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PR Circus

The Thoughtful College Search

I particularly think about the two conceptions of college counseling at this time of year. Later this week my school will hold commencement exercises marking the end of each senior’s high school journey. At the same time, this time of year can easily deteriorate into seeing college choices as public relations opportunities.

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Marketing Strategies for Single-Gender Schools: Experts Share Their Best Tips

Niche

Bethany Stotler Director of Communications and Marketing, Foxcroft School “We strive to be educational — about our program, our differentiators, and about the girls’ school advantage, citing research from trusted sources like the International Coalition of Girls’ Schools (ICGS). Own your school’s single-gender status.

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How (and Why) to Uplevel Your School Profile Post-SCOTUS: A Guide for Counselors that Predominantly Serve First Generation, Low-Income and/or Underrepresented Students of Color

College Essay Guy

Undermatching Undermatching is a phenomenon in which many high-achieving low-income students do not attend more selective colleges, despite having the academic profile to be competitive applicants. If any of the details above sound familiar, it can be incredibly helpful to make space for them in your School Profile.