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In today’s rapidly changing higher education landscape, the health of an institution is more critical than ever. By prioritizing these factors, higher education leaders can create a more vibrant, sustainable, and successful future. Accountability : Individuals and teams are held responsible for their actions and outcomes.
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. As an education marketer, ask yourself: how can you create an experience that ensures students feel supported and motivated to stay the course? Understanding Retention Marketing What is retention marketing?
This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. In this post, we’ll delve into how this same philosophy applies to technical support, forming a crucial component of student success and retention.
Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.
Over the years, I have written many blog posts and conducted several webinars and conference workshops on effective retention strategies. Schools that have an overall retention rate of 90% or higher are an indication of strong health. 5—Roles of Faculty and Staff Your faculty and staff are the key to retention.
The outlook for graduate education in 2025 is strong. I also keep an eye on the analogous undergraduate trends to see if graduate (and/or online) education will be called upon to shore of institutional health even more than it has over the last few years. Finally, assume that it will take 2-2.5 years for new programs to break even.
Lasting enrollment growth and marketing effectiveness require a comprehensive, strategic approach that integrates marketing, admissions, retention, and financial aid. Dedicated Faculty & Staff Engaged and passionate educators create a vibrant, positive learning atmosphere. But the truth is, there is no magic wand.
This Phase is focused on retention. I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies. Retention Leadership – It is important for your school to have a champion for your retention strategies. Storytelling is a 24/7 focus that will influence retention.
…and What You Need to Do to Stay Ahead The higher education enrollment landscape is undergoing a significant transformation, driven by shifting demographics , technological advancements , and economic uncertainty. Plug the leak As the demographic cliff approaches, institutions must prioritize student success and retention strategies.
As the digital landscape continues to evolve with ever-more immersive video games and apps, leaving education behind in making learning a more engaging experience would be a missed opportunity. This article takes a balanced approach, looking at psychological studies to explore gamification’s continuing role in education.
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These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.
The expectations of higher education faculty and staff have changed. Gain a comprehensive view of your employee experience The updated CESS measures key aspects of faculty and staff morale, including workplace recommendations, overall job satisfaction, and retention rates.
HBCUs play a crucial role in advancing educational equity, fostering leadership, and preparing students to excel in a global workforce. Through these efforts, RNL demonstrates a commitment to empowering HBCUs with the tools and knowledge necessary to thrive in a competitive educational landscape. Despite comprising roughly 3% of U.S.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education. Try the HEM Student Portal!
What is retention ? How to Remember What You Learn: Modeling Retention is a cornerstone of our focus we’re organizing our lessons and even when we’re thinking about structuring the questions that we’re asking during a lesson. It is one of our top priorities when it comes to providing the best education that we can.
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!
Press Release EAB’s Navigate Platform Now Supports Student Recruitment and Retention EAB expands Navigate’s CRM capabilities to engage prospective students March 10, 2023 Tempe, Arizona (March 10, 2023) — EAB announced today an extension of its flagship student success technology, Navigate , to help colleges engage and enroll prospective students.
You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. The following are nine critical first-year retention strategies for your new families. Onboarding should be a cornerstone of your enrollment and retention strategy.
Between more and more of the population questioning the value of higher education and increased competition, how can I continue to attract students to study at my institution and convince them of the value of earning a degree or other credential? What distinguishes strategic enrollment planning from recruitment and retention planning?
The college is known for its unique academic and outdoor education programs, including the Southwest Studies program, the Rocky Mountain Field Institute, and the Outdoor Education program. Four-Year Completion Rate: When you are selecting a college you should focus on the retention and graduation rates of an institution.
Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. This example is the premier standard for the delivery of graduate and online education, and RNL is the leading provider. Today’s prospective students expect personalization, authenticity, and speed. Meet RNL Enable.
Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. The onboarding process is pivotal in starting your retention efforts on the right foot. This is crucial for several reasons.
I have been in higher education for over 20 years, both on a campus as a chief enrollment officer and now at RNL in an executive role. The massive challenge right now in higher education is trying to solve for those red flags in real time and with very real budgets. College closings are not sudden or abrupt.
How Pueblo College Supercharged Yield and Retention Efforts. EAB · How Pueblo College Supercharged Yield and Retention Efforts. The post How Pueblo College Supercharged Yield and Retention Efforts appeared first on EAB. Episode 126. November 1, 2022. Welcome to the Office Hours with EAB podcast. Transcript. So I think.
Understanding this demographic isn’t just importantit’s crucial for the future of higher education. Develop clear scholarship retention criteria. The future of higher education may well depend on how effectively we serve these 7-8 million families caught in the middle. Highlight internship-to-career pathways.
Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?
The right plan can make all the difference in your recruitment and retention efforts. Throughout my career I have been an enrollment catalyst in my both higher and K-12 educational institutions. This process should include an assessment of your processes and strategies in admissions, retention, marketing, and tuition/financial aid.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.
Recruitment is the proactive pursuit of the right-fit family, which includes developing a relationship with the parent, understanding their journey and needs, and discussing how your educational experience can benefit them. Retention is a direct reflection of the satisfaction of the parent’s experience at your school.
AI has implications for admissions, student retention, teaching and learning, the curriculum, and administrative efficiency. Throughout history, colleges and universities have been shaped by massive disruptors radically altering the landscape of higher education. Here are five ways AI promises to revolutionize higher education.
For schools that haven’t started using a Customer Relationship Management (CRM) system tailored for the educational industry, this might be one of the strategies you might want to consider this year. Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for higher education isn’t a choice but a necessity.
2—Foster Brand Loyalty and Retention Ongoing marketing efforts reinforce your school’s brand values and identity. By engaging with your existing parent and alumni base, you nurture loyalty and retention, keeping them connected and committed to your brand. Keep in mind, that you must recruit new families to your school every year.
Results from financial aid or scholarship calculator Prospective Family Engagement Report : Engaging the biggest enrollment influencers Nearly all families are involved in the college search process with students, and this study from RNL, CampusESP, and Ardeo Education Solutions looks at how those families want to connect with campuses.
Their class size is determined by many things, but among them might be: how much money they need to earn from tuition; how much space they have for students to live on campus; how large their other classes are; how many students they feel they can comfortably educate and serve. Hitting this exact number is tricky, especially these days.
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Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” What is an SEO strategy for education?
However, in the dynamic landscape of educational enrollment and marketing, reaching this point is not a signal to slow down but rather an opportunity to refine and enhance your strategies further. 4—Prepare for the Future The only constant in education is change. You never know what environmental issues will affect your enrollment.
Parents are investing significant resources to provide the very best education for their child and because of this, they expect the best. These educators will be the ones to teach and mentor students. First, satisfied parents will lead to strong retention. A strong retention rate obviously leads to increased enrollment.
Other AI enhancements in Navigate will make it easier for staff and administrators to generate reports on institutional student retention and success efforts. To read more about EAB’s research on responsible uses of AI in higher education, please read this recent blog post: “ Six Innovative Ways Higher Ed Can Embrace AI.”
As an educator, you might sense their struggle and need precise data point insights to intervene effectively. Intentional focus on weak areas and repeated exposure will strengthen understanding and improve learning retention , meaning less time wasted on already mastered concepts.
In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. Prospective families are looking for detailed information to help them make informed decisions about their child’s education.
When considering historically Black colleges and universities (HBCUs) for an education in PR, it's important to look for schools with a solid program, a track record of student success, and strong industry connections that can prepare you to pursue your career. Howard offers a bachelor of arts degree in communications with a PR concentration.
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