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Harnessing Word-of-Mouth in Private School Marketing

Enrollment Catalyst

With the ever-changing landscape of school marketing, word-of-mouth remains the primary way a parent discovers your school. While word-of-mouth will occur naturally and organically, I believe that your role is to inspire more of it in your community.

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Six Key Strategies for Onboarding New Families at Your Private School

Enrollment Catalyst

Welcoming new families into your school community extends beyond mere enrollment numbers—it’s about crafting a supportive and engaging environment that fosters long-term retention and satisfaction. These gatherings provide a relaxed setting for new parents and students to forge connections with existing members of the school community.

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8 Effective Retention Strategies for your School

Enrollment Catalyst

The months of January and February are usually focused on school leaders asking parents to re-enroll for another year. Parents continually reflect on their experience in your school and evaluate the decisions they’ve made. Continuous enrollment assumes the parent will return and asks the non-returning family to opt out instead.

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Implementing a February WOM Campaign for Your School

Enrollment Catalyst

February, the month symbolizing love, is an ideal time for private schools to launch a campaign that showcases the heartfelt connection between the school and its community. Based on what I have seen implemented in schools, here’s how you can craft and implement this campaign with a focus on community sharing and online engagement.

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The Strategic Advantage of End-of-Year Surveys for Private Schools

Enrollment Catalyst

These surveys offer a goldmine of insights, directly from your school community, that can shape your strategies for admissions, retention, and overall school improvement. Parents, students, and staff have just completed a journey full of challenges, achievements, and growth.

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Content that Connects: Crafting Stories for Private School Marketing

Enrollment Catalyst

These narratives provide a window into the life of your school, offering prospective families a glimpse of what it’s like to be a part of your community. Prospective parents are searching for stories that they can relate to and connect with. Real people sharing their real stories should drive your content marketing strategy.

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First Impressions Matter in Private School Marketing

Enrollment Catalyst

When parents and students consider a private school, they are not just looking for an institution; they are looking for a community that reflects their values, aspirations, and expectations. And it ultimately affects the parent’s decision making process. Here’s why first impressions matter in four key areas: 1.