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How to Pick the Right Enrollment Management System: A Complete Guide for Schools

HEM (Higher Education Marketing)

One that doesn’t just manage applicants, but empowers strategy, fosters connection, and drives retention. TargetX is built on Salesforce and tailored for higher education, especially career colleges that need efficient outreach. During demos, pay attention to how intuitive the interface is for both staff and applicants.

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What Is Student Success in Higher Education? How Digital Marketing and CRM Tools Drive Achievement

HEM (Higher Education Marketing)

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education.

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HubSpot for Higher Education

The Enrollment Marketer

Advanced attribution reporting, customer journey analytics, and a robust suite of recruiting and retention tools are just a few reasons why higher ed needs HubSpot. In this post, we make the case for HubSpot for Higher Education and some of the key ways institutions can utilize HubSpot to improve recruitment and retention efforts.

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Implementing a caseload management model in a newly centralized division

EAB

It has been well established that Academic Advisement services have a positive impact on student success and retention, but the structures and approaches vary widely across institutions and at times, even within an institution. Interested in the Rising Higher Education Leaders Fellowship? 2.79, and tier three contains 2.8–4.0.

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From “CC’d” to personalized platform: Why 3 universities moved parent comms from their CRM into CampusESP

CampusESP

Our annual case study featuring 6 institutions demonstrates that students with a parent using CampusESP have application rates 51% higher than average and yield rates 7% higher than average. Book a personalized demo today! Enrollment leaders understand the importance of parent communication.

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Near-Term Strategies to Combat Transfer Decline

EAB

over the past four years for a variety of reasons, including readiness concerns, post-pandemic financial woes, and a renewed skepticism of higher education. Strategy 4: Build a sense of belonging among transfers A welcoming environment can make college more “sticky” for those with doubts about pursuing higher education.