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The Crucial Role of Market Research to Compete in Higher Education

Ruffaloni

Higher education is facing an array of challenges that require a thorough understanding of the landscape to ensure institutions remain competitive and that resources are allocated to strategies that can be most impactful. 5 reasons why market research matters in higher education 1.

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How To Design and Implement an Effective Student Ambassador Program in Higher Education

HEM (Higher Education Marketing)

Reading Time: 10 minutes In the dynamic landscape of higher education, institutions constantly seek innovative strategies to enhance their brand visibility, improve student engagement, and foster a sense of community. One potent yet underutilized strategy is the implementation of a Student Ambassador Program. To what end?

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Writing for Higher Education SEO: Why You Need a Human Touch in the Age of AI

Ruffaloni

In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.

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Generative AI in Higher Education: A 360-Degree Approach

Ruffaloni

5 use cases for generative AI in higher education from our campus partners Here are a few of the use cases that I have tried to capture for the entire value chain spanning across university campus partners, student experiences, and digital marketing strategy.

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6 Higher Education SEO Strategies You Should Use in 2024

HEM (Higher Education Marketing)

Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” What is an SEO strategy for education?

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Survey | Indian students prefer US higher education

iSchoolConnect

Introduction A recent survey conducted by Oxford International’s Student Global Mobility Index (SGMI) has revealed interesting information about the preferences of Indian students regarding higher education abroad.

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Higher Education Abroad | Surge in Mumbai University Students

iSchoolConnect

An overview In recent years, there has been a remarkable surge in the number of Mumbai University students pursuing higher education abroad. From a mere 6,300 students in 2014-15, this figure skyrocketed to 12,910 in 2022-23, marking a staggering 100% increase over nine years.