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PR Circus

The Thoughtful College Search

I particularly think about the two conceptions of college counseling at this time of year. Later this week my school will hold commencement exercises marking the end of each senior’s high school journey. At the same time, this time of year can easily deteriorate into seeing college choices as public relations opportunities.

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College Recommendation Letters are a Waste of Time

Admissions Madness

They have rigorous standards, decline more requests than they accept, and submit comparatively few letters. He makes the obvious point that students attending small college preparatory schools will receive more thoughtful letters from staff who know them better than their public-school peers.

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Marketing Strategies for Single-Gender Schools: Experts Share Their Best Tips

Niche

“With students in the driver’s seat more than ever on school choice (especially for high school) be sure to segment your messaging with a clear distinction between what parents want (higher test scores, better grades) and what students desire (belonging, acceptance, deeper friendships, less competition.) The magic trick?

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How (and Why) to Uplevel Your School Profile Post-SCOTUS: A Guide for Counselors that Predominantly Serve First Generation, Low-Income and/or Underrepresented Students of Color

College Essay Guy

What does college and/or career counseling look like at your school? How many students go on to four or two-year colleges post-graduation—and what are the colleges they’ve been accepted to/enrolled at? School Community What are your student demographics?