This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What to Know About Education Call Center Services If youve ever wondered whether education call center services are worth exploringor what they actually do youre not alone.
Call Center vs. Contact CenterWhats the Right Fit for Your Enrollment Strategy? Todays prospective students expect more than a call. They expect a text. A link. A reply at 8 PM. A human who knows their name and understands what theyre looking for.
You know something needs to change to hit your institution’s enrollment goals. Many leaders believe the best way to do this is to increase their number of leads.
You have plenty of new inquiries coming in. But your team can’t keep up with responding to every single one. They have to pick and choose (sometimes at random) because there isn’t enough time in the day to reach out to every prospective student.
Are you unhappy with your enrollment rate of prospective students? Do you worry something is wrong with your higher ed admissions strategies but don’t know how to improve them? You’re not alone!
Conversion rates and capture rates in higher education are important pieces of online marketing. But there’s more to the enrollment management story than what happens with marketing and lead generation.
We at Enrollment Builders love in-person networking events. We're so glad that most higher ed organizations are hosting their admissions and strategic enrollment management conferences in 2024.
Is your admissions process letting prospective students fall through the cracks? Are you frustrated by the number of no-shows to scheduled appointments with your admissions team?
Is there a disconnect between your institution’s marketing department and admissions team? Do you worry about whether your enrollment marketing strategies are providing qualified prospects for your admissions counselors to engage with?
You’re eager to accelerate enrollment growth, but your admissions team isn't having enough qualified conversations with prospective students. How can you get more students to apply without spending more on leads? You worry your team isn’t maximizing opportunities in your existing lead pool. More conversations lead to higher enrollment, but how can you achieve this without additional lead generation costs?
Do you want to increase student enrollment and feel that outsourcing part of your admissions process can help you get there? If so, you’re probably considering hiring an admissions partner to communicate with your prospective students.
Are you an admissions leader considering using a call center to help address your challenges with student enrollment? If so, you probably feel unsure about how to decide between all of the options out there.
Does your admissions team struggle to contact new student leads quickly or effectively? If so, you’re probably evaluating whether to work with a call center - and you likely have a lot of questions about doing so.
Is your admissions team unable to get to prospective student leads quickly enough? Or does the outreach strategy need improvement? Are you struggling to hit your enrollment goals and looking for ways to improve admissions conversions?
Are you concerned that your current contact strategies are letting potential students slip through the cracks? Is your admissions team making data-driven decisions to improve outreach or do you feel unable to challenge the status quo?
As an enrollment leader, you may be wondering if a partnership with an enrollment management company or a higher education call center can enhance your institution's enrollment numbers. To help you make this critical decision, we've crafted this comprehensive guide, focusing on how a successful contact center partnership can foster growth for your institution.
"He who fails to plan is planning to fail," Winston Churchill famously said. While he was speaking about war plans in World War II, his words of wisdom hold true for contemporary enrollment management. Having a strategic enrollment management plan for your institution means you’re more likely to succeed in establishing priorities, combatting uncertainty, and achieving your student enrollment goals.
Since COVID-19 wreaked havoc on every facet of life, colleges and universities have experienced an enrollment decline of about 1 million students, which is more than 5 percent in a little more than two years. 1 Strategic Enrollment Management (or SEM) has never been more critical for institutions that are working to attract the right students, balance academics with the needs of the market, and focus on long-term student success—especially in today’s environment where increasing numbers of stude
Your admissions team has an appointment scheduled with an interested prospective student … now what? Will the prospective student answer the call when the appointment time rolls around? Does the prospective student understand the importance of the call? Does the prospective student recognize that this call will help them determine if the institution is a right fit?
Institutions often ask: Why do only 8% of our leads convert into students? We spent an enormous amount of energy and resources on generating new leads for my admissions team. So what happened to the other 92% of prospective students we generated? Why didn’t they enroll and what can my admissions team do to increase these conversion rates?
"The truth is, we didn’t realize at first how working “aged” leads would make such a huge impact for our clients who are trying to grow academic programs. We had a thought that if we combined two established practices, aged lead follow-up and outbound contact strategies, it would redefine the way our higher education Contact Center operates. It wasn't until we saw it in practice that we noticed how significant of a game-changer it was for our partners.
You work hard to generate leads so your institution can grow. Despite the increases in marketing budget and lead volume (not to mention the long hours you’ve poured into the project), you’re still struggling with your enrollment goals.
As the person ultimately responsible for ensuring enrollment growth at your institution, you will be challenged with “defending” and advancing any changes to existing plans. You may find yourself wondering. "What will leadership (and my team) want to know about my plan to introduce a Contact Center partnership ?". Wouldn't it be wonderful if you could guess what questions might be asked of you before these presentations?
Being down in enrollment causes panic for any admissions executive. During this stressful time, any number of thoughts run through your head. You’ve either heard it said or thought to yourself: “If we had more leads at the top of the funnel, we would have hit our goals.” Sure, because more in equals more out, right?
Institutions have thousands of leads and wonder why they don’t turn into students. The answer is that the institution doesn’t build a relationship with each lead. Colleges and universities flood prospects with email, one-off calls, and print pieces designed to inform the prospect about the institution. When there’s no consistent, systematic approach to building a relationship with those prospects, then the “relationship” that’s built is simply transactional (e.g., Apply Now!
You’re working hard to lift enrollment numbers. You’ve identified the problems in your admissions process, and you’re ready to work with a partner who can help you. You’ve built excitement around a solution but are shot down when you seek purchase approval: “That’s too expensive! Can’t we do this in-house?”. Maybe you’ve heard this before from leadership.
It may not seem obvious, but the request for information (RFI) forms on your college or university’s website can make or break your new student enrollment goals. Each of your RFI forms is one of the first interactions a prospective student has with your institution. They should: Be easy to locate and clearly marked. Be quick and easy to navigate and submit.
“When enrollment is up, praise marketing. When enrollment is down, blame admissions.”. If you’ve heard this quip on your higher ed campus, chances are there is a strained relationship between those two offices. At most colleges and universities, the admissions office and marketing department are separate, having two distinct functions. The main goal of the marketing office is to generate awareness and interest for the institution’s brand.
There’s no shortage of leads coming to your higher ed admissions department every day, but your team still struggles to grow new student enrollment. They are overwhelmed and stressed. There’s overall dissatisfaction among your employees, which looks like high turnover or counselors with decades of seniority who now function as little more than seat warmers.
We at Enrollment Builders love in-person networking events. We're so glad that most higher ed organizations are hosting their admissions and enrollment management conferences in 2023. Now, almost three years after the COVID-19 pandemic shut down everything, it's starting to feel like "normal" again. We are grateful that conferences have mostly returned to business as usual.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content