Remove business what-is-marketing
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Is an MBA Still Paying Off? Surfacing Useful Market Data to Inform Strategy

Ruffaloni

What do the latest employment and salary data tell us about the MBA market? After past presentations of business-only findings from our national graduate studies, we wanted to add something even more helpful: employer market insights. But this is the extent that we can portray the master’s market. Analyst 2023.

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Content Marketing For Business Schools: Building A Strong LinkedIn Presence

HEM (Higher Education Marketing)

Reading Time: 11 minutes As a business school, not only is it imperative that you use the right platforms to reach the right audience, but it’s also crucial that you present a cohesive brand identity to prospective students. Those interested in pursuing a business education will likely be active on this platform.

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7 Reasons Why Enrollment Marketing Plans Fail

Enrollment Catalyst

Developing an enrollment marketing plan for your school may seem like a daunting task. This is why Andy Lynch, president of North Star Marketing, and Rick Newberry, president of Enrollment Catalyst (that’s me!), This November 15-17 , we will host our second workshop on how you can develop your school’s enrollment marketing plan.

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Achieving Success Without an OPM

Ruffaloni

Over the years, I have consulted with dozens of institutions who, in understanding the market dynamics of our time, began the process of expanding their online offerings. leads, marketing materials/creative, online web presence for the online programs, revenue, etc.)

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Cannabis Microcredentials Can Boost Budding Careers

BestColleges

Green Flower offers online cannabis courses in medicine, risk management, business, agriculture, and horticulture. According to Green Flower's Chief Growth Officer Daniel Kalef, cannabis industry leaders are looking for business people, healthcare workers, accountants, and more who understand cannabis.

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Counting Down to Success: Getting the Most Out of Your Marketing Campaigns

Ruffaloni

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. What do Ben, Sabrina, Vaughn, and Lori think are the 10 steps critical for campaign “lift off”? Let’s count them down.

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This Video Game Is Teaching College Students Entrepreneurship

BestColleges

Players compete in the free mobile and PC game to create the most profitable business in a dynamic market that shifts based on players' decisions for employee wages, marketing, selling prices, and more. A free mobile and PC game teaches students something classes can't: how to react in real time to a dynamically shifting market.