admissions funnel —a powerful tool that, when optimized, can significantly enhance the effectiveness of your enrollment strategies. Source: HEM) What are the stages of the enrollment funnel?
An open secret among all college students and faculty is that the price of tuition is getting way too high. For New York residents, the Excelsior Scholarship may be your best bet for covering tuition at select universities. Like many other kinds of aid, the Excelsior Scholarship only covers the cost of tuition.
Does direct admissions directly lead to enrollment growth? In the last few months, direct admissions programs at Niche, the College Board, and even state-run highereducation programs have received renewed media attention.
Historically Black College or University (HBCU): In Title III of the HigherEducation Act of 1965, Congress officially defined HBCUs as institutions of higher learning that were accredited and established before 1964, and whose principal mission is the education of Black Americans. Merit aid is a tuition discount.
Maryland is home to a number of great highereducation institutions , and that includes historically Black colleges and universities (HBCUs). Learners seeking an HBCU education in the Old Line State will find there are great options. A higher return for your investment results in a higher score for this school.
In Georgia, over 15,000 students were enrolled in online schools during the 2019-2020 school year. of the total student population, showing that while online education was still a small part of the overall system, it was already growing. Meanwhile, public online high schools are tuition-free and state-funded. This made up 0.9%
Average Tuition In-state $3,152 Out-of-state $14,524 Retention Rate 85% Admission Rate 33% Students Enrolled 9,184 Institution Type Public Percent Online Enrollment 98% Percentage of all students who are enrolled online. FAMU is also a top school for HBCU athletics, an attractive fact for some students.
By Don Heller, Gigi Jones, and Abby Miller The recent dismantling of affirmative action and the COVID pandemic highlighted the barriers preventing underserved, underrepresented students – students of color and those who are low-income and first-generation – from enrolling in college.
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