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This blog, inspired by insights from the webinar Staying Ahead in 2025: Top Education Marketing Strategies for Success , explores the key trends and actionable strategies to help educational institutions thrive in this dynamic environment. Struggling with enrollment? Lets explore! Contact HEM today! What comes next?
It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. This strategy will help them boost visibility, increase engagement, and ultimately drive enrollment growth. Struggling with enrollment? Contact HEM today!
Our targeted email marketing services can help you attract and enroll more students. Ready to turn your inbox into an enrollment engine? Educational marketing refers to the strategies and tactics used by schools, colleges, and universities to attract, engage, and enroll students. Attended a webinar, downloaded a brochure, etc.)
Our targeted email marketing services can help you attract and enroll more students. Student retention refers to an institutions ability to keep students enrolled continuously, usually from one academic term to the next, until they complete their program. Discover how we can enhance your recruitment strategy today! Find out today!
Struggling with enrollment? They deliberately planned the first season of the podcast to coincide with the university’s virtual orientation program for new students. They collaborated with the orientation staff (Destination Kent State) to ensure content was relevant and even gathered feedback from that partnership to improve the show.
According to the Institute of International Education (IIE), international enrollment in the U.S. For tuition-dependent institutions, international enrollment is mission-critical. Virtual events that don’t suck Students aren’t flying out for campus tours anymoreand your two-hour PowerPoint webinar isn’t cutting it.
Youll help them feel prepared and instill a sense of belonging while sowing the seeds for yield because when admitted students are engaged with you, theyre more likely to enroll. With your IT teams help, you can easily create a dedicated student portal to guide admitted students through the enrollment process.
The connections you build now can influence enrollment, but they also shape alumni engagement, word-of-mouth referrals, and long-term brand loyalty. Example : Randolph-Macon Academy (RMA) hosts live virtual campus tour webinars to reach prospective families who cannot visit in person. Heres the part that matters: Gen Z is different.
For our friends in enrollment and admissions, the most clicked resources are: 2024 Prospective Family Engagement Report Our annual research on the expectations of 11,000 parents, helping you strategize how to recruit the entire family CampusESP Asks: How involved are parents, really? Over 17,000 emails delivered!
Why personalization is essential to student recruitment In data from our 2024 Enrollment Survey, we found that on average students apply to at least 8 colleges thats double the amount in 2019. Providing personalized interactions can be the differentiator that influences a student’s enrollment decision. Don’t believe us?
Reena recently participated in a webinar— Prepare to Succeed —focused on how to begin and then how to get the most out of an annual marketing and recruitment plan. You can also watch the webinar to gain access to the institutional readiness self-assessment. Lichtenfeld : One of the biggest challenges is what I call the “data challenge.”
Recently, I had the opportunity to present a webinar to nearly 800 school leaders sponsored by Blackbaud. You can access the recording to learn about a comprehensive approach to onboarding new families: Beyond Enrollment–Onboarding K-12 Families for Retention Success. Orientation experience. Other schools considered.
52 enrollment and marketing geeks from 29 schools in 15 states and 2 provinces will gather in Orlando for the first “Geeks on the Road” Workshop. In this phase, the parent will decide to apply, enroll, and onboard. You can access the recording of this webinar. The Decision Phase. The parent has a decision to make.
5 Tips to Recruit and Enroll Latine/x Students in Your Community College. In this post, I’ll share five ways your community college can strengthen recruitment and enrollment efforts among Latine/x students sourced from EAB research and best practices from our 850+ Navigate partners. Prospective Latine/x college students in the U.S.
Schools can use these pages to facilitate online registration and enrollment and promote events such as open houses, information sessions, webinars, etc. Notice how the visuals of the design page are more object-oriented, and the photo used on the counselling page speaks about human connection and interaction.
Waitlists don’t close out until orientation starts, but you might not be willing to stay in the game that long.) If they send you a Waitlist FAQ or invite you to a Waitlist Information webinar, take advantage of those. The admissions cycle doesn’t close out until the first day of orientation. Read their communications carefully.
Ensuring a strong marketing push can help schools attract, engage, and enroll students more efficiently. Struggling with enrollment? Our expert digital marketing services can help you attract and enroll more students! Experiment with various content types including blogs, webinars, infographics, images, and of course, videos.
the fact is our students are consumers, and the level of customer service from enrollment management and student service offices, as well as faculty, sends a direct message to students about how much we support their success." 81% indicated that a confusing enrollment process is enough to cause a new student to not enroll.
With over 65 schools in attendance, we spent the day connecting with recruitment and admissions leaders, orientation experts, student success teams, and parent and family practitioners on the impact of families. As families start having conversations about costs, the importance of orientation becomes even more pronounced.
Schools targeting a niche audience, such as language learners or business students, or schools with an audience that is ready to enroll, can benefit more from focusing on frequency. A common goal for schools is to generate registrations for events, such as open houses, webinars, info sessions, and campus tours.
In a perfect world, your enrollment funnel would be cycling students through on an ongoing basis; moving students from prospects to inquiries, then applicants and so on. Either way, it’s important to have some action-oriented steps in helping your funnel grow, no matter what time of year it may be. Want to keep updated about the blog?
In a perfect world, your enrollment funnel would be cycling students through on an on-going basis; moving students from prospects to inquiries, then applicants and so on. Either way, it’s important to have some action-oriented steps in helping your funnel grow, no matter what time of year it may be. Want to keep updated about the blog?
The fact is, to be a college is to be a business: colleges that can flaunt statistics like “90% of accepted applicants chose to enroll!” It is in your best interest for colleges to think that, if they admit you, you will enroll. What does this mean for you? This is called “ Demonstrated Interest ”; more on this below.
Register for the 6/22 webinar discussion Navigating the Survey Prospective graduate students want in-person programs more than online, and it’s the program that matters more than the institution. Students pursuing graduate programs don’t want as much marketing, but need more process-oriented support. Sign up for the newsletter!
They were much less likely to visit campus through admissions and may not need as much of the “what” and “why” but more of the “how:” how to navigate credit transfer, how to work through financial aid, how to go through orientation and registration as a transfer student. Want to keep updated about the blog? Sign up for the newsletter!
Watch the webinar View the full webinar with Dr. Slimak and other panelists discussing using data for program review. Want to know how your program is trending in enrollment, continuance, or completions? watch on demand Q: Overhauling an entire data culture seems like an impossibly large task. Want to learn more?
Knowing this, your team might benefit from rethinking how you orient your job descriptions, including front-loading with what makes your college a great place to work, as opposed to starting with a summary of the role and qualifications needed. Thus, coordinated email communications are critical to closing equity gaps.
This trend will shape the composition of the students you serve while dictating the importance of retention to maintain enrollment. The big takeaway from this grouping is that many schools, especially small private colleges, endeavor to offset declining enrollments by exploring credential and degree types outside of their traditional ken.
This trend will shape the composition of the students you serve while dictating the importance of retention to maintain enrollment. The big takeaway from this grouping is that many schools, especially small private colleges, endeavor to offset declining enrollments by exploring credential and degree types outside of their traditional ken.
No matter the reason, melt affects your institution and the students themselves — especially if they don’t enroll anywhere, or if they’ve already made connections with other incoming students. The deposit and even orientation aren’t necessarily the ending points of their journey.
Watch the webinar: Be the change champion your campus needs Secure commitment Now that you understand who the stakeholders are and what’s in it for them, you need to figure out how they each think about new technologies so you can tailor your messaging.
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