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10 Key Strategies to Improve Student Retention in Higher Education

HEM (Higher Education Marketing)

Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Struggling with enrollment? Why is that?

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Understanding the Journey: Exploring Graduate Student Mental Health and Well-Being*

Ruffaloni

Graduate students face many challenges with work-life balance. In the pursuit of knowledge, students enrolled in higher education often find their educational path intersects with the pressures of performance.

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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. We can talk about how we can optimize your pages in search.

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Three Stats That Signal the Transformation of Higher Education

Ruffaloni

Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics. While the November blog indicated that Snapshot Data undercounted total enrollment by nearly 6 million students in 2019 (the last pre-pandemic year), I didn’t go too far into where these missing students were hidden.

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Why Have Graduate Student Expectations Changed?

Ruffaloni

A Marketer’s Thoughts on Changing Student Expectations There is no doubt that Millennials and GenZ have driven dramatic change in higher education because the expectations of these generations are changing everything. appeared first on Ruffalo Noel Levitz.

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How Satisfied Are Graduate Students and Online Learners?

Ruffaloni

Student success efforts often focus on traditional, undergraduate students. But there is value in being intentional with supporting the experiences of your graduate students and online learners as well. Similar to the results for graduate students, online learners perceive tuition worthwhile as a challenge.

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How Much Have We Been Undercounting Online Students?

Ruffaloni

Millions of online undergraduate and graduate students may have been undercounted. Because online and graduate students are less committed to starting in the fall. The fall enrollment snapshot that we have relied on is undercounting online student by 75 percent among undergraduates and 44 percent among graduate students.