HEM (Higher Education Marketing)

MARCH 27, 2024

Due to mounting concerns about internet security and user privacy, data collection presents a significant challenge for educational marketers, decreasing the reliability of tools like Cookies. With this in mind, how can you ensure that you can continue to access the data you need to reach marketing objectives for your school?

Education 85

Education Education Higher Education Testing 85

Great College Advice

JANUARY 15, 2024

On it’s face, this expression of excitement lets the college know that you have done your research, that you have considered all your options in higher education, and that you have chosen to apply to this college because you feel strongly that you would be a great fit for the school. Other schools, however, have a lower yield rate.

Admissions 105

Admissions Early Decision Higher Education Acceptance 105

HEM (Higher Education Marketing)

AUGUST 16, 2023

Reading Time: 5 minutes Higher Education Marketing (HEM) is celebrating its 15 th anniversary as its milestone this month. Our 15th company anniversary marks our growth as a reliable education marketing partner to schools and educational institutions of all kinds around the world. It’s how the company started. The solution? “By

Higher Education 84

Higher Education Education Education International Students 84

The Enrollment Marketer

APRIL 4, 2023

As an enrollment professional who oversees admissions, email communications, social media, customer relationship management (CRM) tools, events, webpages, and marketing outreach (and probably more), there’s something to be said about finding that one tool that brings all of these facets together – a platform that can do it all.

Enrollment 97

Enrollment Higher Education Retention Education 97

The Enrollment Marketer

APRIL 10, 2024

Both offer robust tools to help enrollment marketers attract, engage, and nurture prospective students through the admissions funnel. Its CRM platform leverages inbound marketing tactics to attract and convert leads. So, while Slate handles much of the heavy lifting for enrollment teams, it lacks robust marketing automation features.

Higher Education 52

Higher Education Education Education Enrollment 52

HEM (Higher Education Marketing)

SEPTEMBER 6, 2023

Reading Time: 8 minutes A school’s student portal should be a space that attracts prospects and naturally guides them through the admissions funnel. Schools looking to maximize this space and use it as a tool for nurturing leads can generate great results by applying industry best practices and prioritizing easy and quick communication.

Applications 87

Applications Enrollment Education Education 87

EAB

SEPTEMBER 20, 2023

Appily combines EAB’s suite of student services into a one-stop destination where visitors can discover colleges, take virtual tours, find scholarships, explore majors, and match with schools. The Appily site is free for students. For more information on Appily and its features, please visit appily.com.

Financial Aid 98

Financial Aid Scholarships Enrollment Higher Education 98

The Enrollment Marketer

APRIL 19, 2023

Here’s the thing: admissions professionals and marketers need to attract, engage, and enroll students — fast. Luckily, there are marketing tactics and technological advances that make guiding prospects in their journey easier than ever, provided that your college or university is willing to adapt to the times.

Higher Education 95

Higher Education Education Education Financial Aid 95

HEM (Higher Education Marketing)

JANUARY 3, 2024

Since hybrid and remote work formats have gained popularity, many marketing managers wonder how to balance their team’s productivity and well-being. In the education industry, many schools are increasingly investing in strategies and resources to address these concerns and foster a productive team culture amid these changing work dynamics.

Accommodations 94

Accommodations Orientation Education Education 94

Ruffaloni

FEBRUARY 23, 2023

Before entering higher education, Andrea’s background included building sales, marketing and product strategies and solutions for tech-startups. Enrollment and marketing leaders and staff to provide insight into current practices and the future resources needed to be competitive in a whole new domain.

Online Programs 147

Online Programs Programs Retention Enrollment 147

Great College Advice

SEPTEMBER 28, 2023

But do you know how to write an email to college admissions counselors? Reasons to Write an Email to College Admissions Officers Students may have different reasons to write an email to college admissions. You want to get the information you need in a way that conveys interest without becoming a nuisance.

Admissions 116

Admissions Waitlist Financial Aid Out-of-State 116

HEM (Higher Education Marketing)

JANUARY 31, 2024

Though this feature is available to all social media users, over the past years, more and more companies, schools included, have started using it as a part of their marketing strategy. This significant trend underscores the importance of schools embracing live streaming as part of their marketing and communication strategies.

Education 77

Education Education Higher Education In-State 77

Admissions.Blog

FEBRUARY 28, 2023

In addition, certain counselors who get email newsletters from the Common App received an email late Tuesday confirming that the prompts would stay the same while also mentioning that the Common App wants “to learn more about who is choosing certain prompts to see if there are any noteworthy differences among student populations.”

Applications 98

Applications Orientation Out-of-State Higher Education 98

Niche

APRIL 24, 2023

Target the information that makes the most sense to your needs and work as an enrollment and marketing team to build your 2023-24 comm flows and strategies that will support students and your own institutional goals. Want to keep updated about the blog? Sign up for the newsletter!

Financial Aid 109

Financial Aid Minor Out-of-State High School 109

EAB

OCTOBER 24, 2023

Todd and Beth urge university leaders to make their school website more helpful to adult learners. My name is Beth Donaldson and I'm the Managing Director of our Adult Learner Consulting Services here at EAB. You can join the conversation on social media using #EABOfficeHours. So give these folks a listen and enjoy. music] 0:00:48.5

Financial Aid 64

Financial Aid Scholarships Enrollment International Students 64

HEM (Higher Education Marketing)

MAY 31, 2023

Reading Time: 11 minutes Any school looking to increase its engagement on social media may be keen to know about the positive impact a student ambassador program can have. Not yet sold on the idea of student ambassadors for your school? Schools looking into influencer marketing can use these statistics to their advantage.

Programs 93

Programs Campus Tours Mentorship Mentorships 93

HEM (Higher Education Marketing)

JUNE 14, 2023

However, with so many schools competing for the same prospects in today’s digital education marketing landscape, setting your school apart and attracting prospects can be challenging. That’s where an education marketing agency can make a difference. Here are some top tips to help your school succeed.

Education 88

Education Education Higher Education Applications 88

HEM (Higher Education Marketing)

FEBRUARY 8, 2023

Reading Time: 11 minutes You invest time, effort, and dollars in your digital marketing, but how do you know what’s working and what isn’t? With so many digital channels, most schools face fragmented data that can hold them back from determining which efforts produce the results they seek. What are your conversion rates by source?

Enrollment 79

Enrollment Applications Education Education 79

The Enrollment Marketer

JANUARY 12, 2024

The hardest part about building a strategic enrollment marketing plan for student recruitment is figuring out where to start. Most schools are already operating a handful of enrollment management tactics, CRM systems, email communications flows, info sessions, and marketing campaigns.

Enrollment 52

Enrollment Out-of-State Higher Education College Fairs 52

Ruffaloni

OCTOBER 13, 2023

Research indicates that Hispanic students are more likely to attend underfunded schools with fewer resources, resulting in limited access to quality education. Mixed-status families, where some members are citizens or legal residents while others are undocumented, experience unique challenges in accessing services and benefits (Crosnoe et al.,

Financial Aid 147

Financial Aid Higher Education Enrollment Out-of-State 147

Enrollment Catalyst

MARCH 11, 2024

During the past several years, I have had the opportunity to partner with the team at Tree of Life Christian Schools in Columbus, OH. As they have always focused on implementing innovative strategies, the topic of marketing their school’s affordability has been an important focus.

Private School 39

Private School Scholarships Tuition Accommodations 39

HEM (Higher Education Marketing)

AUGUST 9, 2023

Reading Time: 10 minutes Improving your student recruitment strategy is a big step in boosting your school’s enrollment numbers, making it an essential part of your marketing efforts. Understanding the Different Stages of Student Recruitment Many schools employ an admissions funnel model as part of their recruitment strategy.

Financial Aid 75

Financial Aid International Students Campus Tours Study Abroad 75

HEM (Higher Education Marketing)

SEPTEMBER 28, 2022

Your school can get on board with this service to communicate with prospective students. . Using WhatsApp for education marketing is an easy addition to your school’s recruitment strategy, and one that can give your school a competitive edge. And the best part? Why Is WhatsApp for Education Becoming Popular?

Education 52

Education Education International Students Enrollment 52

HEM (Higher Education Marketing)

NOVEMBER 30, 2022

This big decision hinges on various factors, from academics and finances to student life and career prospects—all of which are aspects of a school that can be used by marketers to better stand out in a highly competitive space. Reviewing Admission Requirements Before Student Enrollment. Source: Reed College.

Financial Aid 83

Financial Aid Campus Tours Tuition Enrollment 83

The Enrollment Marketer

JANUARY 17, 2023

Like most modern CRM (Customer Relationship Management) tools, HubSpot can perform a wide variety of marketing and sales functions for institutions. Where it beats out the competition has much to do with its suite of “Hubs” that support cross-institutions functions; not just marketing and sales, but also operations and customer service.

Higher Education 52

Higher Education Education Education Retention 52

EAB

JANUARY 26, 2023

4% enrollment , and these gains were driven completely by the recovery of dual-enrolled high school students (+11.5%) and 18- to 20-year-old students (+1.4%). This is especially important as younger students are reconsidering their pathways after high school, which increasingly may lead them into the workforce or an alternative credential.

Community College 105

Community College Community College Enrollment Retention 105

HEM (Higher Education Marketing)

MARCH 4, 2024

What was once a reasonably relaxed time for admissions departments, post-acceptance but pre-enrollment, has become a focus of multi-channel marketing efforts that use social media and much more to sway interested but still undecided prospects. to focus messaging and yield efforts.

Admissions 52

Admissions University University Transition 52

The Koppelman Group

MAY 5, 2024

It is also the largest private research university in the country, with more than 65,000 students across 20 schools and colleges. If you are considering applying to NYU, send us an email. It is deeply respected for offering leading programs across nearly every field. Basically, NYU is a big deal. What do we mean by best major?

University 52

University University Minor Study Abroad 52

HEM (Higher Education Marketing)

MARCH 1, 2024

However, colleges and universities are beginning to recognize the evolving role of graduates as their most important brand ambassadors, who can significantly impact all aspects of marketing for schools , including student recruitment. They are the link between grads and the services and events of their alma mater.

Concentration 52

Concentration Higher Education Mentorship Mentorships 52

Enrollment Management

JANUARY 12, 2024

Digital marketing in higher education can play a huge role in increasing student leads and the overall growth of your school. The right higher education marketing partner can help you generate leads, boost enrollment and lower cost-per-start, plus ideally free you up to focus on other things.

Policies 52

Policies Placement Higher Education Enrollment 52

EAB

JUNE 27, 2023

Ninety-nine percent of respondents agree better customer service is essential to student retention, which creates an urgent need for institutions to become more service-oriented and responsive to students’ concerns and questions. Audit processes to identify both technology and workflow bottlenecks.

Community College 52

Community College Community College Retention Orientation 52

EAB

MARCH 31, 2023

Blogs Business candidates want personalized marketing from you—here’s how to do it well Using student data to create a curated experience for graduate business candidates You’ve probably seen the recent headlines about data privacy. There are many approaches you can take when using student data to personalize your institutional marketing.

Enrollment 52

Enrollment Graduate Students Education Education 52

College Essay Guy

MARCH 26, 2024

No matter what you study or where you go to college, entering the job market as a fresh college graduate is tough. Many students (both college and high school students ) complete internships during summer breaks when they can work full-time without interrupting their studies. But externship vs internship? Which one is better?

Internship 52

Internship Semester Placement Field of Study 52

EAB

NOVEMBER 7, 2022

2 emerging law school recruitment challenges – and how to address them. In the last 20 years, law school enrollment has been anything but consistent. And in 2021 – due in part to the pandemic, political shifts, and LSAT exam delivery changes – law school enrollment and median LSAT scores spiked.

Enrollment 52

Enrollment GPA Higher Education ACT 52

EAB

APRIL 24, 2023

Many prospective adult students are not only considering different program options, but also weighing going back to school against other priorities such as work and family—meaning their enrollment decisions are constantly in flux. Remember to clearly articulate the steps for confirming enrollment when marketing your deadlines.

Enrollment 52

Enrollment Financial Aid Higher Education Scholarships 52

HEM (Higher Education Marketing)

MARCH 1, 2024

Social media heavyweight LinkedIn is the latest to enter the higher education rankings ring with three new tools to help students find the schools that will land them the best jobs. All schools on the list received administrator notification encouraging them to share the good news, while alumni were alerted that their school had ranked.

Higher Education 52

Higher Education University University Field of Study 52

Enrollment Management

APRIL 21, 2023

The marketing agencies available to help you reach your goals are as varied as the schools we serve. We think it is important that you get the best service for you. Clarify what the company’s approach is with another school with your same offering in your region. Who owns the campaign?

Policies 40

Policies Enrollment Education Education 40