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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Struggling with enrollment? Lets explore! Contact HEM today!
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Struggling with enrollment? Contact HEM today! Reach out to learn more about our services!
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.
To stand out in this noisy, fast-moving environment, your enrollment marketing needs to work smarter. Here’s how you can make that happen: 10 tactics that schools across North America (and beyond) are using to win the attention, trust, and enrollment of today’s students. Struggling with enrollment? Contact HEM today!
According to RNL research, 70 percent of Google searches for graduate education in 2023 did not include an institution name. First, consider programs with the strongest enrollment potential. You might also look at programs that generate interest but are underperforming in enrollment. Know Your Students. Build Great Strategy.
Remember when we started talking about differentiated instruction in education? Think about it: we’ve spent decades in K-12 education adapting to different learning styles – visual, auditory, kinesthetic, you name it. How we recognized that students learn differently and need various pathways to success?
HBCUs play a crucial role in advancing educational equity, fostering leadership, and preparing students to excel in a global workforce. The SSI asks students to rate the importance of factors that influenced their decision to enroll at their college or university. Despite comprising roughly 3% of U.S. Why do students choose HBCUs?
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of higher education. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. Struggling with enrollment? STEM education chat with our Science Department” or “Tips for college admissions interviews”). Contact HEM today!
Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. Our targeted email marketing services can help you attract and enroll more students. What is educational marketing?
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Struggling with enrollment? Understanding Higher Education CRM What is a CRM in higher education?
Effective mid-cycle enrollment strategies can make all the difference for schools hoping to fill their funnels and secure enrollment for next fall. Why mid-cycle strategies matter Mid-cycle enrollment strategies are crucial for schools to stay nimble and responsive to changing parent expectations and market conditions.
Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. Find out today!
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever. Struggling with enrollment? Contact HEM today!
From deciding if, when and where to apply and enroll, students are turning to the trusted adults in their lives to make important decisions about their futures. We then asked seniors about the key influences in their enrollment decisions. Cost and aid have a tremendous impact on enrollment decisions. Turns out, it wasn’t.
While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. From personal anecdotes to traumatizing experiences, these online forums contain lots of stories on the personal lived experiences of the students who have enrolled there before.
It’s no secret … you know better than anyone that the past few years for higher ed enrollment have been rough as institutions continue searching for ways to improve affordability and boost student enrollment. But the truth is, college enrollment has been declining since 2010 and has continued to fall since the start of the pandemic.
According to the Institute of International Education (IIE), international enrollment in the U.S. For tuition-dependent institutions, international enrollment is mission-critical. degrees locally, helping students sidestep visa issues while still accessing American higher education. These campuses offer U.S.
Register for the webinar on Thursday, November 7, at 2 p.m. Whether your admissions season is well underway or you just opened applications in October, these results provide the insights you need to make timely adjustments to meet your enrollment goals for next year.
A well-run open house can be one of the most powerful tools in your enrollment and engagement strategy. An open house in school is important because it helps build a sense of community, foster parent involvement, and drive enrollment. Boost enrollment with tailored open house strategies! So, how do you make it count?
Reading Time: 9 minutes With your experience in the education field, you likely understand the benefits of cultivating strong relationships with current members of your school community. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Contact HEM today!
Transform it into educational content By using research as the foundation for webinars, mini-courses, or even short learning modules, you can spotlight faculty expertise and offer something valuable to your community, prospective students, or casual learners. From SEO strategy to storytelling, we know how to make your school shine.
Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today. The connections you build now can influence enrollment, but they also shape alumni engagement, word-of-mouth referrals, and long-term brand loyalty.
Time to recap the top resources, advancements, and moments in higher education family engagement. Kick off 2025 right by joining us for Top Trends in Family Engagement for 2025 , our annual webinar digging deep into industry trends, family engagement research, and data straight from the 13 million parents using CampusESP.
Describe how you have taken advantage of a significant educational opportunity or worked to overcome an educational barrier you have faced. How to Write the UCSD Supplemental Essay #4 Prompt: Describe how you have taken advantage of a significant educational opportunity or worked to overcome an educational barrier you have faced.
A schools Common Data Set will report the percentage of students admitted and enrolled who submitted test scores, and this can help a student decide how important it is to submit a test score. Educate yourself, prepare well, and disregard all the noise out there from other people. Each student is on their own path to success!
As I reviewed the new IPEDS data release last week, I was looking for the data and intelligence that would be most helpful for online enrollment leaders to have in hand to underpin and inform this years success. Online and partially online enrollment continue to dominate growth. Perhaps more important, 3.2
No industry loves a sacred cow more than education. Here are a few ideas to get started: Virtual webinars and info sessions These were huge in the pandemic days and schools that are seeing success have continued to connect with prospective families using a range of formats.
But for families with children in college or who will soon be going to college, changes that affect higher education may be of particular concern. Even before he took office, there was considerable chatter around the notion that he would try to dismantle the Department of Education (DOE).
It signals to the admissions committee that you’re seriously invested in the school, making you a more appealing candidate who’s likely to enroll if admitted.</p> </li> <li class="ai-optimize-300" aria-level="1"><strong>Attend information sessions and webinars.</strong>
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns. Struggling with enrollment? Read on to find out how.
Register now for this free webinar on Thursday, March 14, at 1 pm EDT. From Inquiry to Enrollment: Understanding the Admissions Sales Process In today’s competitive educational landscape, effectively managing the admissions sales process is crucial for private school success.
They provide the clearest roadmap to recruitment success that I know of, because we all know that the path to purchase (the path to enrollment) is never linear. What do they need to know to go from being engaged to actually enrolling? It would be great if this were true. But we know that’s not the case.
To celebrate the release of our 2023 University Family Engagement Report , we held a webinar and were joined by an enthusiastic group of professionals who wholeheartedly answered our polling questions during the webinar ( you can watch the webinar on-demand here ). To learn more about the study, download the report here.
It’s a window into your culture for families exploring education options. In this webinar, we’ll discuss some common mistakes schools make on their websites, the key components of a lead-generating site, and the commitments your team needs to make to keep your site current.
Student expectations are key for online enrollment. While increased demand for online learning has driven enrollment growth, simply having an online program may not be enough to attract and retain students. Meeting expectations goes beyond keeping students happy— it’s crucial for enrollment.
Picture this…Sally Smith is a professional in a specialized career and wishes to continue her education. To her surprise, she is contacted within minutes about her interest and is then transferred to an ABC University enrollment coach, whom she will work with for the remainder of her experience. Meet RNL Enable.
The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. However, just because a family is enrolled today, doesn’t mean that they will continue their enrollment next year. After all, this process makes more sense.
Your competition is investing in SEO In a recent poll of higher education professionals, 39 percent said they worked on SEO within the last month, meaning your competition is working to improve their visibility and web ranking. Let’s set up a time to talk. Contact us 4.
Growing online enrollment is one of the most effective strategies institutions can employ to counterbalance the oncoming shortfall of traditional undergraduates. Don’t miss our webinar on October 17 Join Phil and I on October 17 for an expanded version of our conversation. government are complicating life for many institutions.
Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.
This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. Learn more about Enrollment Catalyst’s School Survey Solutions.
Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. Disciplinary problems.
Welcome to a forward-thinking exploration of AI in education, brought to life through an interview and accompanying graphic both created by ChatGPT. The visual element, designed to complement the conversation, showcases the synergy between AI and educational advancement. The first step is education.
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