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Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Struggling with enrollment? Why is that?
Graduatestudents face many challenges with work-life balance. In the pursuit of knowledge, studentsenrolled in highereducation often find their educational path intersects with the pressures of performance.
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. We can talk about how we can optimize your pages in search.
Snapshot Data are used by almost everyone in highereducation to help understand trends and dynamics. While the November blog indicated that Snapshot Data undercounted total enrollment by nearly 6 million students in 2019 (the last pre-pandemic year), I didn’t go too far into where these missing students were hidden.
A Marketer’s Thoughts on Changing Student Expectations There is no doubt that Millennials and GenZ have driven dramatic change in highereducation because the expectations of these generations are changing everything. appeared first on Ruffalo Noel Levitz.
Student success efforts often focus on traditional, undergraduate students. But there is value in being intentional with supporting the experiences of your graduatestudents and online learners as well. Similar to the results for graduatestudents, online learners perceive tuition worthwhile as a challenge.
Millions of online undergraduate and graduatestudents may have been undercounted. Because online and graduatestudents are less committed to starting in the fall. The fall enrollment snapshot that we have relied on is undercounting online student by 75 percent among undergraduates and 44 percent among graduatestudents.
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a highereducational institution, who has a GPA of 3.0 The deadline to apply is January 9th.
How do you deliver great video content that’s personalized to students without taking up valuable bandwidth of marketing and recruitment teams that are already stretched? Each will feel that their videos are tailored to their interests, increasing their engagement and making them more likely to keep progressing toward enrollment.
Your competition is investing in SEO In a recent poll of highereducation professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Let’s set up a time to talk. Contact us 4.
More universities need to adapt to the new enrollment realities. As I travel around the country talking to institutional leaders, I have realized that something has really shifted in highereducation. Find out what we can do to help you adapt, enroll, and succeed in this environment. Are You Ready?
How can you navigate the trends in graduateenrollment? As I did that, I wanted to address five statistics that keep coming up in my conversations with graduateenrollment leaders. Because CGS does not include some of the institutions with the largest online enrollment in the country, I had some concerns about these data.
Graduateenrollment marketing is undergoing a long-overdue shift. The days of blasting out digital ads and expecting prospective students to immediately inquire or even apply are fading. Todays graduate prospects are more discerning, more research-driven, and more skeptical of traditional marketing. Not the ads.
It is so exciting to be able to announce the publication of the third edition of Strategic Enrollment Planning: A Dynamic Collaboration. Why focus on strategic enrollment planning? Every bit of enrollment growth for one institution is likely to mean a corresponding decline at another. What’s in the new book edition?
What is the best way to ensure a healthy enrollment outlook? Planning: holistic strategic enrollment planning. Every president and campus leader knows that enrollment growth (or in some cases stabilization) is crucial to the financial viability of their university. That thing is true Strategic Enrollment Planning (SEP).
This year’s agenda is set and it full to the brim with sessions that will engage you, inform you, and prepare you to go back to your campus and affect change and advance enrollment. Discover groundbreaking strategies, gleaned from real student perspectives, to tailor the college planning experience.
In my last blog, Creating an Environment for Success , I shared strategies that enrollment leaders should employ to effectively manage their teams while meeting the challenges brought by declining studentenrollment. Multiple specialized units (graduate, undergraduate, online, accelerated, adult, etc.)
As I transitioned into my first new company in 14 years, I was eager to see how the shift to inbound enrollment marketing would shape my perspective. For years, when it came to strategies for graduateenrollment marketing, the conversations were dominated by large-scale digital marketing and lead gen, lead gen, and more lead gen.
Student feedback is essential for optimizing your marketing efforts. As the landscape of highereducation continues to evolve, institutions are faced with the challenge of distinguishing their programs from others. New RNL research shows that graduateenrollment is normalizing , with a significant shift towards online education.
Graduatestudents are more likely to enroll at the program that admits them first. Enrollment is everyone’s obligation, and good university leaders embrace the responsibility. This makes a student-centric, efficient, and personalized admissions process not just an option, but a necessity. Where do you start?
Note Reference [1] Check Immediate college enrollment for Asian students was 82%, a rate much higher than those for white students (69%), Hispanic and Latino/a students (64%), and Black students (57%). [3] in total fall enrollment — or a decrease of nearly 2 million students. million out of 3.2
This may sound simple, but highereducation—and in particular graduateeducation—has been guilty of ignoring market trends and expectations, and then applying engagement and communication strategies that fit the academic environment rather than the needs and demands of prospective students.
Phil Hill : A big part of writing both the blog on the 2019-20 data and the 2020-21 data blog (on the need to focus on 12-month unduplicated enrollment rather than fall snapshot) was to point out how much we’ve needed this type of data. What do you think the implications are for institutions and for the EdTech sector?
Earlier this month, the Council of Graduate Schools (CGS) released their annual “GraduateEnrollment and Degrees 2012-2022” report. The headline in Inside HigherEducation was that graduateenrollment contracted by 4.7 My two go-to data sources are IPEDS and National Student Clearinghouse (NSC).
Understanding program portfolio performance is a key to enrollment growth. In my work with partner institutions, I often see competing priorities come to light as the marketing team, the enrollment team, and the academic team all have different evaluation tactics for program growth. Program Director: “Invest in my programs!”
Regardless of the common misperception that prospective graduatestudents do not click on digital ads, they do click, and therefore digital lead generation really does work. I wrote on just this topic in RNL’s recently released RNL 2023 GraduateStudent Recruitment Report. The answer?
The Hispanic Scholarship Fund eligibility requirements How to apply for the Hispanic Scholarship Fund The Hispanic Scholarship Fund Application Timeline Other scholarships for Hispanic/Latine students Scholarship application tips Final thoughts What is the Hispanic Scholarship Fund? GPA on a 4.0 GPA on a 4.0
Harvard is the oldest highereducation institute in the US. From world-class offerings to top-rated professors and outstanding resources, Harvard has proven time and time again that it can meet the needs of its students while staying at the forefront of highereducation. This track record speaks volumes.
Data Summary Check Hispanic and Latino/a undergraduate students made up 17.5% of the total student undergraduate population in 2022. [1] 1] Check There were roughly 282,940 Hispanic and Latino/a graduatestudents, and they made up around 9% of the total graduatestudent population.
Every year, I look forward to the release of the Changing Landscape of Online Education (CHLOE) report from QM and Eduventures, which shares results from a national survey of chief online officers (COOs) across highereducation. for graduatestudents), this figure is still striking.
Social listening for highereducation can give individuals, teams, programs, and entire institutions an advantage in multiple ways. In highereducation, marketers are often monitoring industries and the economy in general, in addition to their own competitors. How do you know if you’re doing it right?
Student Academy Awards Competition Sponsor : Academy of Motion Picture Arts and Sciences Amount : Up to $5,000 Closing Date : May 18, 2025 Description : Award is open to student filmmakers who are enrolled as a full-time student in a degree-granting program at a college or university recognized by the SAA Executive Committee.
College: An institution of higher learning offering a course of studies leading to a bachelor's degree. Colleges typically do not have graduatestudents. Community College : A public institution of higher learning that leads to a 2-year associates of arts or science degree.
Blogs 4 takeaways from marketing to graduatestudents in 2023—and predictions for 2024 Insights from a former higher ed CMO I recently returned from the Windy City, where I attended the American Marketing Association ’s (AMA) annual higher ed symposium. by growing lifelong learning offerings.
Professionally, you may have set a goal to better understand the markets (students) your college or university serves, how those markets are changing, and what new markets that may be available to you. If your core markets are declining, there are various strategies to sustain or grow enrollment. Absolutely!
Enrollment in primarily online institutions (POIs) and multistate college programs rose 3.8% Online enrollments are increasing overall, but gains vary by degree level. Distance educationgraduate schools saw the biggest increase in spring 2024. Private, nonprofit institutions also reported a significant enrollment rise.
West Virginia University officials proposed cutting 12 undergraduate majors and 20 graduate-level majors as the school faces a $45 million budget shortfall. The cuts would affect several hundred students, accounting for less than 2% of the school's enrollment. million when adjusting for inflation, Allen wrote.
Graduateenrollment marketing is undergoing a long-overdue shift. The days of blasting out digital ads and expecting prospective students to immediately inquire or even apply are fading. Todays graduate prospects are more discerning, more research-driven, and more skeptical of traditional marketing. Not the ads.
In other recent blogs , I have alluded to the fact that enrollment trend data may be indicating a slowdown (but not decline) at the graduate level. Talk with our graduate and online enrollment experts Ask for a free consultation with us. Here’s an expert view on the digital strategies savvy institutions use.
Over half of students (55%) would consider transferring if their college were to abolish diversity, equity, and inclusion (DEI) initiatives. Even more students (59%) say that if a college they were considering had abolished DEI initiatives, it would have impacted their decision to enroll.
At HigherEducation Marketing Agency , we have several years of experience helping schools navigate the social space, converting interest into enrollment, and producing positive outcomes for many schools. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students!
As I transitioned into my first new company in 14 years, I was eager to see how the shift to inbound enrollment marketing would shape my perspective. For years, when it came to strategies for graduateenrollment marketing, the conversations were dominated by large-scale digital marketing and lead gen, lead gen, and more lead gen.
The History and Importance of HBCUs HBCUs were established to provide educational opportunities for Black people, specifically formerly enslaved people who were denied access to highereducation institutions that were exclusively white. Despite limited resources, HBCUs continue to enroll, retain, and graduatestudents.
Artificial intelligence (AI) tools like ChatGPT have professors fretting over the future of highereducation. Meanwhile, college students may be wondering: Can AI help on school assignments? So, it's time for highereducation to face the generative pre-trained music. And if it does, is it cheating?
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