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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. But what does data analytics mean in the context of higher education marketing, and how can you apply it to achieve tangible results?

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Is College Admission Clear-Cut?

Georgia Tech Admissions Blog

This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. So, in an era where clear-cut notions are decreasing in number, the idea that the college admission process is clear-cut absolutely needs to be addressed. The majority of applications for first-year admission are read by at least two individuals.

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What Is Student Success in Higher Education? How Digital Marketing and CRM Tools Drive Achievement

HEM (Higher Education Marketing)

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in higher education.

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Solving the Enrollment Puzzle at a Small College

Ruffaloni

How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.

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Top Call Center Problems for Higher Education Admissions Outreach

Enrollment Builders

Are you considering outsourcing part of your admissions outreach to a call center? If so, you might have heard about potential issues.

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Responsible AI for Higher Education: Cutting Through the Noise

Ruffaloni

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Generative AI in Higher Education: A 360-Degree Approach

Ruffaloni

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy. These models can be fine-tuned over time to improve accuracy.