HEM (Higher Education Marketing)

APRIL 16, 2025

Reading Time: 7 minutes Customer Relationship Management (CRM) systems have become essential tools in higher education, transforming how universities interact with prospective students, current students, alumni, and other stakeholders. Understanding Higher Education CRM What is a CRM in higher education?

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Retention Higher Education University University 105

Grown & Flown

MAY 5, 2025

However, as a higher education professional, I know I cant, and shouldnt, parent with that as my priority. In my work in higher education, I see examples of parental over-involvement that may come from love but may not, in the end, succeed in producing confident, capable adults. Put down the passwords!

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Semester Academic Coaching Higher Education Tuition 246

HEM (Higher Education Marketing)

MAY 7, 2025

Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. This is why universities are looking beyond enrolment figures, they are now more focused on helping their students thrive academically, socially, and professionally.

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Higher Education Education Education Retention 70

Ruffaloni

FEBRUARY 8, 2024

Artificial intelligence (AI) has made a buzz throughout higher education in the past year. According to a recent survey of education professionals , 50 percent said they use AI in admissions—and that number is expected to grow to 80 percent in 2024. The benefits of AI for higher education are transformational.

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Higher Education Education Education Government 147

Ruffaloni

MAY 15, 2025

…and What You Need to Do to Stay Ahead The higher education enrollment landscape is undergoing a significant transformation, driven by shifting demographics , technological advancements , and economic uncertainty. Universities are leveraging student influencers on campus for enrollment and advancement opportunities.

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Retention University University Campus Tours 147

Admissions.Blog

DECEMBER 30, 2024

Teachers are the backbone of any educational system, shaping minds and molding futures. However, the demands of modern education require more than just experience; they call for ongoing growth and refinement. Types of Advanced Degrees for Educators First, lets have a look at the types of degrees teachers can choose from.

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Higher Education Education Education Accommodations 40

HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!

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Education Education Campus Tours Enrollment 105

Ruffaloni

SEPTEMBER 28, 2023

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.

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Higher Education Education Education Financial Aid 147

Ruffaloni

NOVEMBER 7, 2024

How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in higher education. However, like many small colleges around the country, it struggled in an increasingly difficult higher education environment.

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Enrollment Financial Aid Honor Society Orientation 245

HEM (Higher Education Marketing)

AUGUST 7, 2024

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

Higher Education 105

Higher Education Education Education Campus Tours 105

HEM (Higher Education Marketing)

JANUARY 22, 2025

Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!

Education 97

Education Education Campus Tours Enrollment 97

Grown & Flown

FEBRUARY 3, 2025

Small liberal arts colleges, where teaching is a practice equal to scholarly work, are rightly known for their commitment to student-centered education. The value and viability of liberal arts education have long been under the microscope. But the prediction of their widespread demise hasnt come true.

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HEM (Higher Education Marketing)

DECEMBER 31, 2024

This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!

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Education Education Campus Tours Study Abroad 104

Top Tier Admissions

NOVEMBER 21, 2024

In recent years, the landscape of higher education has dramatically shifted for U.S. students, with more of them considering studying abroad as a viable alternative to expensive American universities (as noted in this recent Business Insider article ). The rising costs of education in the U.S.

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Admissions.Blog

MARCH 13, 2025

To keep up with these demands, higher education has become essential for career advancement in nursing. Many nurses today are pursuing advanced degrees to position themselves for better opportunities in administration, education, and specialized patient care.

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HEM (Higher Education Marketing)

MAY 29, 2024

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?

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Higher Education Education Education Retention 104

HEM (Higher Education Marketing)

APRIL 9, 2025

These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. The Unique Advantages of User-Generated Content in Education Marketing A key user-generated content advantage is its ability to build trust.

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Education Education Enrollment Retention 74

Grown & Flown

MAY 5, 2025

I serve as an academic advisor at a large university which puts me in the unique position of witnessing firsthand what most of you only speculate about higher education and the college experience today. Purdue University is a public research university in West Lafayette, Indiana. Tell them to get help.

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Academic Coaching Accommodations Out-of-State Semester 246

HEM (Higher Education Marketing)

MAY 1, 2024

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. Example: John Cabot University has a robust student ambassador program. What Is A Student Ambassador Program?

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Higher Education Education Education Programs 105

Grown & Flown

APRIL 9, 2025

faced the social and educational upheavals of the pandemic.Now those college-bound students confront a higher education landscape thrown into uncertainty by actions of a new federal administration. As Im sure you also know, the president has directed that the Department of Education (DOE) beclosed , with some functions (e.g.,

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Financial Aid Loans Higher Education Out-of-State 131

Ruffaloni

NOVEMBER 25, 2024

Let’s face it, the world of online higher education is a whirlwind. University marketers and recruiters are excited about the potential of AI to transform their work. The new study indicates that universities see that AI can make the student experience more personal and efficient.

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Enrollment Online Programs Higher Education Education 130

HEM (Higher Education Marketing)

MAY 14, 2025

Reading Time: 11 minutes Student retention remains one of the biggest challenges in higher education, with dropout rates continuing to concern institutions worldwide. For colleges and universities today, student retention in higher education has evolved into something far more holistic than it once was.

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Retention Higher Education Orientation Study Abroad 70

HEM (Higher Education Marketing)

NOVEMBER 27, 2024

Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers. Contact HEM today!

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Enrollment Financial Aid Campus Tours Higher Education 105

HEM (Higher Education Marketing)

OCTOBER 30, 2024

As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?

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Campus Tours Enrollment Higher Education Education 105

HEM (Higher Education Marketing)

MAY 21, 2025

Reading Time: 14 minutes Reaching todays college and university students, most of whom belong to Generation Z , requires more than a digital presence. But modern college and university-age students arent always just online. Consider how Lancaster University in the UK leveraged TikTok to promote its online open days.

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Campus Tours University University Orientation 74

Ruffaloni

DECEMBER 16, 2024

The expectations of higher education faculty and staff have changed. With this data, youll have a clear picture of your universitys workplace culture, helping you make meaningful improvements driven by faculty and staff input. Here are five reasons your institution should consider administering the updated CESS in 2024-2025.

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Retention Higher Education Policies Education 130

Ruffaloni

AUGUST 28, 2024

As I said in my introduction, when I need to know about the latest developments in online education, I have come to rely on Phil’s research and analysis. Education Department regulations represent one of the greatest “headwinds” and sources of turbulence for institutions seeking growth through online expansion.

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Policies Education Education Enrollment 182

Ruffaloni

MARCH 20, 2025

This last half decade has delivered unprecedented disruption for university leaders. As we move through 2025 and look at the landscape beyond, it’s clear that adaptability, resilience, and innovative thinking are crucial for successful university management. Woefully few universities do.

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Government Financial Aid Higher Education Undergraduate Students 130

HEM (Higher Education Marketing)

JANUARY 15, 2025

At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Platforms like Google Reviews and specialized education sites are vital in this regard.

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StandOut College Prep

JANUARY 10, 2025

January Farmers Mutual Hail Company National FFA Scholarship This provides $1,500 to an individual who is a fourth year high school student or in college, who plans on obtaining a bachelors degree in one of four specified areas at a higher educational institution, who has a GPA of 3.0 The deadline to apply is January 9th.

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Scholarships Bachelor's Degree GPA Higher Education 98

Ruffaloni

MARCH 19, 2025

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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Campus Tours Higher Education Enrollment Transition 130

HEM (Higher Education Marketing)

MAY 28, 2025

Yet, email marketing for universities and other higher educational institutions isnt just surviving, its thriving. Email remains one of the most powerful channels in higher education marketing, and for good reason. What is educational marketing? billion, with over 376 billion emails sent daily. Lets dive in.

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Ruffaloni

MARCH 20, 2025

This principle of timely, relevant communication extends beyond the admissions process and into the heart of the student experience, particularly in online education. The importance of swift technical support in higher education cannot be overstated, as exemplified by several leading institutions.

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Retention Financial Aid Enrollment Higher Education 130

HEM (Higher Education Marketing)

MARCH 5, 2025

The Evolution of Search in Education Marketing Now, a few well-placed keywords are not enough. Educational institutions stand to gain from this development. Effective SEO Strategies for Education The optimization approaches discussed below have been proven to be used by the most successful institutions. Contact HEM today!

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Education Education Tuition Campus Tours 65

HEM (Higher Education Marketing)

DECEMBER 4, 2024

Regarding messaging apps, WeChat and WhatsApp are two powerful contenders that have proven effective for educational marketing, but which one is right for your school audience? WhatsApp’s Audience and Features Why is WhatsApp useful in education? WhatsApp is also owned by Meta (Facebook).

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International Students Enrollment Tuition Education 105

HEM (Higher Education Marketing)

NOVEMBER 13, 2024

Here, King’s University College gets it right. Source: King’s University College | Instagram 3. Start incorporating Stories and Reels into your strategy by showcasing day-in-the-life experiences of students, behind-the-scenes glimpses of school events, or quick educational tips from teachers. Give it a try.

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iSchoolConnect

DECEMBER 3, 2024

Saudi Arabia can be a compelling study-abroad option for international students as higher education initiatives are bolstered in the Middle-eastern country under the Saudi Vision 2030. The goal is to create a multi-faceted economy, attract and sustain global talent, and create a knowledge-based social fabric.

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Scholarships Study Abroad University University 59