HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?

Education 105

Education Education Campus Tours Enrollment 105

HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). Start by clearly outlining the programs purpose. Lets get started! Struggling with enrollment?

Education 97

Education Education Campus Tours Enrollment 97

Ruffaloni

OCTOBER 12, 2023

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

Higher Education 264

Higher Education Education Education Enrollment 264

HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

Education 104

Education Education Campus Tours Study Abroad 104

Ruffaloni

FEBRUARY 20, 2025

As colleges and universities continue to rise above the challenges brought on by the pandemic five years ago, it has become clear that the new normal for higher education demands more than resilienceit requires strategic foresight and proactive leadership. How can you make the future of your campus more clear and sustainable?

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Higher Education Education Education Financial Aid 130

HEM (Higher Education Marketing)

APRIL 9, 2025

Reading Time: 9 minutes Todays schools need to get creative to promote their programs in a way that resonates with prospects. These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape.

Education 74

Education Education Enrollment Retention 74

Top Tier Admissions

FEBRUARY 18, 2025

For many students, the answer is summer programs or research mentorship. These programsgenerally offered by colleges, educational groups, or service organizationsgive students opportunities to explore fields that intrigue them, often alongside other interested peers. Where can they find such opportunities?

High School 90

High School Programs Mentorship Mentorships 90

Ruffaloni

AUGUST 28, 2024

As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Education Department regulations represent one of the greatest “headwinds” and sources of turbulence for institutions seeking growth through online expansion.

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Policies Education Education Enrollment 182

HEM (Higher Education Marketing)

FEBRUARY 5, 2025

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results? Contact HEM today!

Higher Education 65

Higher Education Education Education Enrollment 65

Ruffaloni

FEBRUARY 22, 2024

Further, RNL’s Graduate Student Recruitment Report indicates that 92 percent of prospective graduate students use a search engine as either the first or second step in their program search. We also know that enrollment is declining and traditional colleges and universities are facing challenges like never before.

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Higher Education Education Education Enrollment 246

HEM (Higher Education Marketing)

MARCH 5, 2025

The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. By tapping the search button, they can get answers to vital questions about program details, application requirements, and career outcomes. Contact HEM today!

Education 65

Education Education Tuition Campus Tours 65

HEM (Higher Education Marketing)

FEBRUARY 26, 2025

While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!

Education 65

Education Education Enrollment Higher Education 65

HEM (Higher Education Marketing)

MAY 7, 2025

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education. Try the HEM Student Portal!

Higher Education 70

Higher Education Education Education Retention 70

College Essay Guy

APRIL 2, 2025

So, if you came here looking for an easy-to-understand explanation of what the IB program is (welcome, by the way), were here to help. And many consider it to be a rigorous alternative to AP classes and a comprehensive educational framework that colleges love. Below, well cover What is the IB Program? What is the IB Program?

Programs 59

Programs High School GPA Policies 59

HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

Campus Tours 105

Campus Tours Enrollment Higher Education Education 105

College Essay Guy

DECEMBER 27, 2024

What kind of students tend to enjoy STEM summer camps and programs? So, if some or all of that sounds like you, below, well break down what STEM summer camps and programs are all about. Well also cover common questions, like: How much do STEM summer programs cost? or How do I figure out if one of these programs is right for me?

Programs 52

Programs Financial Aid Mentorship Mentorships 52

College Essay Guy

DECEMBER 6, 2024

The program offers several scholarships with different amounts of money and requirements. The program offers scholarships based on your high school grades and test scores. You still have time remaining in your scholarship program. How do you qualify for a Bright Futures Scholarship? Complete the required high school coursework.

Scholarships 52

Scholarships Bachelor's Degree Financial Aid Programs 52

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

Enrollment 105

Enrollment Financial Aid Campus Tours Higher Education 105

HEM (Higher Education Marketing)

DECEMBER 11, 2024

Reading Time: 8 minutes Search engine optimization (SEO) is essential for improving your schools online visibility, ensuring that when local families search for educational options, your school is among the first they see. Knowing the value of SEO, most people ask how to do SEO for a school?

Private School 21

Private School Education Education Enrollment 21

Ruffaloni

NOVEMBER 25, 2024

Let’s face it, the world of online higher education is a whirlwind. RNL’s latest study highlights the growing adoption of AI in online program marketing and recruitment. To fully harness the power of AI, we need to invest in training and education for everyone involved.

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HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?

Enrollment 105

Enrollment Campus Tours Mentorship Mentorships 105

AdmissionSight

JUNE 4, 2025

If youre itching to learn more about them, why not go for the Yale Summer Program in Astrophysics (YSPA)? In this program, youll study the physics of the universe, write code to analyze celestial data, and live like a scientist for six weeks. What Is the Yale Summer Program in Astrophysics? Does that sound exciting to you?

Programs 52

Programs Mentorship Mentorships Letters of Recommendation 52

HEM (Higher Education Marketing)

DECEMBER 4, 2024

Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WeChat is an all-in-one app that combines messaging, social media, payments, and mini-programs. Why do people use WeChat?

International Students 105

International Students Enrollment Tuition Education 105

Grown & Flown

APRIL 9, 2025

faced the social and educational upheavals of the pandemic.Now those college-bound students confront a higher education landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,

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Financial Aid Loans Higher Education Out-of-State 131

College Essay Guy

MARCH 26, 2025

Below, youll find a huge menu of ideas, all organized based on the categories featured in College Essay Guys Roles and Identities exerciseso you can start to identify majors and programs that truly align with what matters most to you. Notable programs include those at College of the Holy Cross and Georgetown University.

Programs 52

Programs Policies Out-of-State In-State 52

HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. What is educational marketing? In fact, email engagement has surged by a staggering 78% in recent years.

Enrollment 87

Enrollment Higher Education Education Education 87

HEM (Higher Education Marketing)

NOVEMBER 6, 2024

Parents are eager to be involved in their child’s education. Source: Higher Education Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: Higher Education Marketing | Mautic 2. Source: Higher Education Marketing | Mautic 4.

Higher Education 100

Higher Education Policies Placement Orientation 100

Marks Education

APRIL 16, 2025

At Marks Education , we specialize in helping students in and outside of the U.S. Your advisor will guide you through this process and may encourage a consultation with a Marks Education Test Prep Tutor before making any final decisions on the SAT/ACT. You mightve heard that the U.S. apply to elite colleges. college application.

International Students 52

International Students Education Education Standardized Testing 52

HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

Retention 105

Retention Higher Education University University 105

Ruffaloni

DECEMBER 17, 2024

There has been greater awareness in recent years of the influence of generational differences in higher education, and this made me interested to explore the perceptions of students by age within our National Online Learners dataset. The older the student, the more likely they are to be satisfied with their tuition investment.

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Online Programs Financial Aid Tuition Higher Education 130

AdmissionSight

MARCH 30, 2025

Cornell University is ranked 11th nationally , and a big part of its reputation lies in its rigorous academic programs. If these are your dream programs, then maybe you can also consider why Cornell might be good for you. This reputation is thanks to factors like rigorous academic programs and a commitment to technological innovation.

Programs 52

Programs Concentration Ivy League Grants 52

AdmissionSight

MARCH 30, 2025

Cornell University is ranked 11th nationally , and a big part of its reputation lies in its rigorous academic programs. If these are your dream programs, then maybe you can also consider why Cornell might be good for you. This reputation is thanks to factors like rigorous academic programs and a commitment to technological innovation.

Programs 52

Programs Concentration Ivy League Grants 52

Grown & Flown

FEBRUARY 13, 2025

Program details: Compare programs to see differences in benefits, requirements, and student opportunities. Return on Investment & Value for Cost : Does the quality of education match the price? Pre-Med & Career Opportunities Medical School Pipeline : How strong is the schools pre-med program?

Financial Aid 148

Financial Aid Out-of-State Campus Tours Study Abroad 148

Enrollment Catalyst

MARCH 20, 2025

Schools should: Conduct regular family satisfaction assessments Offer programs that foster a strong school community Prioritize ongoing parent communication and engagement 4⃣ Financial Aid: Making Tuition Accessible and Transparent Affordability is one of the biggest barriers to enrollment.

Enrollment 147

Enrollment Financial Aid Retention Tuition 147

Ruffaloni

JANUARY 16, 2025

They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”

Financial Aid 130

Financial Aid Placement Scholarships Higher Education 130

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. Source: AAPS 3.

Retention 70

Retention Higher Education Orientation Study Abroad 70

Ruffaloni

JANUARY 20, 2025

Fresh data RNLs research studies show a big disconnect between what higher education offers and what students need. A new report from the Western Interstate Commission for Higher Education is waving red flags about dropping enrollment numbers and workforce gaps if colleges can’t step up their game and prove their worth.

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Financial Aid Higher Education Placement Enrollment 130