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PR Circus

The Thoughtful College Search

I particularly think about the two conceptions of college counseling at this time of year. Later this week my school will hold commencement exercises marking the end of each senior’s high school journey. At the same time, this time of year can easily deteriorate into seeing college choices as public relations opportunities.

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Marketing Strategies for Single-Gender Schools: Experts Share Their Best Tips

Niche

Bethany Stotler Director of Communications and Marketing, Foxcroft School “We strive to be educational — about our program, our differentiators, and about the girls’ school advantage, citing research from trusted sources like the International Coalition of Girls’ Schools (ICGS). Own your school’s single-gender status.

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How (and Why) to Uplevel Your School Profile Post-SCOTUS: A Guide for Counselors that Predominantly Serve First Generation, Low-Income and/or Underrepresented Students of Color

College Essay Guy

What does college and/or career counseling look like at your school? How many students go on to four or two-year colleges post-graduation—and what are the colleges they’ve been accepted to/enrolled at? School Community What are your student demographics?