Understanding CRM Systems For Universities – What Function Do They Serve?
HEM (Higher Education Marketing)
APRIL 16, 2025
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Whether youre trying to track your enrollment funnel, streamline your recruitment process, or boost retention, CRM systems offer many unique marketing benefits for your institution.
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