This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including highereducation marketing. But what does data analytics mean in the context of highereducation marketing, and how can you apply it to achieve tangible results? Contact HEM today!
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in highereducation. However, like many small colleges around the country, it struggled in an increasingly difficult highereducation environment.
Small liberal arts colleges, where teaching is a practice equal to scholarly work, are rightly known for their commitment to student-centered education. The value and viability of liberal arts education have long been under the microscope.
This week we welcome Assistant Director of Admission, Ashley Brookshire, to the blog. So, in an era where clear-cut notions are decreasing in number, the idea that the college admission process is clear-cut absolutely needs to be addressed. The majority of applications for first-year admission are read by at least two individuals.
UPenn’s admissions process is as tough as it gets. UPenn Acceptance Rate Trends Over the past decade, the UPenn acceptance rate has been on a steady decline, making the already tough admissions process even more competitive. ED applicants show a commitment that admissions officers love, which can give you a real edge.
Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in highereducation, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding HigherEducation CRM What is a CRM in highereducation?
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!
Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).
Parents are eager to be involved in their child’s education. Source: HigherEducation Marketing Defining Engagement-Based Email Marketing For schools, engagement is arguably the most crucial metric of email marketing. Source: HigherEducation Marketing | Mautic 2. Source: HigherEducation Marketing | Mautic 4.
Why does this matter for education marketing? A school podcast is an audio series created by educators, students, or staff to share news, stories, or educational content. Their goal was to demystify college admissions for prospective students by sharing firsthand insights from actual admissions officers.
Applications for freshman admission increased 24.3% The Chronicle of HigherEducation recently highlighted the universitys automatic-admit policy, viewed as an affirmative action alternative but also a major factor in UT Austins increasing selectivity. this year, for a staggering total of 90,562 applications.
faced the social and educational upheavals of the pandemic.Now those college-bound students confront a highereducation landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in highereducation today is changing rapidly. In this blog post, we’ll explore the true meaning of student success and what key metrics are best p laced to measure student success in highereducation.
January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a highereducational institution, who has a GPA of 3.0 The deadline to apply is January 9th.
At HigherEducation Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Schools that simplify this process often see higher application completion rates.
At Top Tier Admissions, we take pride in our team of expert counselors who bring a wealth of experience, knowledge, and passion to guiding families through the college admissions process. Shannon Kennedy has over 25 years of experience in the college admissions field.
Community college isn’t just an affordable way to ease into highereducation before transferring to a four-year program—it’s also a great option if you want to skip the university route altogether. Also, community colleges go the extra mile to make education even more affordable. What Are the Best Community Colleges in the US?
A recent study examining the educational backgrounds of top achievers in American society presented compelling evidence that elite colleges play an outsized role in shaping future leaders. The findings are both thought-provoking and sobering, especially for families navigating the competitive college admissions process.
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
News & World Report, Times HigherEducation, and QS World University Rankings. Based in Atlanta, Georgia Tech is an engineering and technology education leader. Each of these schools brings something unique to the table, but they all commit to providing quality education and promoting innovation.
When it comes to highereducation, few options rival the versatility and depth of a liberal arts education. Whether you’re exploring small, close-knit colleges or larger institutions offering a liberal arts education, understanding the philosophy and benefits behind this model can help you make an informed decision.
Today, the selective college admissions process is a game of strategy. So, w hat is demonstrated interest in college admission and how can you show it to improve your odds of being accepted? What is demonstrated interest in college admission? Admissions offices do make decisions about who is accepted and who is rejected.
Navigating the college admissions journey can be overwhelming, but your 529 education savings plan can do more than just cover tuition. At Kate Stone College Consulting , we help families use their 529 funds to invest in expert college prep and admissions coaching. What types of coaching services qualify?
In recent years, the landscape of highereducation has dramatically shifted for U.S. The rising costs of education in the U.S. have led many to explore opportunities in Europe, where tuition can be significantly lower, and the quality of education is often world-class. The rising costs of education in the U.S.
In just the last two years, the sector contracted by 2% , according to a report from the National Center for Education Statistics, highlighting a widespread challenge that has been building over the last decade. In fact, 80% of the high school juniors we surveyed were more interested in colleges that offered direct admissions programs.
It means youre getting an Ivy League-level education at a public school price. UVA ranks high in academics, research, and career prospects, making it a great choice if youre looking for a top-tier education. If youre thinking globally, its placement in Times HigherEducation and QS shows its respected worldwide.
In this article, well unpack why MIT doesnt consider legacy admissions, explore some stats (like the MIT Common Data Set and MIT deferral rates), and share tips on how to crush your MIT application. MIT is one of the few elite institutions that doesnt have legacy admissions because it holds steadfast to a meritocratic admissions process.
In AP courses, students encounter college-level material and can prove their knowledge to admissions committees through standardized metrics like AP exams. Or, what do AP scores and courses mean from a college admissions perspective? How do AP scores impact your admissions profile?
And let’s be real, if you’re looking for top-notch education, these two are probably already on your list. Harvard University Harvard University, founded in 1636, holds the title of the oldest highereducation institution in the U.S. Oxford vs Harvard—two names that pretty much scream “academic royalty.”
Are you a student of Hispanic/Latino heritage looking for ways to fund your college education? Founded in 1975, the Hispanic Scholarship Fund aims to empower Hispanic students to pursue highereducation and achieve their full potential. residency status, contact info), education level, work history, and more.
The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Prospective students can conduct exhaustive research without contacting an admissions office. Keen on increasing organic traffic and leads? Contact HEM today!
While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Understanding the difference between CRM and LMS and integrating them into your educational marketing strategy can provide a powerful edge. What is the purpose of LMS in education? Start here!
High school students and parents are often bombarded by well-meaning friends and relatives who think they know it all when it comes to college admissions, the college search process, college applications, essay writing, and more. The College Admissions Process Podcast – hosted by high school principal John Durante.
For education marketers targeting younger demographics, Snapchat’s low-friction, high-engagement environment makes it a powerful, if often underutilized, channel. What makes it especially powerful for education marketing is the way it enables institutions to meet students where they are in their preferred format, tone, and space.
They’re not just intimidated by the paperworkthey’re questioning the entire value proposition of highereducation. The numbers tell a sobering story: over 90 percent of high school juniors and seniors find financing their education somewhere between “somewhat difficult” and “very difficult.”
Turn Your Website Into a Top-Performing Recruiter Think of your website as your lead admissions counselor. As a result, the school saw a 10% year-over-year increase in admissions, clear evidence that an optimized, easy-to-find website translates into more student enrollments. Admissions essays? Source: Oregon State University 2.
This week in college admissions, international student visas are down from last year, the Army is making changes to ROTC programs, public trust in highereducation has risen, and a housing survey shows that students value privacy and mental health support.
An Enrollment Management System is more than a tool for admissions; it’s a digital backbone for your recruitment, application, and onboarding processes. While many systems include basic applicant tracking and form building, a true EMS integrates across departments, touching admissions, marketing, student services, financial aid, and beyond.
Most college admissions experts recommend submitting as soon as applications open. A 529 plan is a special savings account that gives you tax and financial aid benefits, allowing you to cover college tuition and other education-related costs. Financial aid benefits.
Harvard’s Growth and Early Challenges How Harvard’s Foundation Still Influences Admissions Frequently Asked Questions Takeaways Who Was John Harvard? Despite his modest beginnings, John Harvard’s educational pursuits and marriage to a wealthy family later gave him a considerable inheritance, which helped establish his legacy.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content