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Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results?
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. So, in an era where clear-cut notions are decreasing in number, the idea that the college admission process is clear-cut absolutely needs to be addressed. The majority of applications for first-year admission are read by at least two individuals.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in highereducation today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in highereducation.
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in highereducation. However, like many small colleges around the country, it struggled in an increasingly difficult highereducation environment.
Artificial intelligence (AI) has made a buzz throughout highereducation in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for highereducation are transformational.
5 use cases for generative AI in highereducation from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy. These models can be fine-tuned over time to improve accuracy.
UPenn’s admissions process is as tough as it gets. UPenn Acceptance Rate Trends Over the past decade, the UPenn acceptance rate has been on a steady decline, making the already tough admissions process even more competitive. ED applicants show a commitment that admissions officers love, which can give you a real edge.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
They include institutions that exist to push the boundaries Among small, rural liberal arts colleges is a subset of schools founded at different times and for different reasons to challenge the status quo in highereducation and to turbocharge the notion of education as an engine of social good.
Historically Black College or University (HBCU): In Title III of the HigherEducation Act of 1965, Congress officially defined HBCUs as institutions of higher learning that were accredited and established before 1964, and whose principal mission is the education of Black Americans.
This blog was co-written by Jessica Ickes, Vice President, Market and Research Services and Wes Butterfield, Chief of Consulting Services At the RNL National Conference, we facilitated roundtable discussions focused on Artificial Intelligence (AI) and its potential impact on highereducation. Hare are some key themes that we collected.
Therefore, as you seek to improve your recruitment endeavors in 2024, adopting a CRM for highereducation isn’t a choice but a necessity. Continue reading to delve deeper into the significance of implementing an education-industry-focused CRM. What is the Purpose of a CRM for HigherEducation?
Reading Time: 9 minutes The rapid advancement of highereducation marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in HigherEducation What is CRM in highereducation?
At Top Tier Admissions, we take pride in our team of expert counselors who bring a wealth of experience, knowledge, and passion to guiding families through the college admissions process. Shannon Kennedy has over 25 years of experience in the college admissions field.
Are you an admissions leader considering using a call center to help address your challenges with student enrollment? If so, you probably feel unsure about how to decide between all of the options out there.
Is your admissions team unable to get to prospective student leads quickly enough? Are you struggling to hit your enrollment goals and looking for ways to improve admissions conversions? Or does the outreach strategy need improvement?
Gender disparities in college admissions have made headlines in recent years, with women now outnumbering men on many campuses. While some frame this as a recent shift and sources are reporting on this trend as if it were unprecedented (a wake-up call for men), the reality is that women have outpaced men in highereducation for over 40 years.
faced the social and educational upheavals of the pandemic.Now those college-bound students confront a highereducation landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,
Additionally, these programs strengthen staff retention by showing newer professionals the viability of highereducation as a rewarding, long-term career path through ongoing professional development and growth opportunities.
Do you want to increase student enrollment and feel that outsourcing part of your admissions process can help you get there? If so, you’re probably considering hiring an admissions partner to communicate with your prospective students.
Applications for freshman admission increased 24.3% The Chronicle of HigherEducation recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. this year, for a staggering total of 90,562 applications.
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
We have over 15 years of experience in education marketing to draw from, so we know the strategies that give the best results. In this blog post, we’ll explore the basics and essentials of multi-channel marketing in highereducation. Understanding Multi-Channel Marketing in HigherEducation What is multi-channel marketing?
High school students and parents are often bombarded by well-meaning friends and relatives who think they know it all when it comes to college admissions, the college search process, college applications, essay writing, and more. The College Admissions Process Podcast – hosted by high school principal John Durante.
In recent years, the landscape of highereducation has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. Applicants appeared first on Top Tier Admissions.
As families craft college lists and weigh big decisions about where their students will thrive, a new and urgent factor has entered the conversation: questions around federal funding in highereducation. All of this raises critical questions for families navigating the college admissions process in 2025.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Schools that simplify this process often see higher application completion rates.
Understanding this demographic isn’t just importantit’s crucial for the future of highereducation. Campus visit insights for admissions teams Despite our digital transformation efforts, traditional visit experiences still dominate: 68% participate in guided group tours. Only 7% would use institution-specific apps.
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a highereducational institution, who has a GPA of 3.0 The deadline to apply is January 9th.
In this article, well unpack why MIT doesnt consider legacy admissions, explore some stats (like the MIT Common Data Set and MIT deferral rates), and share tips on how to crush your MIT application. MIT is one of the few elite institutions that doesnt have legacy admissions because it holds steadfast to a meritocratic admissions process.
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. The findings are both thought-provoking and sobering, especially for families navigating the competitive college admissions process.
Today, the selective college admissions process is a game of strategy. So, w hat is demonstrated interest in college admission and how can you show it to improve your odds of being accepted? What is demonstrated interest in college admission? Admissions offices do make decisions about who is accepted and who is rejected.
This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. The importance of swift technical support in highereducation cannot be overstated, as exemplified by several leading institutions.
What are you doing in your role to positively affect the admissions process? In today’s rapidly evolving highereducation landscape, university leaders must recognize the pivotal role of efficient admissions processes in securing and maintaining competitive advantage. Who makes admissions decisions?
Admissions officers seek genuine stories that showcase individuality and personal growth,” says Krebs in the article. These are the kinds of personal stories that stand out to admissions readers—and they require a human touch. The post HelloCollege in the LA Times: The Role of AI in College Admissions appeared first on HelloCollege.
Supreme Court right now dealing with the role of affirmative action in college admissions, brought by the group Students for Fair Admissions against Harvard University and other well-known universities. That lawsuit led to the first major Supreme Court case on affirmative action in highereducationadmissions.
UVA ranks high in academics, research, and career prospects, making it a great choice if youre looking for a top-tier education. If youre thinking globally, its placement in Times HigherEducation and QS shows its respected worldwide. Admission is competitive. Unlike U.S. Standardized test scores (optional).
On June 29, 2023, the Supreme Court of the United States ruled against Harvard University and the University of North Carolina in twin cases brought by Students for Fair Admissions, ruling that the decades-long policy of race-conscious admissions in American highereducation was unconstitutional.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of highereducation. However, other factors like program availability (37%) and admission concerns (24%) play significant roles, too. These aren’t just statistics.
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