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To AI or Not to AI in Higher Education Marketing?

Ruffaloni

Artificial intelligence (AI) has already made significant inroads into higher education, transforming various aspects of campus life and academic processes. However, the integration of AI in higher education is not without its challenges and ethical considerations. business hours.

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Understanding The Role of Data Analytics in Higher Education

HEM (Higher Education Marketing)

Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or marketer, youre likely aware that competition for student enrollment is fiercer than ever.

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The Real Playbook for International Student Recruitment in 2025

Niche

International student recruitment isn’t what it used to be. But they’re not just walking dollar signs international students support over 300,000 jobs and bring global perspectives and cultural diversity to campus. For tuition-dependent institutions, international enrollment is mission-critical.

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Applying to Colleges in the USA: A Guide for International Students

AdmissionSight

The United States is home to over 250 universities and colleges featured in the latest higher education global rankings by the Times Higher Education (THE) , U.S. With so many options, it’s no wonder the USA draws around 1 million international students each year. That typically takes two years.

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Maximizing the Impact of Digital Advertising for Language Learning Programs

HEM (Higher Education Marketing)

Digital advertising offers a broad spectrum of tools to attract students, but knowing how to maximize the impact of these strategies is key to success. At Higher Education Marketing, we’ve spent years refining approaches that yield measurable results for schools offering language learning programs.

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Get Results in 2025: Key Education Marketing Strategies for Success

HEM (Higher Education Marketing)

From guiding students to specific program pages to assisting with application processes, chatbots reduce administrative strain while enhancing user experience. For international students, multi-language support ensures inclusivity and accessibility. Example: Use Chatbots intentionally like the University of Windsor did below.

Education 105
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WeChat vs. WhatsApp: Which is the Best Tool For Your School Audience

HEM (Higher Education Marketing)

WeChat has become a critical hub for creating a complete digital ecosystem for schools looking to recruit international students from China or engage with Chinese-speaking communities. WhatsApp’s primary strength is its ability to simplify direct communication between schools, students, parents, and alumni.