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In the fast-paced world of school life, it’s a common misconception that once enrollment is full, there’s less need for ongoing marketing efforts. However, the reality is quite the opposite. Recently, some school leaders in which I have coached and connected with, mentioned that they have backed off from their marketing efforts. For example, read the following paraphrased comment: “We have more than enough inquiries and applications to fill our empty seats.
Lights, Camera, Acceptance: The Rise of Optional Video Supplements in College Applications In the ever-evolving landscape of college admissions, the traditional application process is undergoing a transformative shift, with colleges.
How can you navigate the trends in graduate enrollment? I recently developed a new data-driven presentation called “How to Win in the Graduate Market” that seeks to first lay out the state of the market and then talk through a list of 20 things that enrollment leaders need to be sure are happening in order to align with student expectations. You can sign up for a complimentary virtual presentation of this session.
In-State Early Action decisions will be released at 4 pm EST today, so here are some details about the In-State EA applicant and admitted groups. When you log into your status page, you will see a “View Update” link under the Status Update, and that is where you will see your decision. About 20 minutes after we release decisions, an email will go out to students who have not already checked their status letting them know a decision is available on their status page.
Black women in science, technology, engineering, and mathematics (STEM) fields face barriers along the way that their peers often don't. And these barriers may be why, when deciding on majors and future careers, many Black women in college decide not to pursue degrees in STEM. In fact, in the 2019-20 academic year, Black women earned just 3% of STEM degrees and certificates, according to the National Center for Education Statistics.
In the last week, I’ve made two 5-hour drives. One from Baltimore, MD to Durham, NC. And then a few days later from Charleston, SC to middle Georgia. On these treks, I was thinking about how infrequently I get long stretches of time alone. Early on in my time at Tech, however, that was the norm. I traveled regularly from Atlanta to South Georgia, and had countless Friday afternoon returns of 3, 4, or even 5 hours to listen to audiobooks, sports radio, call friends, or just to think.
Join us in Orlando on January 24-26, 2024, for A Deep Dive into the Admissions Process. Admission is the engine room of enrollment, and you want to make sure your team is firing on all cylinders. In this workshop, we’ll discuss lead generation, open houses, inquiry management, campus visits, admissions presentations, value propositions, follow-up processes, onboarding, and more.
Reading Time: 8 minutes Changes in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers had to switch from Google Analytics to GA4 , adopting a more streamlined and accurate data platform. Now, school marketers must adapt to Google’s most recent update regarding its GA4 attribution model options.
Reading Time: 8 minutes Changes in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers had to switch from Google Analytics to GA4 , adopting a more streamlined and accurate data platform. Now, school marketers must adapt to Google’s most recent update regarding its GA4 attribution model options.
How do you ensure the success of new program launches? Well, while there are no guarantees, you can take steps to improve your likelihood of success. In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns.
Larry “Eddie” Fordham got a life sentence at 18 and didn't even have a high school diploma. As a “lifer,” Fordham wasn't eligible to participate in prison education programs, but he fought back and earned a diploma, vocational certificates, and an associate degree from Miami Dade College. The college program offers incarcerated men in South Florida the opportunity to earn college educations behind bars.
The college application process can be an extremely anxious time for every student. While admissions officers understand that nerves are high, mistakes happen, and the process is confusing, there are some major “don’ts” that can make or break your admission decision. Below, I have added a few tips and tricks to ensure you avoid these red flags. Don’t #1: The Blame Game Many students will include addendums within their application that can allow for an explanation of a grade, a misdemeanor, or an
Did you think you were all done pouring out your blood, sweat, and tears in written form for your personal statement , only to be faced with the "why this college?" supplemental essay? This question might seem simple but is in fact a crucial and potentially tricky part of many college applications. What exactly is the "why us?" essay trying to understand about you?
Reading Time: 7 minutes Customer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni, and staff. When used correctly, an education CRM system can help schools build and maintain positive relationships with prospects, streamline processes, nurture leads, and make data-driven decisions that can lead to institutional success.
Graduate students are more likely to enroll at the program that admits them first. Enrollment is everyone’s obligation, and good university leaders embrace the responsibility. What are you doing in your role to positively affect the admissions process? In today’s rapidly evolving higher education landscape, university leaders must recognize the pivotal role of efficient admissions processes in securing and maintaining competitive advantage.
The COVID-19 pandemic drastically reshaped the landscape of higher education. With the rapid transition to online learning, both students and institutions faced a steep learning curve. However, this disruption also highlighted the immense potential of online education. As the world gradually emerges from the pandemic, higher education institutions are presented with opportunities and challenges in launching successful online academic programs.
Cameron Driggers was in high school when “Don't Say Gay” was implemented in Florida. He felt then that he would have to fight for his existence in the state. He brought that passion with him to the University of Florida, where he created the Youth Action Fund (YAF). YAF is entirely youth-run and only serves youth-led campaigns. It provides stipends and advising services.
International students are an essential part of the Emory undergraduate community. At our Atlanta campus, 18% of undergraduate students are international, while 13% of our Oxford campus is international. These students from all over the globe enrich Emory University with their perspectives, culture, and academic integrity. We recently interviewed a sophomore studying at our Oxford campus about his experience transitioning to Emory as an international student.
The 2023-2024 college application season is in full swing, which means you’re probably taking standardized tests. Will your scores get you accepted to your top colleges? And if your scores aren’t high enough, what can you do to give your SAT scores an added boost? We’ll walk you through how to decide if your SAT scores are good enough for your college admissions goals.
Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international students are not only working towards their growth and success but also playing a vital role in fostering global citizenship and cultural exchange. However, schools needing more resources and strategies may need help navigating the competitive educational landscape to attract qualified prospects.
Use these strategies to move graduate students from inquiry to enrollment. RNL will publish our 2023 Graduate Marketing and Recruitment Practices Report in early December. The report will detail the responses from enrollment leaders at more than 200 universities, uncovering several best practices that are used widely across institutions to achieve results.
In our State-of-the-Art Spaces series , we’ll show you academic spaces all over campus that boast unique features and technology that enhance learning, allow students to engage in hands-on experiences, and more. Get an inside look at Colorado State’s state-of-the-art spaces now. Colorado State’s University Center for the Arts houses a plethora of dance studios, musician practice rooms and rehearsal halls, and stunning performance halls, used primarily by students of the The School of Music
PepsiCo said the funds will impact more than 37,500 students facing food insecurity. The company is also giving away 2,000 meals to students. Last year, PepsiCo donated $400,000 to Bunker Hill Community College in Boston to expand Black and Hispanic student access to higher education. PepsiCo is helping to fight food insecurity at historically Black colleges and universities (HBCUs) with a quarter-million-dollar donation to five HBCUs.
After delays and confusion, a significant change in the college financial aid landscape is coming soon with the overhaul of. The post Be Prepared for the FAFSA Changes appeared first on Road2College.
You’ve been working hard throughout high school to earn good grades and excel in your extracurriculars, and now it’s finally time to start applying to your dream school. You make a Common Application account and start adding schools to your list, but wait -- some of your top choices aren’t there! Don’t panic. While the Common App has 1000+ member schools, there are still some notable institutions that require students to apply using other methods.
Reading Time: 7 minutes As new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will be impacted. Google has introduced a new AI-powered campaign to give advertisers more access to better features. This campaign type is called Demand Generation. These Demand Generation campaigns can help schools level up their advertising results.
Does direct admissions directly lead to enrollment growth? In the last few months, direct admissions programs at Niche, the College Board, and even state-run higher education programs have received renewed media attention. While these programs have existed for a few years now, they are recently in the spotlight for their presumed ability to break down admission barriers for underrepresented groups.
In the 1990s, while the rest of society was busy squirting each other with Super Soakers, listening to the Gin Blossoms, and carving Nike swooshes into their hair, colleges suddenly realized, for the very first time, that their campuses were completely deserted during the summer.
Trying to save money on college applications? Good news! There are actually quite a few colleges that allow you to apply for free. In this article, I'll provide some general information about application fees along with a comprehensive list of all the schools that offer free applications.
There is a lot you learn on the college journey, and if you have multiple children, that experience proves quite. The post An Open Letter To My Second College-Bound Child: Forget Prestige, Embrace Passion! appeared first on Road2College.
Learn strategies for getting into 8-year and 7-year dental programs, plus a complete list of BS/DDS programs BS/DDS PROGRAMS provide students with a direct path to a dentistry career Part 1: Introduction Part 2: Is a BS/DDS program right for your child? Part 3: How hard is it to get into a BS/DDS program? Part 4: BS/DDS admissions strategies Appendix: Complete list of BS/DDS programs - Part 1: Introduction College is commonly a time of exploration during which students can delve into different i
Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway through which prospective students embark on their academic journey with your school, landing pages have the potential to be the driving force behind a thriving enrollment season. However, if you need to follow landing page best practices, they could be why your school falls short of your admissions targets.
This post was co-authored Dr. Raquel Bermejo, Associate Vice President for Market Research and Planning. In an era where the cost of higher education is steadily rising, prospective students and their families often grapple with the question of whether a college education is truly worth the investment. While the price tag of a college degree can be daunting, it’s crucial to understand that the benefits of a college education extend far beyond the immediate financial investment.
Holly Weaver recently was named a national Nurse of the Year by the American Nurses Association. Weaver helped reduce infant mortality at the small rural hospital where she works. She also started a food pantry program for patients experiencing food insecurity. Holly Weaver, BSN, RNC-OB According to the ANA, Weaver serves as a role model to her fellow colleagues and is a trusted advocate for her patients.
Benjamin Franklin Cummings Institute of Technology today announced that it has received funds from the National Science Foundation (NSF) EPIIC grant to redesign and launch its project-based learning model across the college’s various educational programs. Franklin Cummings Tech, Boston’s only non-profit technical college, received $399,996 to create comprehensive curricula that include skill-focused, project-based learning methods.
The mom of a Penn State-bound high school senior shared the following story in our Paying for College 101 Facebook. The post How to Get Into College Without Test Scores and Only 1 AP Class appeared first on Road2College.
How hard is it to become a dentist? What the dentist career path looks like, plus recommendations to maximize your chances of pursuing your dream dental career LEARN HOW TO BECOME A DENTIST Introduction A career in dentistry is an excellent choice. The 2023 U.S. News & World Report rankings of the “ 100 Best Jobs ” placed dentistry in the top 10 of all career options, and had two dental specialties (oral and maxillofacial surgeon and orthodontist) ranked in the top 25.
Blogs Looking to the future of advising: 6 takeaways from the 2023 NACADA conference The academic advising profession faces shrinking budgets, expanding student and administration expectations, and increasing turnover—all of which make it harder for institutions to think strategically about advising structure and staffing to support student success.
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