HEM (Higher Education Marketing)

OCTOBER 30, 2024

Educational advertisements are crucial in creating awareness and attracting prospective students by effectively showcasing your educational institution’s unique features, values, and opportunities. Example: Here, MIT targets a warm lead – someone already interested in a specific program.

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Campus Tours Enrollment Higher Education Education 105

HEM (Higher Education Marketing)

JANUARY 22, 2025

Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy.

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Education Education Campus Tours Enrollment 105

HEM (Higher Education Marketing)

JANUARY 22, 2025

Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC). In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy.

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HEM (Higher Education Marketing)

DECEMBER 4, 2024

WeChat is an all-in-one app that combines messaging, social media, payments, and mini-programs. WeChat’s “Mini Programs” allow schools to build customized features like event registration systems, virtual tours, and interactive alumni networks. Understanding WeChat WeChat is widely known for its dominance in China.

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International Students Enrollment Tuition Education 105

HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. They want answers to specific questions, such as What internships are available in this program?

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Enrollment Campus Tours Mentorship Mentorships 105

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was. Source: AAPS 3.

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HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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AdmissionSight

DECEMBER 1, 2024

In this blog, we’ll explore why it might be the right choice for you! Community college isn’t just an affordable way to ease into higher education before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. What Is a Community College All About?

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HEM (Higher Education Marketing)

APRIL 9, 2025

Reading Time: 9 minutes Todays schools need to get creative to promote their programs in a way that resonates with prospects. User-generated content refers to any content, such as testimonials, social media posts, blogs, and videos, created by students , alumni, faculty, or other stakeholders rather than your institution itself.

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Education Education Enrollment Retention 76

HEM (Higher Education Marketing)

MAY 7, 2025

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education.

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Higher Education Education Education Retention 71

Top Tier Admissions

JANUARY 10, 2025

Equity in Access to Higher Education This study underscores the importance of addressing barriers that prevent talented students from accessing elite institutions. Efforts to improve equity, from holistic admissions practices to outreach programs, are crucial to ensuring that potential leaders come from all walks of life.

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Ivy League Mentorship Mentorships Concentration 95

Georgia Tech Admissions Blog

DECEMBER 2, 2024

This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. In fact, my hope is that by the end of this blog, the only thing clear-cut for you about the admission process is how unclear it can be. We have a strong sense of our programs and class limitations. Welcome, Ashley! They’re amazing!

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HEM (Higher Education Marketing)

JUNE 18, 2025

Are they spending five minutes reading your nursing program page but bouncing quickly from your homepage? If a student explores your hospitality program at 11:00 p.m. For example, engineering-minded students get content on OSU’s tech programs, improving engagement and application conversion. Personalization builds a connection.

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AdmissionSight

DECEMBER 3, 2024

In this blog, we’ve broken down the key differences between Oxford and Harvard to help you decide which might be the right fit for you. At the same time, over 23,000 students take advantage of its 11 academic divisions and popular graduate programs in law, business, and policy. So which one do you choose?

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The Enrollment Marketer

NOVEMBER 1, 2024

These are part of your school’s larger marketing tech stack and are the very basic components to both higher education marketing and data-backed decisions. This tool works well if you’re not sure how to create content, trying to brainstorm your blog strategy , or researching interests related to programs.

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Top Tier Admissions

NOVEMBER 21, 2024

In recent years, the landscape of higher education has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. students looking to study abroad.

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iSchoolConnect

DECEMBER 3, 2024

Saudi Arabia can be a compelling study-abroad option for international students as higher education initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.

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AdmissionSight

NOVEMBER 15, 2024

In this blog, we discuss in detail 10 ways to pay for college, and each of these options can be a good fit for you and your financial situation. These loan-free aid packages are often aimed at students from low- to moderate-income families, making it easier for those who qualify to pursue their education without a heavy financial burden.

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AdmissionSight

NOVEMBER 26, 2024

In this blog, we’ll show you how to be successful in college and give you the strategies to reach your goals—no matter where you are in your journey. Tuition was only a few thousand dollars a year, making higher education an affordable way to boost your chances of landing a high-paying job.

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Ruffaloni

JANUARY 20, 2025

In todays digital-first world, higher education institutions are increasingly turning to digital marketing to educate, engage, enroll, and retain students. Prioritizing top programs ensures that marketing resources are directed toward the areas with the highest demand or growth potential, improving overall program performance.

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Peterson's Blog

OCTOBER 31, 2024

In this blog, we will explore the benefits of earning a GED, whether you are college-bound or entering the workforce, and point you toward Peterson’s GED Prep Course so you can achieve the best GED score possible. Preparation for Higher Education : Studying for the GED covers core high school subjects that prepare you for college coursework.

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AdmissionSight

NOVEMBER 29, 2024

While they boast of their education systems being extensive and comprehensive, most neurodivergent students would disagree. This blog can serve as your guide on the best colleges for autistic students, including the best schools for high-functioning autism and colleges with autism programs.

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AdmissionSight

FEBRUARY 28, 2025

Knowing where UC San Diego stands nationally, globally, and in specific programs can help you decide if it fits you. This blog will break down UC San Diego’s rankings from sources like U.S. News & World Report, Times Higher Education, and QS World University Rankings. University of California, Berkeley.

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HEM (Higher Education Marketing)

JULY 2, 2025

A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. This blog post breaks down seven clear steps for launching a school podcast, from planning and production to promotion and measurement. Struggling with enrollment? Promote it across your school’s channels.

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AdmissionSight

JANUARY 17, 2025

The United States puts heavy importance on higher education, which can be seen in its overwhelming number of 4,000 different institutions across the nation. In this blog, well give a list of U.S. This means college encompasses all higher education facilities, from large research universities to small vocational schools.

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HEM (Higher Education Marketing)

DECEMBER 31, 2024

Todays chatbots dont just answer basic questionsthey guide prospective students through complex processes like application submission or program selection. By identifying education marketing trends and adjusting your approach in real time, you can ensure that your efforts are always aligned with your goals.

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HEM (Higher Education Marketing)

JULY 16, 2025

TargetX is built on Salesforce and tailored for higher education, especially career colleges that need efficient outreach. This means an organization can start small and trust that Slate will accommodate more applicants, programs, or campuses over time without needing a major system overhaul. Source: Class Systems 3. Recruiters.

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HEM (Higher Education Marketing)

JUNE 25, 2025

Reading Time: 11 minutes Higher education enrollment no longer begins with a handshake on campus; it starts the moment a student finds your website. This blog post breaks down how a modern portal transforms the student experience and what your institution needs to build one that works. Modern applicants are tech-native.

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The Enrollment Marketer

APRIL 15, 2025

A smarter, more sustainable approach to marketing your grad programs starts by drawing students in through high-quality, helpful content and strong search visibility not shouting louder or spending more than the competition. Build blog content around the real questions students ask, like Is it worth it to get a graduate degree in 2025?

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AdmissionSight

JANUARY 1, 2025

Yes, these schools might look expensive at first, but thanks to amazing financial aid programs, you could end up paying nothing. With the right help, you could have access to a world-class education without breaking the bank. In this blog, well show you 10 incredible colleges that offer free tuition to low-income students.

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College Essay Guy

DECEMBER 6, 2024

Which institutions are covered by the Excelsior Scholarship Program? TABLE OF CONTENTS (click to skip ahead) What is the Excelsior Scholarship Program? How much does the Excelsior Scholarship program cover? How long does this program last? In this way, qualifying students can ensure that their education is fully funded.

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HelloCollege

DECEMBER 5, 2024

When it comes to higher education, few options rival the versatility and depth of a liberal arts education. Whether you’re exploring small, close-knit colleges or larger institutions offering a liberal arts education, understanding the philosophy and benefits behind this model can help you make an informed decision.

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AdmissionSight

FEBRUARY 22, 2025

In this blog, well break down the University of Virginias 2025 rankings and what they mean for you. In terms of programs, according to U.S. And if business is your thing, the Darden School of Business is world-renowned for its entrepreneurship and leadership programs. How a school fits your goals, interests, and plans matters.

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HEM (Higher Education Marketing)

MARCH 19, 2025

This blog explores ten of the best summer camp marketing strategies to ensure your program stands out. One of the most effective ways to promote your summer camp is by creating blog posts, videos, and articles about the benefits of attending your camp. Example: Here is a simple way to garner interest in your summer camp program.

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HEM (Higher Education Marketing)

MAY 21, 2025

This blog post offers a comprehensive guide to understanding and effectively advertising to college students against this backdrop. Why Marketing to College Students (1824) Matters Lets start with a simple truth: the 1824-year-old demographic is one of the most important audiences for higher education marketers today.

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HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. In fact, email engagement has surged by a staggering 78% in recent years. Absolutely. Meet Sophie.

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Top Tier Admissions

APRIL 22, 2025

As families craft college lists and weigh big decisions about where their students will thrive, a new and urgent factor has entered the conversation: questions around federal funding in higher education. All of this raises critical questions for families navigating the college admissions process in 2025.

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