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The Real Playbook for International Student Recruitment in 2025

Niche

International student recruitment isn’t what it used to be. But they’re not just walking dollar signs international students support over 300,000 jobs and bring global perspectives and cultural diversity to campus. For tuition-dependent institutions, international enrollment is mission-critical.

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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Emerging technologies like augmented reality (AR) and virtual reality (VR) can bring your campus to life for prospective students, offering immersive experiences that go beyond static images or videos. Highlighting diversity, equity, and inclusion initiatives on your campus can help students see themselves as part of your community.

Education 104
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Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility

HEM (Higher Education Marketing)

Youll want to use a combination of keywords with a high search volume to reach a broader audience (like international school with 6600 searches) and longer, more detailed keywords to reach a specific audience (like abroad programs for international students with 40 searches). Source: HEM 2.

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4 Ways to Boost Your School’s Inbound Strategy with Interactive Content

HEM (Higher Education Marketing)

For example, Schools worldwide, like Discovery Community College, offer career readiness quizzes, tuition fee calculators, and interactive virtual tours to boost engagement and generate more leads. Maps Integrating interactive maps for virtual campus tours presents an innovative way to engage prospective students.

Retention 110
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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

For instance, a landing page for international students could feature visa information, housing options, and success stories from other international students. If a prospective student frequently visits pages about a specific program, send them personalized invitations to webinars or virtual tours related to that program.

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Landing Page Best Practices for Educational Marketers

HEM (Higher Education Marketing)

In an educational marketing context, lead generation pages serve to provide prospective students with program details regarding courses, scholarships, tuition, and the admissions process Event Registration: These pages provide event details and include a form for registration.

Education 105
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Recruiting Questions: What Your Student Recruitment Team Should Address to Connect with Prospects

HEM (Higher Education Marketing)

Here, you’ll need to use your student persona, a semi-realistic representation of your ideal prospect, to hone in on specific needs and interests. Example : This student persona, representing an international student, highlights a variety of key motivations and concerns. What is the campus neighborhood like?