Ruffaloni

NOVEMBER 17, 2022

Having focused on the returning adult student for more than 20 years, I have often thought that 12-month (academic year) unduplicated headcount data better portray adult student participation in higher education than the fall snapshot data that is commonly used to understand of the “shape” of the market. What the data show.

Enrollment 264

Enrollment Graduate Students Undergraduate Students Online Programs 264

Ruffaloni

DECEMBER 7, 2023

This blog was co-authored with Ann Cools. The Department of Education has also put out some great videos that could be wonderful resources. You want to be the one engaging in those conversations and making a case to continue toward enrollment. You can also: Remind audiences about the importance of the campus visit.

Financial Aid 264

Financial Aid Enrollment Orientation Retention 264

Ruffaloni

DECEMBER 7, 2023

We partnered with ZeeMee to survey 10,000 high school seniors and publish this groundbreaking study (which we will continue to conduct in 2024). Technology continues to change how student search for college and what they expect from those interactions. Read College Planning and Student Emotions. Read the Discounting Report.

Retention 147

Retention Financial Aid Loans Scholarships 147

Enrollment Catalyst

DECEMBER 8, 2022

Just because a family is enrolled today, doesn’t mean that they will continue their enrollment. Parents continually reflect on their experience in your school and evaluate the decision they’ve made. I have written many blog posts, conducted several webinars, and conference workshops on effective retention strategies.

Retention 154

Retention Transition Enrollment Admissions 154

Enrollment Catalyst

DECEMBER 30, 2023

High quality schools have the marketing advantage and must continue to be aggressive to remain on top. Just because your school is growing and thriving this year, this does not guarantee these same results will continue. This assessment will show you exactly what you need to do and inform your plan.

Enrollment 211

Enrollment Retention Private School Programs 211

Enrollment Catalyst

NOVEMBER 8, 2023

And besides, its hard to let people down when we can’t offer their child a seat” Continuing marketing efforts, even during times of exponential growth, is pivotal for sustaining and elevating the success of your school. Just because your enrollment is full this year does not mean that you will continue this trend next year.

Retention 185

Retention Enrollment Tuition Applications 185

Ruffaloni

AUGUST 30, 2023

Every year, I look forward to the release of the Changing Landscape of Online Education (CHLOE) report from QM and Eduventures, which shares results from a national survey of chief online officers (COOs) across higher education. for adult undergraduates and 50.6% for graduate students), this figure is still striking.

Online Programs 147

Online Programs Enrollment Retention Higher Education 147

HEM (Higher Education Marketing)

APRIL 10, 2024

Those interested in pursuing a business education will likely be active on this platform. Those interested in pursuing a business education will likely be active on this platform. How can you determine what your target audience wants to see from you on LinkedIn? Let’s explore.

Campus Tours 92

Campus Tours Out-of-State Enrollment Education 92

Enrollment Catalyst

MARCH 18, 2024

Whether it’s identifying areas for improvement, understanding what worked well, or pinpointing new opportunities, this feedback serves as a cornerstone for strategic planning. This transparency fosters a sense of community and shows that you are committed to continuous growth and improvement. They’re about looking forward.

Private School 177

Private School Retention Enrollment In-State 177

Ruffaloni

JANUARY 26, 2023

In a November 2022 blog , I presented some high level findings on the differences between IPEDS data on 12-Month Unduplicated Headcount numbers (“12-Month data”) versus IPEDS Fall Snapshot numbers (“Snapshot Data”). Snapshot Data are used by almost everyone in higher education to help understand trends and dynamics.

Higher Education 147

Higher Education Education Education Enrollment 147

Enrollment Catalyst

FEBRUARY 19, 2024

By identifying key evangelists and promoters in your community, you can acknowledge their contributions and encourage continued advocacy, thus reinforcing the WOM efforts. A review is simply the parent’s response to what they like best and the reason why they enrolled their child at your school.

Private School 189

Private School Enrollment ACT Programs 189

Ruffaloni

AUGUST 16, 2023

This blog is not about the results of our study; we will be releasing our report at the end of September. Instead, I will talk about what our colleagues, experts, and professionals in the admissions, marketing, enrollment, and financial aid offices at hundreds of colleges told us just a few weeks ago at the RNL National Conference.

Financial Aid 130

Financial Aid Enrollment Applications High School 130

Enrollment Catalyst

JANUARY 3, 2023

This is when your parents will share stories from their child’s educational experiences and will refer their friends to consider your school. Over the years, I have written many blog posts on this topic and have presented many webinars and workshops at conferences. Advocacy is the final phase of the Family Journey. You should.

Enrollment 213

Enrollment Programs Admissions Education 213

Ruffaloni

JUNE 15, 2023

This blog was co-written with Dan Preston. There is continuing interest in the experiences of students from low-income families regarding college access, attendance, completion and success, and financial stability. RNL, in coordination with Ardeo Education Solutions and CampusESP, decided to investigate. Here are some ideas.

Financial Aid 147

Financial Aid Enrollment Out-of-State Scholarships 147

Ruffaloni

AUGUST 8, 2023

This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on higher education. Hare are some key themes that we collected.

Higher Education 130

Higher Education Enrollment Education Education 130

Ruffaloni

DECEMBER 15, 2022

Over the course of the last 12 months, we published two groundbreaking reports focused on online education. We’ve discussed and presented findings from these reports throughout the year, but I recently asked my colleagues which points they found the most eye-opening in light of their work with graduate and online education programs.

Education 147

Education Education Online Programs Enrollment 147

Top Tier Admissions

APRIL 18, 2024

With tuition costs soaring to nearly six figures, concerns about affordability and the value of a college education have come to the forefront. This rising tide of tuition costs has sparked conversations about the accessibility of higher education, particularly among middle and upper-middle-class families.

Tuition 88

Tuition Financial Aid Loans Higher Education 88

Ruffaloni

MARCH 28, 2024

Institutions working with an OPM are operating in a black box with little to no transparency into how the OPM is doing what it is doing for the institution in what was supposed to be a partnership. The many temptations that have attracted schools to OPMs (or keep them tied to their OPM) could be the subject of an entire blog.

Online Programs 130

Online Programs Enrollment Graduate Students Programs 130

HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. What Is A Student Ambassador Program? What is a student ambassador program? To what end?

Higher Education 88

Higher Education Education Education Programs 88

The Enrollment Marketer

APRIL 17, 2024

What makes a great website? Attention to user experience Creative design Interactive and multimedia elements Content strategy Attention to user experience The experience people have — particularly prospective students — on your website is just as important as what’s actually on it. The UX is great on mobile, too.

Higher Education 98

Higher Education Campus Tours Enrollment Transition 98

HEM (Higher Education Marketing)

FEBRUARY 28, 2024

Reading Time: 9 minutes As social media evolves, how students, parents, and the community communicate and share feedback about educational experiences is also changing. So, what is the difference between social media monitoring and social listening? What is Social Media Listening? Get in touch with us today!

Retention 90

Retention Extracurricular Education Education 90

Enrollment Catalyst

JANUARY 28, 2024

Based on what I have seen implemented in schools, here’s how you can craft and implement this campaign with a focus on community sharing and online engagement. This graphic should focus on why they love your school or how your school has made a difference in their child’s education.

Private School 173

Private School Enrollment Education Education 173

Enrollment Catalyst

MAY 6, 2023

Throughout my career I have been an enrollment catalyst in my both higher and K-12 educational institutions. This is exactly what I do as I have coached hundreds and hundreds of schools. You will want to understand what is working and what is not working at your school. And they’re leaving opportunities on the table.

Enrollment 187

Enrollment Retention Financial Aid Tuition 187

Enrollment Catalyst

MAY 2, 2023

School leaders primarily call me because they either want to make sure their school continues to grow (or even remain full), or they need to turnaround a flat or declining enrollment. If you were developing a theory of school growth, what would you propose as the most important factors that influence enrollment growth?

Private School 170

Private School Enrollment Retention Tuition 170

Ivy College Essay

DECEMBER 15, 2023

What to Do if You Are Waitlisted – Ivy League College Admissions Letter of Continued Interest: The College Waitlist What to do if you are waitlisted? YOU) can take right now to increase your chances of getting off the waitlist and accepted — one of which is to write a letter of continued interest.

Ivy League 52

Ivy League Waitlist Admissions Field of Study 52

Ruffaloni

NOVEMBER 16, 2023

In fact, my colleagues who work with the Duke University Pratt School of Engineering recently sat down and developed a 10-step process that will help to ensure the success of their higher education marketing campaigns. It’s a continuous feedback process.” You can also watch their presentation.) Let’s count them down.

Enrollment 147

Enrollment Higher Education Field of Study Programs 147

Ivy Central

APRIL 28, 2023

Part 2: In this blog, we will explore Scripps College. Scripps has continued to champion qualities of both mind and spirit in accordance with the vision of its founder, newspaper entrepreneur, and philanthropist Ellen Browning Scripps. These institutions share contiguous campuses in the Southern California city of Claremont.

Early Decision 130

Early Decision Semester Letters of Recommendation Government 130

Inside Emory Admission

JANUARY 25, 2024

Emory will continue to superscore the ACT and SAT. LOOKING AHEAD We continue to evaluate our selection process, analyze indicators of academic promise, and assess how we can further advance equity, access, and diversity in our student community.

Testing 59

Testing Standardized Testing Early Decision Transfer 59

Inside Emory Admission

MARCH 29, 2023

Emory will continue to superscore the ACT and SAT. LOOKING AHEAD We continue to evaluate our selection process, analyze indicators of academic promise, and assess how we can further advance equity, access, and diversity in our student community.

Testing 94

Testing Standardized Testing Early Decision Transfer 94

HEM (Higher Education Marketing)

DECEMBER 13, 2023

A well-crafted SEO strategy that includes on-page SEO techniques can significantly boost the visibility of your school’s web content, allowing you to be seen by your target audience on the search engine results page. This, in turn, can help you connect with prospects who your content may further draw in.

Higher Education 87

Higher Education Education Education Enrollment 87

Top Tier Admissions

APRIL 30, 2024

As this school year draws to close and students pick next year’s classes, one of the most important choices they’ll face is what math class to take. But even for non-STEM students, calculus attainment continues to be a distinguishing factor. Institutions are looking for a simple gatekeeper. Will you be on track?

Admissions 62

Admissions Academic Tutors Placement Transcripts 62

Top Tier Admissions

APRIL 16, 2024

News & World Report recently released their Best Graduate Schools 2024 edition, which includes numerous rankings by category: Best Business Schools, Best Law Schools, Best Medical Schools: Research, Best Engineering Schools, and Best Education Schools, to name a few. News & World Report uses to calculate these rankings also changes.

Out-of-State 76

Out-of-State Extracurricular Admissions Enrollment 76

Top Tier Admissions

MAY 3, 2024

Founded in 1769, it holds the honor of being the ninth-oldest institution of higher education in the United States. What sets Dartmouth apart is its commitment to undergraduate teaching and its renowned liberal arts curriculum. News & World Report. This will likely result in a higher acceptance rate for the Regular Decision round.

Ivy League 72

Ivy League Acceptance Standardized Testing Financial Aid 72

Ivy College Essay

MAY 6, 2023

College Waitlists: How to Write a Good Letter of Continued Interest College waitlists can be a frustrating experience for students. In fact, there are steps that students can take to increase their chances of getting accepted off the waitlist, one of which is writing a letter of continued interest. The adcom is BUSY.

Waitlist 59

Waitlist Ivy League Field of Study Transfer 59

Niche

DECEMBER 14, 2023

2023 brought all sorts of changes to the marketing world, from the rollercoaster that is generative AI to Twitter’s (whoops, X’s) ongoing chaos, and continuing changes in how families are evaluating and choosing educational options for their children. As a result, 2024 is full of possibilities.

Enrollment 90

Enrollment Policies Education Education 90

HEM (Higher Education Marketing)

AUGUST 16, 2023

Reading Time: 5 minutes Higher Education Marketing (HEM) is celebrating its 15 th anniversary as its milestone this month. Our 15th company anniversary marks our growth as a reliable education marketing partner to schools and educational institutions of all kinds around the world. The HEM team knows education inside and out.

Higher Education 84

Higher Education Education Education International Students 84

HEM (Higher Education Marketing)

FEBRUARY 14, 2024

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ”

Higher Education 82

Higher Education Education Education Retention 82