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The Evolution of College Recruitment: What’s Working in 2025

Ruffaloni

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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Smart Enrollment Marketing: 10 Proven Tactics to Convert Prospective Students

HEM (Higher Education Marketing)

Example : Discovery Community College leverages Google reviews and social media to boost its reputation. When the college receives a glowing review online, the marketing team amplifies it; for instance, Discovery CC shared a student’s 5-star Google review on Instagram with a thank-you message. Much better.

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Change From Within

Penn Nursing

Her advice to Penn colleagues last year also underscores how diversity, equity, and inclusion (DEI) in higher education won’t be fully realized by one committee, one survey, or one appointee. Through an Emory partnership with a community college, she saw over half of the participants go on to enter PhD programs.

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How to empower student-parents in higher education: A conversation with Generation Hope

EAB

Blogs How to empower student-parents in higher education A conversation with Generation Hope My mom had me at 17, and like many teen parents, had to put her education on hold to care for our family. Student-parents bring unique strengths and motivations to school communities, enhancing diversity and enriching practices.

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Modern Student Experience Diagnostic for Community Colleges

EAB

Modern Student Experience Diagnostic for Community Colleges. Modern student expectations are everchanging—can your community college keep up? In higher education, the student experience continues to become more synonymous with the consumer experience. Download the diagnostic. Customized onboarding.

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3 Tips to Streamline Community College Compliance Reporting

EAB

Blogs 3 Tips to Streamline Community College Compliance Reporting How to save time and move your data strategy from disparate to deliberate Community College IR and IE offices spend weeks (if not months) each year on IPEDS and other compliance reports.

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Creating a data-informed campus: part 3

EAB

Blogs Creating a data-informed campus: part 3 Using data to facilitate institutional effectiveness The conversation around data-informed decision making in higher education continues to accelerate. Analytics in higher education: Benefits, barriers, progress, and recommendations. Ready to find out more?