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Demographic Changes Are More Than the Cliff: 5 Crucial Questions to Ask About Your Markets

Ruffaloni

Co-authored by Dr. Ken Newbold, Associate Vice President for Market Research Services, RNL Did you make any New Year’s resolutions for 2024? Professionally, you may have set a goal to better understand the markets (students) your college or university serves, how those markets are changing, and what new markets that may be available to you.

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7 Key Questions to Ask Before You Set Your Price in 2024

Ruffaloni

Co-written by Andrew Giachetti, Senior Market Research Consultant What do our prospective students value? This can be a critical influence on a student’s willingness to pay to for education at your college or university regardless of your price point. First, understand, what does your college or university mean when it says “price”?

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Black Adults Split on Race-Conscious College Admissions Ban: Gallup Survey

BestColleges

Most Black adults reported it would be much/slightly harder to attend a college post-affirmative action. According to Gallup, the decision comes at a precarious time for Black prospective students since Black college enrollment has been declining for more than a decade. Less than one year after the U.S. reported. "In

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Reimagining the Liberal Arts and Humanities

BestColleges

Several colleges have eliminated liberal arts and humanities programs in response to budget cuts and student preferences. Other colleges have integrated the humanities with pre-professional majors, offering students experiential learning opportunities. The number of majors in the liberal arts has declined over the past half-century.

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What We Learned From This Year’s Student Search Results That Can Make You a Better Enrollment Marketer

Ruffaloni

Often enrollment Leaders feel like Phoebe Bridgers in her hit, “ Motion Sickness ,” where she pleads “I have emotional motion sickness, somebody roll the windows down.” Every year, RNL partners with hundreds of colleges and universities to help them to grow and shape enrollment.

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Strategic Enrollment Planning: A Q&A for Enrollment Managers

Ruffaloni

For over a decade now I have led strategic enrollment planning work at RNL. In this post, I share some common questions I hear from campus leaders as a way to encourage you to attend RNL’s Strategic Enrollment Planning (SEP) Executive Forum , April 19-20 in Las Vegas. What are the building blocks of a strategic enrollment plan?

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2024 Niche Spring Junior Survey

Niche

Student tolerance for high-frequency outreach from colleges has fallen off significantly. Their responses suggest a potential decline in their willingness to engage in more convoluted, traditional application processes. So what’s a college to do in the face of these critical issues?