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Mastering Multi-Channel Marketing for School Enrollment: Strategies for Consistent Student Engagement

HEM (Higher Education Marketing)

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.

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10 Proven Strategies to Recruit Students Online: From Awareness to Enrollment

HEM (Higher Education Marketing)

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Reach out to learn more about our services!

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From Inbox to Enrollment: How to Craft Email Campaigns That Actually Convert

HEM (Higher Education Marketing)

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Our targeted email marketing services can help you attract and enroll more students. Lets dive in.

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Generative AI in Higher Education: A 360-Degree Approach

Ruffaloni

From my biggest lens of “digital strategy” across our campus partners’ enrollment funnels, marketing strategies, research, and CRM implementations and optimizations, Gen AI can be incorporated to automate, augment, and accelerate current processes.

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Online Learners: Generational Influences on Expectations and Satisfaction

Ruffaloni

There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. Tuition paid is a worthwhile investment. Survey your students Download now.

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Are We Really That Surprised About More College Closings?

Ruffaloni

In both cases, as with any college closings, the result is disheartening to the current state of higher education.It is also never something those enrolled students expected or signed up for. I have been in higher education for over 20 years, both on a campus as a chief enrollment officer and now at RNL in an executive role.

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Do Students and Families View College Tuition as a Worthwhile Investment?

Ruffaloni

In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning.

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