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How Can You Engage the Families of Current Students?

Ruffaloni

To celebrate the release of our 2023 University Family Engagement Report , we held a webinar and were joined by an enthusiastic group of professionals who wholeheartedly answered our polling questions during the webinar ( you can watch the webinar on-demand here ). How are institutions engaging families of college students?

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Meeting 3 Key Student Expectations Through Exceptional Instructional Design for Online Courses

Ruffaloni

Often this involves chunking learning materials to separate evergreen content that is continually relevant from dynamic content like timely case studies, current events, and statistics that will need to be updated more frequently. Explore more best practices for instructional design at our webinar.

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HubSpot for Education: Marketing & Admissions at K-12 Schools

The Enrollment Marketer

The way to do that within HubSpot’s ecosystem is to have both populations live in separate objects; parents live in HubSpot’s CONTACT database and candidates live in the DEALS database. Contacts = Parents Deals = Candidates (i.e. You’ll likely want to add a few other custom properties here like phone number, job title, etc.

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Adjusting Enrollment Marketing Strategies in Light of FAFSA Hurdles

The Enrollment Marketer

These events may be more effective if hosted in neutral sites like local libraries, community centers, or other third-party educational institutions, but are also effective on your own campus or online. Be sure to record virtual events to be able to share with all of your admitted students who are otherwise unable to attend a live event.

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The Dos and Don’ts of Leveraging University Traditions in Your Annual Giving Strategy

EAB

Share anecdotes of how these traditions have continued to shape the lives of students, faculty, and the entire campus community. These platforms are particularly adept at showcasing traditions with strong visual components, such as game day celebrations and homecoming events.

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6 ways leaders are rethinking their student affairs organizational charts in 2023

EAB

This org design trend may be a response to recent political events and a sense of mistrust of campus safety officers among students. Given the shared mission of student affairs divisions across the higher education industry, these changes are likely made with the goal of improving student outcomes and the quality of students’ lives.

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Why customer service matters for community colleges

EAB

We can all relate to the frustration of not being able to connect to the right person, repeating ourselves, and having to wait for appointments, especially when it disrupts our personal lives. These features can help gather feedback on events, such as orientation, or ask students about their communication preferences.