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In today’s competitive educational landscape, many schools invest in paid search marketing strategies, expecting a significant increase in prospective student inquiries. However, visibility alone doesn’t always translate into actual leads. Too often, schools find themselves with a significant online presence but little to show for measurable results.
This has been a rough few weeks. I have had many difficult conversations with students, parents, and families and have even seen some tears. These difficult conversations are, without a doubt, the hardest part of my job; I wish I could wave my magic wand and give everyone, students, parents, and colleges what they want. We all often speak about certain colleges, so it is no wonder students may think that the only good colleges are the ones they have heard of.
Phil Hill The high point of my experiences at last month’s RNL National Conference was the fireside chat I led with EdTech blogger Phil Hill. As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Through the prism of one of Phil’s recent blogs on the “ enrollment turbulence ” facing institutions, our conversation focused on how proposed changes to three U.S.
Are you unhappy with your enrollment rate of prospective students? Do you worry something is wrong with your higher ed admissions strategies but don’t know how to improve them? You’re not alone!
Women account for almost 30% of the science, technology, engineering, and mathematics (STEM) workforce. However, the majority (66%) of those women are white. To help improve diversity in the field, BestColleges, for the second year in a row, is awarding $6,000 each to five Black women studying STEM fields to help fund their education. "After starting this scholarship last year, this second cycle did not disappoint, and we received more interest from high school students, undergraduate and gradua
Duke University , located in Durham, North Carolina, is consistently ranked a top-ten school associated with the Ivy-plus colleges and Southern Ivies. Duke had an overall acceptance rate of 5.1% for the Class of 2028. Duke’s one required supplemental essay this year asks (in their own words), “Why Us?” However, Duke also offers five additional optional supplemental prompts, of which students can respond to a maximum of two.
As a new school year has begun, the importance of having a well-crafted enrollment marketing plan cannot be overstated. With the ever-increasing competition in the educational landscape, school leaders must approach enrollment and marketing with a clear, strategic plan. Without one, your school risks falling behind, missing opportunities to connect with prospective families, and failing to meet your enrollment goals.
You may have seen a lot of news in the past few years about closed colleges. It's true; many colleges have shut down in the past decade, and some sources estimate that roughly one college closes down each week. Which colleges have closed, and why? And should you be concerned about the school you're interested in or attending closing? Read this guide to learn which colleges have closed down since 2015, what happens when a college closes, and why there have been more closed colleges in recent year
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You may have seen a lot of news in the past few years about closed colleges. It's true; many colleges have shut down in the past decade, and some sources estimate that roughly one college closes down each week. Which colleges have closed, and why? And should you be concerned about the school you're interested in or attending closing? Read this guide to learn which colleges have closed down since 2015, what happens when a college closes, and why there have been more closed colleges in recent year
Over the last few years, RNL has reported that the online education market is in the midst of a generational transition. With our 2024 national study, we can firmly say that this transition—from “Gen X/Millennial” to “Millennial/Gen Z”—is complete. Today, all but 24 percent of online students are within this new demographic. We now need to understand whether this represents a seismic shift in how we market, position, recruit for, and organize our online programs, or a more nuanced one.
Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. The competition among institutions to attract and retain students is fiercer than ever, and traditional marketing strategies are no longer sufficient to stand out in a crowded marketplace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
The Vote HBCU "Say It Louder" tour utilizes the student leadership at each historically Black college and university (HBCU) to guest-star on panels and join local events. Vote HBCU is a national program that equips HBCU student leaders with the tools to organize voter activism on campus and register students to vote. Some of the most common barriers to HBCU students voting are voter ID requirements and disinformation.
Boston College , a top Jesuit university in Massachusetts, released its supplemental essay prompts for the upcoming 2024-2025 application cycle, which will remain the same as last year. Students applying to BC must respond to one of four possible essay questions unless they’re applying to the Human-Centered Engineering major, in which case they must only respond to prompt #5.
Have you ever wondered what comes after trillion or just how massive the number really is? If you’ve found yourself asking, how many zeroes in a trillion or how many billions in a trillion, you’re not alone.
There’s just something about the first day of school. It may bring back memories of preparing your first-day outfit, the smell of fresh school supplies, the heft of a brand-new notebook, the meticulous packing of your backpack. Everything feels crisp and ready, and full of possibility. That feeling doesn’t go away when you step on campus for your first day of college.
I am not going to tell you how many college fairs I have attended in my 17 years in admission, but let’s put the over/under at A LOT. Why title this “a view from the trashcan”? I have not always worked for a college that begins with the letter G, which currently puts me in the middle of a college fair floorplan (colleges are usually arranged in alphabetical order—more on that later!).
Reading Time: 12 minutes Instagram is a highly visual and engaging platform that has become a vital tool for schools to reach prospective students, engage current ones, and showcase their vibrant campus life. However, the fast-paced nature of social media trends means schools must continuously adapt their strategies to stay relevant and effective. This blog will explore the top Instagram trends schools should know to enhance their marketing efforts.
For high school juniors, the spring brings more than just a flurry of pollen invaders; introductory meetings with college advisors are scheduled, emails from colleges and universities start to consistently appear in inboxes, and a buzz starts to arise as students get into the tempo of the college search process. While there is often much… The post Junior Year Spring: The College Search Kick-Off appeared first on Solomon Admissions Consulting.
Johns Hopkins University will reintroduce standardized testing requirements beginning with those seeking admission for the fall 2026 semester to the Krieger School of Arts and Sciences or the Whiting School of Engineering. For rising seniors (those applying for admission in fall 2025), submitting an ACT or SAT score is encouraged, but not required. JHU, considered one of the New Ivies , follows a wave of elite universities who have returned to standardized testing requirements.
This just in: changes to ACT testing are coming! The CEO of the ACT announced in July 2024 that students can expect major ACT changes beginning in spring 2025. So, what exactly will the biggest ACT test changes be? In this article, we’ll share everything we already know about the ACT exam changes, including: When the upcoming changes in ACT testing will go into effect How the test will be shortened, including adjustments to reading passages Which sections are becoming optional How experimental q
It is human nature to selectively showcase only our best moments while simultaneously sweeping those that are less flattering out of sight. When serious high school athletes put together highlight reels for recruitment videos, they cherry-pick touchdowns, dunks, or homeruns; not fumbles, air balls, and strikeouts.
Dear Roadie, After putting myself through school, surviving a difficult divorce, and raising two kids on my own, I’m finally. The post Dear Roadie: Is It Wrong Not To Pay My Son’s College Tuition If I Make $500,000 A Year? appeared first on Road2College.
Reading Time: 10 minutes As we transition into the second half of 2024, understanding and leveraging social media trends is more crucial than ever, especially for educational institutions aiming to recruit students locally and internationally. Social media platforms have evolved into essential tools for reaching prospective students and engaging with the community.
Vanderbilt University is planning a $520 million campus in West Palm Beach. That new campus would include Vanderbilt's Owen Business School, Engineering School, and a planned innovation hub. The plan relies on land donations from city and county officials. University officials say the new campus would generate billions in economic impact as financial services firms flock to South Florida.
We can hardly believe the new school year is here! Whether you’re a student getting back into the swing of things, or a parent preparing your child for the upcoming academic year, a little planning can make a big difference in ensuring academic success. To get you ready, our Senior Private Counselors weigh in with their essential back-to-school tips and ways the Top Tier team can support your family this fall.
The SAT Reading and Writing section presents you with a challenge. Now that the digital SAT has been rolled out , this section contains over 50 passages you'll need to read and answer questions on! The passages will come from a wide variety of sources and test you on everything from critical reading to grammar. How can you attack these passages to get a high SAT Reading and Writing score?
For many students, their first opportunity to vote will occur during college. And most will take advantage of that fact. Researchers at Tufts found that the college student voting rate in 2020 was a historic high of 66%.
The Free Application for Federal Student Aid (FAFSA) serves more purposes than most people realize, and you may miss out. The post Why You Should Fill Out FAFSA Even if You Don’t Qualify for Financial Aid appeared first on Road2College.
Reading Time: 11 minutes The back-to-school season is a time of excitement and anticipation for students, parents, and educators alike. This crucial time presents the perfect opportunity for your school to connect with your community and reach out to prospective students. As you gear up for a new academic year, it’s essential to effectively utilize social media to engage your community and build excitement.
The college search process can be an overwhelming and stressful experience for students and their families, to say the least. For some students, it can be challenging to narrow down the list of potential schools and make a final decision. For others, it can take months of anxiety as they wait to find out whether they got into their first choice, or any college at all.
Choosing a college is a significant decision, much like purchasing a home. Both processes involve careful consideration, multiple visits, a big financial investment and a keen eye for detail. Just as a house will be your child’s home for years, a college will shape their academic and social life. Here’s how to help your child approach college visits with the same meticulous attention you would when house hunting. 1.
You've likely heard that the SAT is digital now. This has created a lot of changes: students will take the exam on the computer, the digital SAT is shorter, and scores are returned much faster. There are also big changes to the SAT Reading and Writing section, and one of the biggest is how many passages in SAT Reading and Writing there now are. You may have heard there are now a lot more passages to read, but the good news is that most students will find them much more manageable!
Ripon College announced a financial aid program offering Wisconsin residents free tuition. Students from families earning $75,000 or less will qualify. Students whose families fall above that threshold will be guaranteed tuition costs no higher than those at the state's flagship university. This program could help the college's enrollment rebound after years of decline.
Depending on your circumstances, the five allotted entries in the Honors section of the Common Application can look like anything from a frighteningly vast and boundless ocean to a maddeningly constrictive kiddie pool.
The Seven Sisters Colleges are a group of historic women’s colleges in the Northeastern U.S. known for their strong academics. The post The Seven Sisters Colleges: Is One Right For You? appeared first on Road2College.
The Importance of Personal Character Qualities in College Admissions In the highly competitive arena of college admissions, academic excellence and extracurricular achievements often take center stage. However, many institutions recognize that personal character qualities are equally important and are looking for evidence of character and values in college applications.
Yale University’s supplemental essay prompts for the upcoming 2024-2025 application cycle will remain the same as last year. While the long list of supplemental essay questions for Yale might seem overwhelming at first, it’s actually a fantastic opportunity to make your application stand out. These essays, particularly the short and quirky prompts, give you the chance to showcase your unique experiences and demonstrate how you would contribute meaningfully to the Yale community.
Franklin Cummings Tech, Action for Boston Community Development, Inc. (ABCD), and the Massachusetts Executive Office of Public Safety and Security’s School of Reentry (SOR) announced a joint initiative providing comprehensive support to individuals transitioning from incarceration to community. Through ABCD’s Bridges Returning Citizens Center and the college’s facilities and programming, students from the School of Reentry will have access to a tailored, comprehensive support system focuse
Georgia will not fund the AP African American Studies course, but teachers can still use its content and framework at risk of violating local law. Georgia State School Superintendent Richard Woods apologized for the confusion caused by the back-and-forth decisions about whether or not the state would fund the AP course. Woods argues that the intersectionality portion of the course was the most glaring violation of Georgia's law 20-10-11, which originated from state House Bill 1084 prohibiting cu
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